WordPress plugin extends the functionality of Yoast SEO, enabling users to maximize their website's SEO

Search and brand strategy don’t just coexist. When combined, they unlock big wins for awareness, growth, and performance.

Automated nurturing sequences are multi-step strategies that guide customers through their buying journey by serving ads that evolve, based on engagement.

Read about the unique challenges for the second-hand ecommerce market, accounting for fast-moving stock and five strategies to try.

Google Discover is coming to desktop search. Learn why it's becoming a top traffic source and how to optimize your content before the rollout.

Learn what Bluesky has to offer your brand, if you should be marketing there, and what you can do now to stay ahead on the fast-growing app.

Google's latest update enhances educational search experience for Portuguese speakers worldwide.

Machine learning improvements focus on driving incremental sales across campaign types.

Google's popular content recommendation feed is moving beyond mobile devices, offering potential traffic boost for news sites.

AI costs have dropped 280x in 18 months, making advanced tools more accessible to businesses of all sizes.

New technology provides precise data across linear, connected, and addressable TV, helping advertisers measure impact across fragmented viewing environments.

A premium tier offering up to 20x more usage for power users.

New patent filed by Google describes system for searching a user's browsing and email history, even when they don't remember exact details.

Marketing’s future must consider AI. Here’s how CMOs can leverage data, personalization, and automation for impact and growth.

How to scale a practical strategy for managing reviews and brand presence that can apply to 10s of sites or hundreds of physical locations

See how advertisers and agencies could be impacted by this latest Google Ads policy change that allows double-serving in different ad locations.

HubSpot unveils AI agents, new Workspaces, and key upgrades to Marketing Hub Enterprise in its Spring 2025 release, focused on speed and scale.

Meta made an update to Value optimization. In the past, 1-day view attribution was not available when optimizing this way. That has changed...

Wix's new AI assistant enables users to improve SEO, stay focused on high-impact tasks, and make better use of built-in tools.

Google AI search news: no special optimizations needed for AI features, but structured data still matters.