IndexNow, paired with Schema structured data, is a powerful way to get up-to-date product data into AI search engines

If keyword visibility drops again after improving, content may not be the issue. Site health, over-optimization, and irrelevant links could be affecting it.

The best advertisers use the Compare Attribution Settings feature. They know how to make sense of their click, view, and incremental results.

Learn more about Google’s new shopping features in AI Mode as well as a new virtual try-on tool that works with personal photos.

Found the perfect outfit but you’re not quite sure how it'll look on you? Google now lets you virtually try on garments using your own photo in four simple steps:Opt in …

Google Gemini upgrades include Chrome integration, Live visual tools, and enhanced 2.5 models. Learn how these AI advances could reshape your marketing strategy.

Google AI Mode rolls out in US Search with Gemini 2.5 integration, AI overviews expand to more languages. + more announcements from I/O.

AI Overviews' zero-click search results are changing the nature of search. Here's how to adapt SEO to the new reality.

With PPC harder to track and getting pricier, branded search matters more. Here’s how to start behaving like a brand growth engine

Google’s grip on search market share is slipping. Learn how to adapt your strategy to today’s omnichannel search reality.

Topical authority plays a larger role than ever in SEO. Kevin Indig unpacks the concept, measurement tactics, and signals Google reportedly uses to assess it.

Concerns about search cannibalisation are one of the main sources of PPC scepticism among clients. Is it possible to show that PPC and SEO need not conflict?

At Google Marketing Live, we shared our next-gen AI-powered marketing solutions.

We’re launching agentic capabilities for marketers to drive greater performance, reduce workloads and build best-in-class campaigns.

Google launches Smart Bidding Exploration, a new feature to help advertisers unlock untapped conversions by expanding eligible queries without changing audience targeting.

Google Ads launches new AI-powered measurement tools to help marketers of all sizes prove performance, boost ROI, and better use first-party data.

Google publishes blog posts with official tips to make your content perform well in AI search features like AI Overviews & AI Mode.

When marketers react to past performance and short-term goals, they can miss opportunities.For example, a mortgage lender likely already bids successfully on high-perfor…

A deep dive into Google Marketing Live 2025, including actionable insight, and how Google is rebuilding search from the inside out.