Google’s grip on search market share is slipping. Learn how to adapt your strategy to today’s omnichannel search reality.

Topical authority plays a larger role than ever in SEO. Kevin Indig unpacks the concept, measurement tactics, and signals Google reportedly uses to assess it.

Concerns about search cannibalisation are one of the main sources of PPC scepticism among clients. Is it possible to show that PPC and SEO need not conflict?

At Google Marketing Live, we shared our next-gen AI-powered marketing solutions.

We’re launching agentic capabilities for marketers to drive greater performance, reduce workloads and build best-in-class campaigns.

Google launches Smart Bidding Exploration, a new feature to help advertisers unlock untapped conversions by expanding eligible queries without changing audience targeting.

Google Ads launches new AI-powered measurement tools to help marketers of all sizes prove performance, boost ROI, and better use first-party data.

Google publishes blog posts with official tips to make your content perform well in AI search features like AI Overviews & AI Mode.

When marketers react to past performance and short-term goals, they can miss opportunities.For example, a mortgage lender likely already bids successfully on high-perfor…

A deep dive into Google Marketing Live 2025, including actionable insight, and how Google is rebuilding search from the inside out.

Tired of last-click attribution stealing all the credit? Learn how to build a smarter, full-funnel model that finally proves SEO’s true impact

Is your SEO strategy falling flat in an AI-driven search world? Learn how integrated campaigns can boost brand mentions and visibility across every key channel.

WordPress remains the leading CMS, but recent shifts in market share suggest growing opportunities across alternative platforms.

For executives investing in AI, Agentic SEO represents a logical next step toward leaner, more effective marketing operations.

Value Rules allow advertisers to adjust bids for specific groups of people by age, gender, location, or mobile operating system. Here's how.

Join Meagan McLoughlin, Principal Marketing Manager at CallRail, as she breaks down how you can transform your lead-nurturing and management strategies.

Google claims AI search delivers "more qualified clicks" despite traffic losses. Are these changes helping publishers, or boosting its ads business?

Take this quiz about Google I/O 2025 to see how well you know what we announced this year at I/O.

Get the 10 biggest announcements from Google Marketing Live 2025, learn how they'll impact you, and see what PPC pros say about them.

Reddit's Dynamic Product Ads reach general availability, delivering 2x higher ROAS for advertisers targeting high-intent shopping communities.