Value Rules could be a great new feature to give advertisers back some control. But I worry about the possibility of misuse and overuse...

Are you launching a community but struggling to gain traction? Learn a proven framework to build trust, drive engagement, and scale brand-aligned communities.

SEO is hard enough with a solid plan. Develop an SEO roadmap for quality, focused, and accountable path to ROI and success.

Bad attribution costs budget. Here’s how performance data can inform smarter, channel-specific marketing investments and better budget decisions

The fact that so much of the meaningful change in Performance Max has come over the past 12 (or even 6) months is a testament to Google’s power and wealth of

Use this big collection of summer puns to brighten up your emails, social media posts, newsletters, and more!

Automattic's return to WordPress core development underscores years of missed opportunities and delayed responses to market trends

Microsoft debuts free AI video generation tool powered by OpenAI's Sora, rolling out globally on mobile devices today.

Google Search Console fails to report 50% of search queries, leaving SEO professionals with incomplete data, according to research.

German competition authority objects to platform's algorithmic price caps affecting 60% of online retail.

WordPress has announced the formation of an AI Team, marking a shift after years of lagging behind in AI adoption

Exclusive initiative targets digital marketing professionals to shape platform's future.

Advertisers are clinging to a false sense of control. Here’s why that illusion is fading, and what you should be doing instead.

Microsoft names Navah Hopkins as Ads Liaison with direct Product team reporting to enhance advertiser-platform communication.

Bluehost introduces managed WordPress ecommerce hosting with high-performance features for entrepreneurs and creators

In recent years, Microsoft has undergone a profound transformation, particularly in its search and advertising business. The driving force behind this shift?

Kevin Gibbons discusses optimization strategies that can help improve your ecommerce category pages’ visibility.

This month, YouTube received the Media Rating Council (MRC)’s brand safety accreditation for in-stream ads for the fifth year in a row. In 2021, YouTube became the first…

When should you use Value Rules? Do not use this new feature by default. Use it to solve a specific problem. Here I explain...

Google's recent patent explains how large language models can use real-world context to personalize dialog sessions