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JCDecaux India unlocks programmatic targeting at Bengaluru International Airport
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JCDecaux India unlocks programmatic targeting at Bengaluru International Airport
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PPC Land
JCDecaux India unlocks programmatic targeting at Bengaluru International Airport
Strategic alliance brings first-time programmatic access to India's third busiest airport with 64 screens generating over 41 million monthly impressions.
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Programmatic digital out-of-home adoption reaches 30% in China
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Programmatic digital out-of-home adoption reaches 30% in China
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PPC Land
Programmatic digital out-of-home adoption reaches 30% in China
China's programmatic digital out-of-home advertising market demonstrates steady growth with 30% adoption rate among surveyed companies.
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Google Analytics now suggests tracking AI chatbots in custom channel groups
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Google Analytics now suggests tracking AI chatbots in custom channel groups
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PPC Land
Google Analytics now suggests tracking AI chatbots in custom channel groups
Analytics platform provides specific guidance for measuring traffic from ChatGPT, Gemini, and other AI tools.
New post by PPC Land 🔥
German study shows generative AI adoption varies sharply by demographics
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German study shows generative AI adoption varies sharply by demographics
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PPC Land
German study shows generative AI adoption varies sharply by demographics
New research from YouGov reveals stark differences in how German workers embrace artificial intelligence tools, with age and education creating significant divides in workplace technology adoption.
New post by PPC Land 🔥
Microsoft introduces Copilot Mode in Edge browser with AI-powered features
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Microsoft introduces Copilot Mode in Edge browser with AI-powered features
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PPC Land
Microsoft introduces Copilot Mode in Edge browser with AI-powered features
Experimental browser mode integrates voice navigation, multi-tab analysis, and streamlined interface design.
New post by PPC Land 🔥
MRC opens public comment for out-of-home audience measurement standards phase 2
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MRC opens public comment for out-of-home audience measurement standards phase 2
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PPC Land
MRC opens public comment for out-of-home audience measurement standards phase 2
Media Rating Council releases draft requirements for out-of-home advertising audience measurement standardization.
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Bragi partners with OpenAI for AI-powered headphone experiences
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Bragi partners with OpenAI for AI-powered headphone experiences
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PPC Land
Bragi partners with OpenAI for AI-powered headphone experiences
Audio platform pioneer announces ChatAI app launch for Summer 2025, enabling brands to integrate GPT voice assistants.
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Meltwater debuts GenAI Lens for comprehensive brand monitoring across AI platforms
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Meltwater debuts GenAI Lens for comprehensive brand monitoring across AI platforms
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PPC Land
Meltwater debuts GenAI Lens for comprehensive brand monitoring across AI platforms
New GenAI Lens tool monitors brand mentions across ChatGPT, Claude, Gemini and other major AI assistants, filling blind spots in digital marketing.
New post by Search Engine Journal 🔥
Perplexity Says Cloudflare Is Blocking Legitimate AI Assistants via @sejournal, @martinibuster
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Perplexity Says Cloudflare Is Blocking Legitimate AI Assistants via @sejournal, @martinibuster
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Search Engine Journal
Perplexity Says Cloudflare Is Blocking Legitimate AI Assistants
Perplexity defends its AI assistants against Cloudflare's claims, arguing that they are not web crawlers but user-triggered agents.
New post by Search Engine Journal 🔥
Ask An SEO: Why Aren’t My Pages Getting Indexed? via @sejournal, @HelenPollitt1
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Ask An SEO: Why Aren’t My Pages Getting Indexed? via @sejournal, @HelenPollitt1
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Search Engine Journal
Ask An SEO: Why Aren’t My Pages Getting Indexed?
In this week’s Ask an SEO, we look at why your page is not being indexed, even though you have done everything "right."
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Google Ecommerce SERP Features 2025 Vs. 2024 via @sejournal, @Kevin_Indig
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Google Ecommerce SERP Features 2025 Vs. 2024 via @sejournal, @Kevin_Indig
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Search Engine Journal
Google Ecommerce SERP Features 2025 Vs. 2024
Google’s shopping SERPs have gone full marketplace. AI Overviews, visual grids, and fewer videos are reshaping how ecommerce results show and how users click.
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The Future Of Search: 5 Key Findings On What Buyers Really Want via @sejournal, @MattGSouthern
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The Future Of Search: 5 Key Findings On What Buyers Really Want via @sejournal, @MattGSouthern
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Search Engine Journal
The Future Of Search: 5 Key Findings On What Buyers Really Want
This report looks at how marketers are shifting focus to real conversations, AI visibility, and better attribution across fragmented buyer journeys.
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Claude Opus 4.1 Improves Coding & Agent Capabilities via @sejournal, @MattGSouthern
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Claude Opus 4.1 Improves Coding & Agent Capabilities via @sejournal, @MattGSouthern
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Search Engine Journal
Claude Opus 4.1 Improves Coding & Agent Capabilities
Anthropic has released Claude Opus 4.1, which is said to deliver better coding and agent performance with improved safety.
New post by Search Engine Journal 🔥
The Great Reversal: Why Agencies Are Replacing PPC With Predictable SEO via @sejournal, @mktbrew
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The Great Reversal: Why Agencies Are Replacing PPC With Predictable SEO via @sejournal, @mktbrew
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Search Engine Journal
The Great Reversal: Why Agencies Are Replacing PPC With Predictable SEO
Learn why SEO is essential for long-term growth and how it compares to PPC spending in today's digital landscape.
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Why OpenAI’s Open Source Models Are A Big Deal via @sejournal, @martinibuster
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Why OpenAI’s Open Source Models Are A Big Deal via @sejournal, @martinibuster
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Search Engine Journal
Why OpenAI’s Open Source Models Are A Big Deal
OpenAI's gpt-oss models deliver real-world performance without requiring expensive infrastructure. Do hallucination scores matter?
New post by Search Engine Journal 🔥
AI As Your Marketing Co-Pilot: How To Effectively Leverage LLMs In SEO & Content via @sejournal, @cshel
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AI As Your Marketing Co-Pilot: How To Effectively Leverage LLMs In SEO & Content via @sejournal, @cshel
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Search Engine Journal
AI As Your Marketing Co-Pilot: How To Effectively Leverage LLMs In SEO & Content
Letting AI drive your SEO strategy is like letting a GPS decide your vacation. It’ll get you somewhere, just maybe not where you wanted. Here's how to stay in control.
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Effective SEO Organizational Structure For A Global Company via @sejournal, @motokohunt
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Effective SEO Organizational Structure For A Global Company via @sejournal, @motokohunt
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Search Engine Journal
Effective SEO Organizational Structure For A Global Company
SEO at scale requires more than local know-how. Here’s how to structure global teams, processes, and tools for consistent performance.
New post by Search Engine Journal 🔥
Study: Advanced Personalization Linked To Higher Conversions via @sejournal, @MattGSouthern
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Study: Advanced Personalization Linked To Higher Conversions via @sejournal, @MattGSouthern
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Search Engine Journal
Study: Advanced Personalization Linked To Higher Conversions
Deloitte research commissioned by Meta shows personalization boosts conversions by 16%, with a framework to assess and improve your strategy.