Meta announces expanded Threads advertising capabilities including carousel ads and new aspect ratios to enhance brand reach across its growing social platform.

Google says the August 2025 spam update has finished rolling out worldwide.

Google's John Mueller answers a question about keyword cannibalization and explains what SEOs should focus on instead.

What is Google's vision for AI search ads and what should marketers prioritize in the structural shift of AI Mode and AI Overviews?

The future of SEO requires a mindset shift to dynamic content, moving from a focus on 'page' to 'adaptive systems' to gain a competitive edge

Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.

The new desktop search tool combines file access, web search, and AI features through Alt+Space shortcut, building on recent Labs experiments.

Microsoft announces targeted product catalog updates without complete data reuploads as peak advertising season approaches.

Reddit marketing strategist shares insights on authentic community engagement and avoiding common brand pitfalls in September session.

Struggling with poor Meta ad results? Learn how to diagnose issues and fix them with better creative, offers, products, and setup.

Learn how to boost your organic & SERP visibility with tips to navigate changes in Google's search results and AI features.

Has the conversation around LLMs.txt turned into a self-reinforcing loop of misunderstanding, and what does it mean for AI visibility?

Automation can drive PPC growth, but without human guardrails, it chases cheap wins instead of business outcomes.

How to get results from personas instead of letting them collect dust in your Google Drive.

There's a new Creative Testing feature that allows you to dedicate a portion of your budget to test up to five ads. Here's how it works...

New data on over 3,000 Google Business Profiles finds proximity drives visibility, but review volume and keyword relevance are most influential near the top.

Pew’s survey of 5,000 U.S. adults finds 76% want AI content labeled, but only 12% feel confident spotting it.

Is your traffic strategy too reliant on Google SERPs? Learn how digital PR and brand-led content can diversify your traffic and build lasting visibility beyond search.

Understand the shift from SEO to GEO and how it transforms digital marketing with AI integration for better SERP visibility.

Evergreen content delivered steady traffic, but AI summaries could be eroding clicks and undermining its reliability as a publishing strategy