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Marketing Is 4th Most Exposed To GenAI, Indeed Study Finds via @sejournal, @MattGSouthern
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Marketing Is 4th Most Exposed To GenAI, Indeed Study Finds via @sejournal, @MattGSouthern
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Search Engine Journal
Marketing Is 4th Most Exposed To GenAI, Indeed Study Finds
Indeed’s AI at Work report ranks marketing 4th for GenAI exposure, with 69% of skills shifting toward hybrid human-AI workflows.
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Gemini 2.5 Flash Update: Clearer Answers, Better Image Understanding via @sejournal, @MattGSouthern
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Gemini 2.5 Flash Update: Clearer Answers, Better Image Understanding via @sejournal, @MattGSouthern
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Search Engine Journal
Gemini 2.5 Flash Update: Clearer Answers, Better Image Understanding
Google updates Gemini 2.5 Flash with clearer step-by-step help, more structured responses, and stronger image understanding, now live in the Gemini app.
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The Impact Of AI Overviews & How Publishers Need To Adapt via @sejournal, @MattGSouthern
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The Impact Of AI Overviews & How Publishers Need To Adapt via @sejournal, @MattGSouthern
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Search Engine Journal
The Impact Of AI Overviews & How Publishers Need To Adapt
Traffic losses tied to AI Overviews are not temporary fluctuations but indicators of a deeper shift in search economics for publishers and marketers.
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Why Reddit Is Driving The Conversation In AI Search – User Journey Over Short Tail via @sejournal, @brentcsutoras
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Why Reddit Is Driving The Conversation In AI Search – User Journey Over Short Tail via @sejournal, @brentcsutoras
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Search Engine Journal
Why Reddit Is Driving The Conversation In AI Search – User Journey Over Short Tail
Customer journeys now move from messy questions to instant AI answers, making authentic problem-solving the real driver of conversions.
New post by PPC Land 🔥
Adobe launches AI agents for business customer experience automation
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Adobe launches AI agents for business customer experience automation
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PPC Land
Adobe launches AI agents for business customer experience automation
Adobe announces AI platform to manage customer experiences through specialized agents and third-party integrations across enterprise workflows.
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MediaMarktSaturn launches first offsite retail media program with Unlimitail
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MediaMarktSaturn launches first offsite retail media program with Unlimitail
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PPC Land
MediaMarktSaturn launches first offsite retail media program with Unlimitail
MediaMarktSaturn expands advertising reach beyond owned properties through strategic partnership, targeting high-intent shoppers across open web with privacy-safe first-party data leveraging.
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Zeta launches AI search optimization as traditional queries decline
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Zeta launches AI search optimization as traditional queries decline
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PPC Land
Zeta launches AI search optimization as traditional queries decline
Zeta Global unveils GEO solution for brands to maintain visibility across AI platforms as Gartner predicts 25% drop in traditional search volume next year.
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Google modifies campaign setup flow to prioritize Performance Max
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Google modifies campaign setup flow to prioritize Performance Max
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PPC Land
Google modifies campaign setup flow to prioritize Performance Max
Google has silently restructured its campaign creation interface, shifting from format-first selection to channel-based campaign setup that defaults to Performance Max when advertisers select all available channels.
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Pinterest Launches “Top of Search” Ads In Beta via @sejournal, @MattGSouthern
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Pinterest Launches “Top of Search” Ads In Beta via @sejournal, @MattGSouthern
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Search Engine Journal
Pinterest Launches “Top of Search” Ads In Beta
Pinterest adds Top of Search ads in beta, expands local inventory ads, and launches Media Network Connect for retailer data integrations.
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Alliance Digitale unveils comprehensive drive-to-store framework across four publications
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Alliance Digitale unveils comprehensive drive-to-store framework across four publications
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PPC Land
Alliance Digitale unveils comprehensive drive-to-store framework across four publications
French digital marketing organizations receive detailed roadmap spanning investment tracking, multilocal strategies, measurement protocols, and catalog digitalization during September 24 event.
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Google retires session-related metrics from AdSense reporting platform
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Google retires session-related metrics from AdSense reporting platform
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PPC Land
Google retires session-related metrics from AdSense reporting platform
Google announced September 23, 2025 the retirement of session-related metrics in AdSense reporting, affecting ad sessions, session RPM and related measurement data.
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Google DV360 launches targeting templates for streamlined campaign management
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Google DV360 launches targeting templates for streamlined campaign management
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PPC Land
Google DV360 launches targeting templates for streamlined campaign management
New targeting templates feature helps marketing teams create reusable audience criteria sets, reducing setup time and manual errors in programmatic advertising campaigns.
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YouTube Answers Creator Questions On Profanity Monetization via @sejournal, @MattGSouthern
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YouTube Answers Creator Questions On Profanity Monetization via @sejournal, @MattGSouthern
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Search Engine Journal
YouTube Answers Creator Questions On Profanity Monetization
YouTube has clarified its policies on profanity, including how it reviews content retroactively, its rules about sensitive topics and where creators can have control.
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Google makes AI audience personas available to all Display Video 360 users
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Google makes AI audience personas available to all Display Video 360 users
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PPC Land
Google makes AI audience personas available to all Display Video 360 users
Google expands access to artificial intelligence-driven audience targeting tool that converts marketing personas into actionable campaign parameters across its programmatic platform.
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Inoreader launches enhanced podcast features with AI-powered transcripts
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Inoreader launches enhanced podcast features with AI-powered transcripts
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PPC Land
Inoreader launches enhanced podcast features with AI-powered transcripts
Inoreader introduces new audio player, instant transcripts, topic extraction, and article generation for podcasts and YouTube videos on September 1, 2025.
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Meta advertising expert reveals common campaign mistakes killing performance
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Meta advertising expert reveals common campaign mistakes killing performance
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PPC Land
Meta advertising expert reveals common campaign mistakes killing performance
Digital marketing specialist John Ho shares critical Meta advertising mistakes from audits of startup to enterprise accounts, affecting millions in ad spend.
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Creator economy shifts from digital to in-person experiences, survey shows
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Creator economy shifts from digital to in-person experiences, survey shows
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PPC Land
Creator economy shifts from digital to in-person experiences, survey shows
Creator economy research reveals 41% of social media users attended influencer events in 2025, with $528.39B market projected by 2030 as brands adopt experiential marketing strategies.
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Google challenges Digital Markets Act enforcement amid consultation closure
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Google challenges Digital Markets Act enforcement amid consultation closure
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PPC Land
Google challenges Digital Markets Act enforcement amid consultation closure
European Commission closes Digital Markets Act consultation on September 24, 2025 as Google cites €114 billion European business losses and degraded services in official response document.