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German shoppers favor impulse deals over planning for Black Friday 2025
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German shoppers favor impulse deals over planning for Black Friday 2025
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PPC Land
German shoppers favor impulse deals over planning for Black Friday 2025
Two-thirds of Germans shop Black Friday for deals, yet only one-third use fixed lists as repair choices beat new purchases in consumer survey.
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Austrian retail ads achieve 29% recall, exceeding digital ad benchmark
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Austrian retail ads achieve 29% recall, exceeding digital ad benchmark
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PPC Land
Austrian retail ads achieve 29% recall, exceeding digital ad benchmark
IAB Austria's AdSuccess Handel 2025 report reveals retail advertising achieved 28.6% recall rates in November 2025, surpassing overall digital benchmarks.
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Data governance gap exposes AI confidence crisis across industries
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Data governance gap exposes AI confidence crisis across industries
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PPC Land
Data governance gap exposes AI confidence crisis across industries
September 2025 survey exposes critical gap: enterprises claim AI readiness yet lack data governance foundations needed for autonomous systems to succeed.
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Prime Video extends UEFA Champions League broadcasting rights to 2031
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Prime Video extends UEFA Champions League broadcasting rights to 2031
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PPC Land
Prime Video extends UEFA Champions League broadcasting rights to 2031
Prime Video has renewed UEFA Champions League broadcasting rights in the United Kingdom, Germany, and Italy for an additional four years through the 2030/31 season.
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Data governance emerges as critical role for programmatic professionals
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Data governance emerges as critical role for programmatic professionals
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PPC Land
Data governance emerges as critical role for programmatic professionals
Agencies face talent gaps as privacy regulations and AI create demand for specialists understanding campaign execution and data quality frameworks.
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Brussels proposes sweeping GDPR changes to benefit AI developers
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Brussels proposes sweeping GDPR changes to benefit AI developers
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PPC Land
Brussels proposes sweeping GDPR changes to benefit AI developers
European Commission prepares major privacy law amendments allowing AI companies to process personal data under legitimate interest, marking shift in data protection policy.
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Programmatic DOOH delivers 20x better carbon efficiency than display ads
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Programmatic DOOH delivers 20x better carbon efficiency than display ads
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PPC Land
Programmatic DOOH delivers 20x better carbon efficiency than display ads
VIOOH reports 0.041g CO2e per impression in 2024, outperforming industry standards by over 90% as digital out-of-home platform adopts new sustainability framework.
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IAB Australia publishes LLM prompting guide for marketing professionals
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IAB Australia publishes LLM prompting guide for marketing professionals
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PPC Land
IAB Australia publishes LLM prompting guide for marketing professionals
IAB Australia AI Working Group releases comprehensive guide on November 19, 2025, providing prompt engineering framework for digital advertising stakeholders.
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Kantar forecasts ten marketing trends for 2026 strategic planning
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Kantar forecasts ten marketing trends for 2026 strategic planning
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PPC Land
Kantar forecasts ten marketing trends for 2026 strategic planning
Research firm identifies AI agents, retail media networks, and creator content among critical shifts affecting brands as marketing landscape prioritizes intelligent systems.
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Guardian unveils five cultural shifts reshaping Australian media habits
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Guardian unveils five cultural shifts reshaping Australian media habits
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PPC Land
Guardian unveils five cultural shifts reshaping Australian media habits
Guardian Advertising releases Shift Happens 2025 report showing Australians wake earlier, work flexibly, embrace home life, and optimize time amid changing media consumption.
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Kiswe launches cloud platform for multi-destination streaming distribution
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Kiswe launches cloud platform for multi-destination streaming distribution
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PPC Land
Kiswe launches cloud platform for multi-destination streaming distribution
Streaming technology company Kiswe announced Kiswe Core on November 18, enabling content owners to distribute single-source feeds across multiple platforms automatically.
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Commerce media maturity lags across industries despite $1.3 trillion growth
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Commerce media maturity lags across industries despite $1.3 trillion growth
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PPC Land
Commerce media maturity lags across industries despite $1.3 trillion growth
Koddi study reveals only 13% of commerce media networks are trailblazers while 49% remain nascent, despite projected $1.3 trillion market by 2030.
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LinkedIn outlines seven promotion tactics for newsletter subscriber growth
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LinkedIn outlines seven promotion tactics for newsletter subscriber growth
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PPC Land
LinkedIn outlines seven promotion tactics for newsletter subscriber growth
LinkedIn publishes comprehensive guide on newsletter promotion including Article Ads, influencer partnerships, and cross-platform strategies.
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Revolut integrates payment service into Booking.com checkout globally
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Revolut integrates payment service into Booking.com checkout globally
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PPC Land
Revolut integrates payment service into Booking.com checkout globally
Fintech company adds one-click payment option for 65 million customers across online travel platform, marking two-year development effort with rewards incentives.
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The Founder-Led Growth Loop: How To Amplify And Measure Executive Voice For Real ROI via @sejournal, @purnavirji
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The Founder-Led Growth Loop: How To Amplify And Measure Executive Voice For Real ROI via @sejournal, @purnavirji
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Search Engine Journal
The Founder-Led Growth Loop: How To Amplify And Measure Executive Voice For Real ROI
Connect organic resonance and paid performance in one framework designed to turn thought leadership into predictable revenue.
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The Behaviors And Mindset Of Marketers Who Win With Performance Max via @sejournal, @MenachemAni
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The Behaviors And Mindset Of Marketers Who Win With Performance Max via @sejournal, @MenachemAni
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Search Engine Journal
The Behaviors And Mindset Of Marketers Who Win With Performance Max
PMax demands a modern, data-driven mindset that challenges legacy PPC habits and rewards marketers who know how to guide algorithms