Every campaign faces a learning phase. Understanding triggers and strategies helps balance stability, spend, and algorithmic trust.

Marie Haynes maps the coming shift toward agentic SEO, outlining the practical skills and experimentation SEOs need now before workflows become fully embedded.

Say goodbye to bad dressing room lighting and awkward outfit selfies. Today U.S. shoppers have a new way to use our virtual try on tool: Now if you don’t have a full bod…

Plus the Hidden Prediction That Will Reshape AI-Driven Discovery

Meta recently rolled out the ability to optimize for First Conversion instead of All Conversions. Unfortunately, there's a reporting bug.

Demand Gen can help you reach new audiences while they're streaming, scrolling or shopping. On average, 68% of Demand Gen conversions came from users who did not see the…

Google has released the December 2025 core update, its third of the year. The rollout began December 11 and may take up to three weeks.

A balanced approach using Standard Shopping delivers cleaner traffic and steadier ROAS while letting Performance Max operate where it performs best.

This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams.

Google's December 2025 core update leads this week's SEO Pulse, alongside Preferred Sources expansion and social insights in Search Console.

Microsoft analyzed 37.5 million Copilot chats and found differences in how people use the assistant on mobile versus desktop.

Pinterest enters definitive agreement to buy CTV platform tvScientific, bringing performance advertising measurement to television screens for first time at scale.

Google's latest Gemini upgrade moves voice closer to a central interaction mode for Search, adding a new wrinkle to SEO.

Frustrated by technical SEO tickets that never get fixed? In this episode of Whiteboard Friday, Gus Pelogia explains how adopting a "product mindset" can bridge the gap between SEOs and developers. Learn how to leverage sprint planning and discovery meetings…

Dutch government warns proposed GDPR amendments could substantially weaken data protection without effectively reducing regulatory burden for businesses.

Meta and Nigeria's data authority reach settlement after investigation into behavioral advertising practices affecting 60 million users in the West African nation.

Google launches AI-powered article overviews on December 10, 2025 for major publishers while smaller outlets face mounting traffic losses from AI features.

Google introduces Nano Banana Pro, built on Gemini 3 Pro, bringing advanced image generation to Google Ads with multilingual text rendering and enhanced creative controls.

Debra Aho Williamson predicts AI platforms including ChatGPT and Perplexity will emerge as major advertising destinations in 2026, growing faster than social networks did.

LegitScript data reveals explosive growth in problematic peptides advertising across social media, e-commerce, and online ads from 2020-2025 as enforcement remains light.