Google Ads now shows where Performance Max campaigns run, giving advertisers clear insights to optimize performance.

Peec AI analyzed fan-out queries from 10M+ ChatGPT prompts and found 43% of background searches ran in English, even for non-English prompts.

Why do only 12% of AI Mode citations match organic SERP URLs? Discover how AI Mode selects sources and how to win visibility beyond rankings.

Target ROAS and target CPA optimize outcomes, not spend caps, which explains why budgets can flex beyond daily expectations.

Grant Simmons explains why topical authority, signal alignment, and unique data-driven content are the foundations of AI visibility — and why they always have been.

Scenario Planner makes MMM insights accessible to marketers. The no-code UI helps teams turn complex data into actionable plans.

Google’s Scenario Planner gives you a no-code way to turn Marketing Mix Model insights into actionable budget and ROI decisions.

Why models drift in the middle, why systems compress it away, and what to change without rewriting everything.

The Analytics updates surface key performance changes automatically and help marketers allocate paid budgets more strategically.

Google launched an AI Professional Certificate with seven self-paced modules and three months of AI Pro access. Eligible U.S. small businesses can enroll free.

Reddit is turning its trusted community recommendations into shoppable product carousels, directly in search results.

ChatGPT ads are spotted by U.S. users — and they're appearing on the very first prompt, not after lengthy conversations as some predicted.

Google adds a Scenario Planner to Meridian, while Microsoft launches scenario-based Performance Max training. This week’s PPC Pulse focuses on smarter planning before spend.

This week's Pulse covers Google's AI Overview link redesign, text ads gaining click share over organic, and ChatGPT's English-language bias in fan-out queries.

Want to maximize the impact of your next press release? Use this framework to turn announcements into phenomenal results for your clients.

Retrieval systems haven't focused solely on keywords for a long time. They can and do "understand" documents and items as part of the wider corpus. This is the vector model space in action.

Google and Microsoft liaisons explain why dynamic ad surfaces, distinct assets and smarter AI inputs will define the next era of paid media.

Google Ads PMax placement reporting is now populating with data for more accounts, revealing Search Partner domains and impression counts for brand safety review.

Microsoft found 31 companies hiding prompt injections inside "Summarize with AI" buttons aimed at biasing what AI assistants recommend in future conversations.

Analyze early data from Google’s AI Mode in STAT. This study of 40,000 keywords reveals a mere 12% overlap with traditional organic rankings and explores how the verbose, text-heavy nature of AI Mode is shifting the search landscape.