Basis integrates Cint brand lift into omnichannel campaigns, giving advertisers real-time awareness, ad recall, and purchase intent data while ads are running.

Google's updated guidance is less discouraging about the use of LLMs.txt, special markup, and markdown for AI SEO.

Publishing more content used to boost SEO, but AI-driven search now rewards semantic clarity over volume. Learn why content dilution hurts rankings and how to build authority density instead.

Search Console reported "Indexed, though blocked by robots.txt" for 51,000 URLs, and Google says that's not necessarily a problem.

Most of the web's readers are now machines. Three things we thought were settled are quietly being rewritten to suit them.

Align SEO, PPC and content teams with an integrated search brief that unifies business objectives, audience intent, and SERP analysis for better performance.

Discover the 4 new “must-use” Google Shopping feed attributes that are critical to AI visibility, product discovery, and consideration.

AI-referred travelers spend 70% longer on sites, engage 21% more, and bounce 41% less as the conversion gap continues to narrow.

Cint today merged brand lift and sales lift in one dashboard inside Lucid Measurement, letting US advertisers optimize active campaigns against purchase data.

The UK's CMA introduced two new conduct requirements for Google Search, covering fair ranking of organic results including AI Overviews, and search data portability.

Smartly integrates with Roku Ads Manager via API, letting performance marketers launch, optimize, and measure CTV campaigns using familiar social workflows.

NP Digital surveyed 500 marketers in May 2026 to rank content types by AI search performance. Original research leads at 82%. Video content ranks last at 2%.

WunderKIND Ads releases the first CTV pause ad benchmarks, drawing on millions of programmatic impressions across 15 verticals with TVision attention data.

Guideline links MediaTools to Prisma by Mediaocean via API, automating plan-vs-actual reporting and eliminating manual reconciliation for agencies and brands.

Agencies face 120-day client terms but must pay freelancers within 30 days, creating a debt cascade that hits contractors hardest, a Kaplan Group report finds.

DoubleVerify today launched DV Neura, its cognitive AI engine with MCP integration, agentic execution agents, and a nearly 300x rise in content classification.

LiveRamp today opened its platform to partner-built AI agents through the new LAB program, covering planning, activation, measurement, and data transformation.

The Trade Desk integrates Adsquare real-world location data into Audience Unlimited, connecting digital campaigns to store visits and offline business outcomes.

Adobe surveys 1,003 US consumers and finds 86% make unplanned online purchases monthly, driven by social video, flash sales, and Gen Z stress relief patterns.