New post by PPC Land 🔥
Google quietly unlocks custom labels for Demand Gen campaigns
Continue reading »
Google quietly unlocks custom labels for Demand Gen campaigns
Continue reading »
PPC Land
Google quietly unlocks custom labels for Demand Gen campaigns
Google Merchant Center now supports custom labels 0-4 in Demand Gen campaigns, giving advertisers product-level segmentation tools for bidding and reporting.
New post by PPC Land 🔥
The user agent strings every SEO and site owner needs right now
Continue reading »
The user agent strings every SEO and site owner needs right now
Continue reading »
PPC Land
The user agent strings every SEO and site owner needs right now
A technical reference for GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, and Bingbot - the exact user agent strings shaping how AI crawls the web in 2026.
New post by PPC Land 🔥
Google expands financial ad verification to 24 EU and EEA countries
Continue reading »
Google expands financial ad verification to 24 EU and EEA countries
Continue reading »
PPC Land
Google expands financial ad verification to 24 EU and EEA countries
Google announced June 23 it will require financial ad verification across all EU and EEA states, with enforcement starting July 23, 2026 for 24 new countries.
New post by PPC Land 🔥
Google drops Subscription Linking help page then restores it on June 25
Continue reading »
Google drops Subscription Linking help page then restores it on June 25
Continue reading »
PPC Land
Google drops Subscription Linking help page then restores it on June 25
Policy covers AI Mode, AI Overviews, Discover and Gemini; abuse risks suspension. The document briefly vanished after June 23 before returning two days later.
New post by Search Engine Journal 🔥
Google Says AI Visibility Hinges On Content People Actually Want To Read via @sejournal, @martinibuster
Continue reading »
Google Says AI Visibility Hinges On Content People Actually Want To Read via @sejournal, @martinibuster
Continue reading »
Search Engine Journal
Google Says AI Visibility Hinges On Content People Actually Want To Read
Google's VP of Search says publishers losing traffic to AI need only write content people actually want to read.
New post by Search Engine Journal 🔥
Search And Agents Are One Product. You Only Need One Playbook via @sejournal, @slobodanmanic
Continue reading »
Search And Agents Are One Product. You Only Need One Playbook via @sejournal, @slobodanmanic
Continue reading »
Search Engine Journal
Search And Agents Are One Product. You Only Need One Playbook
Search queries are becoming agentic. The website requirements haven't changed. Two Google executives just made that argument official.
New post by PPC Land 🔥
YouTube blocks live chat users for up to 24 hours with 6 timeout intervals
Continue reading »
YouTube blocks live chat users for up to 24 hours with 6 timeout intervals
Continue reading »
PPC Land
YouTube blocks live chat users for up to 24 hours with 6 timeout intervals
Creators can suspend chat participants for intervals from 10 seconds to 24 hours. Moderator roles, spam holds, and 100-plus language support define the system.
New post by PPC Land 🔥
Liz Reid says paywalls kill traffic and AI mode favors niche publishers
Continue reading »
Liz Reid says paywalls kill traffic and AI mode favors niche publishers
Continue reading »
PPC Land
Liz Reid says paywalls kill traffic and AI mode favors niche publishers
In a June 26 podcast, the Google Search VP argues personalization surfaces specialist content - and that opt-out controls remain unresolved for most publishers.
New post by PPC Land 🔥
CTV gains 8% viewing time as smart TVs reach 82% of US homes
Continue reading »
CTV gains 8% viewing time as smart TVs reach 82% of US homes
Continue reading »
PPC Land
CTV gains 8% viewing time as smart TVs reach 82% of US homes
MRI-Simmons and eMarketer show CTV at 2h37m daily, up 8%. Freewheel finds 86% of digital ad views land on CTV and 57% of first post-ad actions happen on mobile.
New post by PPC Land 🔥
ReelShort beats Netflix daily time with short drama installs up 913% in LATAM
Continue reading »
ReelShort beats Netflix daily time with short drama installs up 913% in LATAM
Continue reading »
PPC Land
ReelShort beats Netflix daily time with short drama installs up 913% in LATAM
ReelShort users spent 35.7 minutes daily on the app, outpacing Netflix by 11 minutes. LATAM installs surged 913% YoY; 67% of app marketers are already testing.
New post by PPC Land 🔥
Google kills 3 enhanced conversion methods, replaces all with single toggle
Continue reading »
Google kills 3 enhanced conversion methods, replaces all with single toggle
Continue reading »
PPC Land
Google kills 3 enhanced conversion methods, replaces all with single toggle
Starting June 2026, enhanced conversions for web and leads merge into one on/off setting. Legacy API uploads blocked from June 15, affecting developer tokens.
New post by PPC Land 🔥
Meta faces federal suit over $50,000-per-speech gag on its own whistleblower
Continue reading »
Meta faces federal suit over $50,000-per-speech gag on its own whistleblower
Continue reading »
PPC Land
Meta faces federal suit over $50,000-per-speech gag on its own whistleblower
Wynn-Williams filed suit June 25, 2026, citing 15 months under an arbitration gag carrying $50,000 per violation. Can a federal court vacate the interim award?
New post by PPC Land 🔥
MEPs cap digital euro holdings and force 24-month rollout after 43-14 vote
Continue reading »
MEPs cap digital euro holdings and force 24-month rollout after 43-14 vote
Continue reading »
PPC Land
MEPs cap digital euro holdings and force 24-month rollout after 43-14 vote
A 43-14 ECON vote clears path to free ECB digital payments, online and offline. Council trilogues will shape holding limits, privacy rules, and cash rules.
New post by PPC Land 🔥
Meta ad spend returns $4.13 per dollar as AI creative tools roll out at Cannes
Continue reading »
Meta ad spend returns $4.13 per dollar as AI creative tools roll out at Cannes
Continue reading »
PPC Land
Meta ad spend returns $4.13 per dollar as AI creative tools roll out at Cannes
Analysis of 1M campaigns: Meta ad dollar returns $4.13, up 25% since 2022. New AI creative, creator hub, and Business Agent tools now expand advertiser options.
New post by PPC Land 🔥
Culture Hive and Subjective drop static CTV setup for agentic cultural scoring
Continue reading »
Culture Hive and Subjective drop static CTV setup for agentic cultural scoring
Continue reading »
PPC Land
Culture Hive and Subjective drop static CTV setup for agentic cultural scoring
Culture Hive CRS scores cultural fit per CTV impression before the bid. Buyers access it through Index Marketplaces with no manual segment building needed.
New post by PPC Land 🔥
98% of marketers launch campaigns late, 70% go over budget, XR study finds
Continue reading »
98% of marketers launch campaigns late, 70% go over budget, XR study finds
Continue reading »
PPC Land
98% of marketers launch campaigns late, 70% go over budget, XR study finds
XR's survey of 400+ US and UK marketers shows 81% produce more content than a year ago, yet 98% admit launching campaigns late. Half waste over 30% of assets.
New post by PPC Land 🔥
EU Council drops cookie signal after Google lobbying - EUR 40-50 bn at stake
Continue reading »
EU Council drops cookie signal after Google lobbying - EUR 40-50 bn at stake
Continue reading »
PPC Land
EU Council drops cookie signal after Google lobbying - EUR 40-50 bn at stake
Council's 18 June position removes Article 88b, blocking automated consent for 450 million EU users. Now the European Parliament vote is the only path forward.
New post by PPC Land 🔥
Google multiplies AdSense ad request counts for Multiplex units from June 23
Continue reading »
Google multiplies AdSense ad request counts for Multiplex units from June 23
Continue reading »
PPC Land
Google multiplies AdSense ad request counts for Multiplex units from June 23
Starting June 23, each slot in a Multiplex grid now generates its own ad request, lifting counts. Coverage and request CTR will shift; total revenue should not.