You can now quickly add a line to the chart to show previous time period comparison.

Google is testing AI-generated summaries beneath Search ads, potentially giving its AI a larger role in how paid ads are presented

Agentic demand posts an 11.5% higher fill rate in 86% fewer auctions, yet earns less per impression, leaving publishers to weigh yield against thinner demand.

Tier 1 SSPs average 1.31 intermediaries per domain, and reseller-only paths hit 35.67% in June. The same impression can enter one auction from two directions.

Ceramic.ai and You.com will now pay publishers per query result, not per page fetch, since over half of good-bot crawls only re-fetch pages that never changed.

Non-EU sellers now pay per item, not per parcel, ending duty-free entry for goods under €150. Mandatory product IDs follow across the bloc from November.

OpenAI job listings and its advertising plans point to image, video, native and conversational ad formats for ChatGPT.

An updated AI Overviews experiment finds no measurable difference in bounce rates, time on site, or returns to search between clicks with and without summaries.

Cloudflare ties AI payments to citations as half of bot crawls fetch unchanged pages, and a randomized study finds AI Overviews cut publisher clicks 39.8%.

Five or more variants beat single-ad campaigns on Campaign Manager, per LinkedIn data. New Brand Kit, drafting and personalization tools target smaller teams.

Learn how to identify AI crawlers visiting your site, measure their value through referral traffic and citations, and decide whether to block or allow them.

Google's AI Mode data puts hard numbers on a behavioral shift that has already made most 2025 keyword strategies obsolete.

False DMCA claims are getting legitimate content removed from Google. Many are asking Google to do something. This is why they can't.

The Master Brief is my complete approach to Meta ads in one document. Targeting, value rules, attribution, creative, and more. Free preview.

Bing put both scoreboards inside Webmaster Tools. The gap between organic data and LLM data is now a product fact, not a theory.

Learn everything you need to know about the Google Display Network so you can run image and video ads for your business effectively.

Younger-audience share at publishers in the UK has declined, but slowly. In real terms, that audience is collapsing. The gap between those two numbers is worth a short article.

Learn how dynamic keyword insertion, comparison pages, and brand modifier keywords influence branded searches, and how to defend against them.

Amsterdam-based Massarius, founded in 2012, becomes the platform's first Dutch integration, exposing display inventory to 20 million bid checks per second.

Cloudflare now lets all sites manage AI crawlers as Search, Agent, or Training, with Sept. 15 defaults that can block Googlebot for sites blocking training.