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Google Finance still runs fake earnings 19 days after spam update
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Google Finance still runs fake earnings 19 days after spam update
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PPC Land
Google Finance still runs fake earnings 19 days after spam update
IDACORP ticker page carries a July 12 dars.gov.et byline, a stock never previously flagged. The injection outpaced the fix. How many tickers carry it today?
New post by Search Engine Journal 🔥
The PPC Metrics Your CFO Actually Cares About (And How To Report Them) via @sejournal, @timothyjjensen
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The PPC Metrics Your CFO Actually Cares About (And How To Report Them) via @sejournal, @timothyjjensen
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Search Engine Journal
The PPC Metrics Your CFO Actually Cares About (And How To Report Them)
CFOs care about revenue impact, not vanity metrics. Learn which PPC metrics matter most to executives: CAC, ROAS, LTV, and incremental growth reporting.
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GA4’s AI Assistant Channel Undercounts Your AI Traffic: How To Build One That Doesn’t
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GA4’s AI Assistant Channel Undercounts Your AI Traffic: How To Build One That Doesn’t
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Search Engine Journal
How To Track AI Traffic In GA4 Without Undercounting It
GA4's native AI Assistant channel splits ChatGPT traffic across three channels at once, silently undercounting every session.
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Google Says No SEO Penalty For Year-Long A/B Tests? via @sejournal, @martinibuster
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Google Says No SEO Penalty For Year-Long A/B Tests? via @sejournal, @martinibuster
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Search Engine Journal
Google Says No SEO Penalty For Year-Long A/B Tests?
Google's John Mueller says long A/B tests won't trigger SEO penalties, contradicting official guidance about deceptive practices.
New post by PPC Hero 🔥
Why AI Search Rewards Problem Descriptions, Not Product Descriptions
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Why AI Search Rewards Problem Descriptions, Not Product Descriptions
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PPC Hero
Why AI Search Rewards Problem Descriptions, Not Product Descriptions - PPC Hero
How AI-driven matching quietly made the PPC playbook obsolete and what to do before your accounts fall behind.
New post by PPC Land 🔥
DocMorris retail media unit grows inside a segment up 80% in Q2
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DocMorris retail media unit grows inside a segment up 80% in Q2
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PPC Land
DocMorris retail media unit grows inside a segment up 80% in Q2
dmr Advertising sits inside a Digital Services line that hit CHF 13.9 million in Q2 2026. The unit launched in 2023 and still has no separate revenue figure.
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Google Ads bidding overhaul forces CPAs to double, sparking backlash
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Google Ads bidding overhaul forces CPAs to double, sparking backlash
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PPC Land
Google Ads bidding overhaul forces CPAs to double, sparking backlash
A campaign converting at 5 dollars can be pulled toward a stated 10 dollar target once budgets shift. Practitioners call the six week notice window too short.
New post by Search Engine Journal 🔥
ChatGPT Calls Turn Into Leads More Often: Invoca Report via @sejournal, @MattGSouthern
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ChatGPT Calls Turn Into Leads More Often: Invoca Report via @sejournal, @MattGSouthern
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Search Engine Journal
ChatGPT Calls Lead On Quality, But Not Conversions
Phone call data breaks out AI referrals for the first time. Calls from ChatGPT become leads more often than any other channel, but convert average.
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Ezoic drops placement ID rule as AI optimization lifts EPMV to 11.3%
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Ezoic drops placement ID rule as AI optimization lifts EPMV to 11.3%
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PPC Land
Ezoic drops placement ID rule as AI optimization lifts EPMV to 11.3%
A/B tests across 900+ sites from January to July recorded uplift climbing monthly, with some publishers gaining as much as 75 percent in overall site revenue.
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Apple gives Ads terms 14-day runway to reach non-Apple platforms
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Apple gives Ads terms 14-day runway to reach non-Apple platforms
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PPC Land
Apple gives Ads terms 14-day runway to reach non-Apple platforms
New Section 6(a) wording covers websites and platforms Apple does not operate, filed 14 days ahead of the July 28 effective date. No launch has been named.
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Google AI Mode ads reach nearly 30% of queries: Study
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Google AI Mode ads reach nearly 30% of queries: Study
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New post by Search Engine Land 🔥
EU expected to rule Google favored its own services in search
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EU expected to rule Google favored its own services in search
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Search Engine Land
EU orders Google to share search data with rivals starting in 2027
Qualifying AI chatbots can also get the same search data Google uses to improve its services, subject to privacy safeguards.
New post by Search Engine Journal 🔥
Google Brings Calendar To Personal Intelligence In AI Mode via @sejournal, @MattGSouthern
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Google Brings Calendar To Personal Intelligence In AI Mode via @sejournal, @MattGSouthern
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Search Engine Journal
Google’s AI Mode Now Pulls From Your Calendar
Google is connecting Calendar to Personal Intelligence in AI Mode, allowing it to add events and factor your schedule into responses.
New post by Search Engine Journal 🔥
How Do I Split Pages Between Brand Building & Converting? – Ask An SEO via @sejournal, @rollerblader
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How Do I Split Pages Between Brand Building & Converting? – Ask An SEO via @sejournal, @rollerblader
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Search Engine Journal
How Do I Split Pages Between Brand Building & Converting? – Ask An SEO
When CRO and SEO teams have conflict over the same pages, visibility and conversions both suffer. Here is how to fix that deadlock
New post by Search Engine Journal 🔥
Google Is Using Social Media Signals To Mask AI Search Click Loss via @sejournal, @TaylorDanRW
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Google Is Using Social Media Signals To Mask AI Search Click Loss via @sejournal, @TaylorDanRW
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Search Engine Journal
Google Is Using Social Media Signals To Mask AI Search Click Loss
Google's new Search Console social tracking masks AI-driven click loss while turning verified creator profiles into free entity-resolution training data.
New post by Search Engine Journal 🔥
AI SEO: Writing That’s Specific May Get Cited More via @sejournal, @martinibuster
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AI SEO: Writing That’s Specific May Get Cited More via @sejournal, @martinibuster
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Search Engine Journal
AI SEO: Writing That’s Specific May Get Cited More
AI SEO that prioritizes content that is specific may be a key to getting cited by AI search engines like Anthropic's Claude.
New post by Search Engine Land 🔥
Web Push advertising in 2026: Market trends and challenges by RollerAds
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Web Push advertising in 2026: Market trends and challenges by RollerAds
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Search Engine Land
Web Push advertising in 2026: Market trends and challenges
A look at how Web Push advertising is adapting in 2026 through better compliance, stronger traffic quality, and more mature market growth.