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The New Google Business Profile Playbook for AI Local Search via @sejournal, @CallRail
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The New Google Business Profile Playbook for AI Local Search via @sejournal, @CallRail
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Search Engine Journal
The New Google Business Profile Playbook for AI Local Search
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.
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Amazon DSP now names the specific retailers its ads drive sales to
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Amazon DSP now names the specific retailers its ads drive sales to
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PPC Land
Amazon DSP now names the specific retailers its ads drive sales to
Exposure-based rollout uses the Amazon Shopper Panel and extends the April 2026 category breakouts to named stores, but stays limited to the United States.
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Amazon kills MX Player brand, folding it into Prime Video for India ad reach
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Amazon kills MX Player brand, folding it into Prime Video for India ad reach
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PPC Land
Amazon kills MX Player brand, folding it into Prime Video for India ad reach
Merger unites 6 of India's 10 most-watched web series in one ad destination, giving marketers shoppable formats and Amazon shopping signals across the catalog.
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Google loses DMCA bid to treat search scraping like DVD piracy
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Google loses DMCA bid to treat search scraping like DVD piracy
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PPC Land
Google loses DMCA bid to treat search scraping like DVD piracy
Judge dismissed both counts against SerpApi on July 20, finding SearchGuard guards ad revenue, not copyright. Google gets 21 days to refile a narrowed claim.
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Business Insider builds own FAST channel, picks Magnite to run CTV ad sales
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Business Insider builds own FAST channel, picks Magnite to run CTV ad sales
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PPC Land
Business Insider builds own FAST channel, picks Magnite to run CTV ad sales
Move gives the 38-million-subscriber publisher control over ad serving and demand, testing whether news brands can own CTV infrastructure as streaming grows.
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Home screen changes cut app visibility for streamers, Looper Insights finds
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Home screen changes cut app visibility for streamers, Looper Insights finds
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PPC Land
Home screen changes cut app visibility for streamers, Looper Insights finds
Report ties Apple TV interface changes to placement wins and losses for the biggest streaming apps, leagues, and studios fighting for the screen space now.
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Amazon freezes 2026 holiday seller fees, cuts inbound windows shorter
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Amazon freezes 2026 holiday seller fees, cuts inbound windows shorter
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PPC Land
Amazon freezes 2026 holiday seller fees, cuts inbound windows shorter
Inbound deadlines shift earlier for every shipment type as the $100 upfront fee holds and peak rates add $0.32 per unit. Late stock loses Prime eligibility.
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Google Ads simplifies GA4 setup with bulk account linking
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Google Ads simplifies GA4 setup with bulk account linking
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Search Engine Land
Google Ads simplifies GA4 setup with bulk account linking
Google Ads now lets advertisers bulk link multiple accounts to a single GA4 property reducing manual account management.
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Google Ads adds missed growth estimates to the Recommendations tab
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Google Ads adds missed growth estimates to the Recommendations tab
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Search Engine Land
Google Ads adds missed growth estimates to the Recommendations tab
Google Ads' new beta estimates the clicks, conversions, and revenue you may be missing due to limited budgets and low bids.
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Court Dismisses Google’s DMCA Claims Against SerpApi via @sejournal, @MattGSouthern
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Court Dismisses Google’s DMCA Claims Against SerpApi via @sejournal, @MattGSouthern
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Search Engine Journal
Court Dismisses Google’s DMCA Claims Against SerpApi
A federal court dismissed Google's DMCA claims against SerpApi, ruling that blocking scrapers from public search results is not copyright circumvention on its own.
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France bans under-15s from social media but cuts age verification clause
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France bans under-15s from social media but cuts age verification clause
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PPC Land
France bans under-15s from social media but cuts age verification clause
Existing accounts get four months past the September 1 start date. Lawmakers stripped the Arcom enforcement powers, leaving the ban reliant on EU DSA rules.
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Google ends France AI Overviews blackout as 68 users flagged the gap
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Google ends France AI Overviews blackout as 68 users flagged the gap
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PPC Land
Google ends France AI Overviews blackout as 68 users flagged the gap
French sites now join a market where AI Overviews cut position-one clicks from 27% to 11%. Google promises owner controls - page-level ones arrive March 2027.
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Amazon opens zip-code TV ad targeting to 3 new markets, 9 months after US
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Amazon opens zip-code TV ad targeting to 3 new markets, 9 months after US
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PPC Land
Amazon opens zip-code TV ad targeting to 3 new markets, 9 months after US
Canada, Mexico and Brazil advertisers gain state and postal-code creative variants, restricted to 1PAS video only. Which brands are shut out of the rollout?
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Only 45% of marketers gain quality from AI, WARC and TikTok find
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Only 45% of marketers gain quality from AI, WARC and TikTok find
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PPC Land
Only 45% of marketers gain quality from AI, WARC and TikTok find
Survey of 400 marketers in four markets shows 88% producing more content while quality stalls. Which inputs brands feed generative tools now decides advantage.
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Anthropic’s Claude Can Now Watch A Video And Learn Your Job via @sejournal, @martinibuster
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Anthropic’s Claude Can Now Watch A Video And Learn Your Job via @sejournal, @martinibuster
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Search Engine Journal
Anthropic’s Claude Can Now Watch A Video And Learn Your Job
Anthropic's Claude Cowork can now turn a video of a person working and turn it into a skill so it can take over.
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AI Overviews Now Answer Most Local Searches – How To Get Your Business Cited via @sejournal, @AdamHeitzman
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AI Overviews Now Answer Most Local Searches – How To Get Your Business Cited via @sejournal, @AdamHeitzman
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Search Engine Journal
AI Overviews Now Answer Most Local Searches – How To Get Your Business Cited
AI Overviews now appear in 68% of local searches vs. 39% for local packs. Here's how to rebuild location pages so AI systems actually cite your business.
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Designing A Measurement Framework Before You Touch GA4 via @sejournal, @bngsrc
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Designing A Measurement Framework Before You Touch GA4 via @sejournal, @bngsrc
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Search Engine Journal
Designing A Measurement Framework Before You Touch GA4
GA4 can collect the data, but it can not decide what matters. Build the measurement framework before the implementation starts.
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Beyond Brand Sovereignty: How To Build An AI-Ready Source Of Truth via @sejournal, @billhunt
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Beyond Brand Sovereignty: How To Build An AI-Ready Source Of Truth via @sejournal, @billhunt
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Search Engine Journal
Beyond Brand Sovereignty: How To Build An AI-Ready Source Of Truth
Brand Sovereignty isn't built with more schema or content. Here are the four knowledge capabilities that make your business the source AI trusts most.
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Your DAM solved the library problem. The activation problem is next. by ImageKit
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Your DAM solved the library problem. The activation problem is next. by ImageKit
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Search Engine Land
Your DAM solved the library problem. The activation problem is next.
Centralized, tagged, governed. And still slow. Here's what your DAM was never designed to do.