Alphabet's Q2 release shows Google's infrastructure costs are spiraling, resulting in a negative free cash flow of $5.85 billion dollars.

Publisher's on-platform page views fell 40% while RPM climbed 49%, cushioning the blow. Print still supplies 75% of revenue. Can subscriptions close the gap?

Walker calls it product degradation driven by self-serving complainants. Whether Search keeps instant pricing in Europe now rests on a September 21 deadline.

Clearance covers 19 EEA countries and bars joint distribution with Universal or Disney for ten years. What changes now for CTV buyers and cinema operators.

Google never stopped penalizing link manipulation. The AI visibility gold rush is about to relearn every lesson Penguin taught SEO.

The European Commission under the Digital Markets Act (DMA) has fined Google about $1 billion.

YouTube spelled out three kinds of content that can stop a channel from getting paid, and says it's clarifying existing rules, not changing them.

Reddit's 60 million dollar Google deal expires soon as Politico and Reuters both weigh crawler blocks. What breaks in search if premium publishers walk away?

Six flagship shows including Rates & Barrels and NBA Daily reach living-room screens, with T Brand Studio branded video and home screen takeovers now in play.

Independently scored AAA-B segments match Yahoo ConnectID on a 1:1 basis across CTV, mobile and open web. Can rated data close the accuracy gap buyers face?

Three dentsu clients sit among the top nine UK ChatGPT advertisers, Adthena says, as a new Decision Intelligence product targets a costly auction blind spot.

CRS reached Index Exchange on June 23, then Magnite ClearLine 28 days later. No beta outcome data published yet on whether cultural scoring truly lifts results.

Nationwide push ran June to July 31 across 25 markets, timed to the World Cup. First Compass Connections deal tests whether donated inventory moves reporting.

Atlas lasted nine months. The lesson isn't about OpenAI. It's that agents read meaning, not pixels, and most websites encode neither.

Publisher of Tele 7 Jours and Maxi retains no in-house sales staff after a January 2026 pilot. Does full outsourcing become the norm for European magazines?

Separate accounts now required for online gambling and social casino certification. Affiliates must confirm in footers that all outbound links are licensed.

Roughly 50 million of the world's 200 million creators now work professionally, and IAB wants shared rules. Can 45 national bodies actually align buying cycles?

Booking.com leads all three tracked markets while the US holds 60.1% of observed advertisers. Adthena says ChatGPT ad frequency now runs four times AI Mode's.

Ignite Reading cut a 20-minute district task to seconds across 25 states. Public beta covers Professional and Enterprise tiers, yet pricing remains unstated.

Uncover the relationship between AI search and citation metrics. Find out how testing can inform your SEO strategies.