Beer and hard seltzer led all categories with an 8.01% share of TV ad voice, while hydration break pods held viewers better than halftime slots, iSpot reports.

Shareable preview links expire after 30 days and cover MSN, Bing Search, and Outlook. More publishers are slated to join as the staggered rollout continues.

Content edited with Snapchat AI tools stays eligible and carries transparency indicators, sparing creators using assisted workflows. What counts as fully AI?

Ten WNBA games, four Yankees dates and 60 catalogue titles land in August, days after Amazon said its NBA, WNBA and NASCAR inventory sold out. What sells next?

Barrett places protocol-based buying in a discovery phase and expects far fewer SSPs to survive. Walmart moved data to the sell side. Does the 2030 math work?

Barrett puts 2027 agentic spend at $600m to $700m industry-wide. Emerging AI revenue is 14% of PubMatic sales. August 6 now tests whether the pitch converts.

Twelve named platforms and five buying roles collapse into one agent layer. Postmus hit Claude usage limits building it. Do the specialists survive the change?

Automated traffic hit 57.5% of the web while Meta, Amazon and Reddit posted record ad revenue, AI slop graded premium, and EU AI labeling rules took effect.

OpenAI lost $20.9 billion in 2025 and cannot pay its bills from cash flow, Ed Zitron says. What happens to the ad platforms financing the record AI buildout?

Google's content refresh offers idea on areas to focus on when updating your own content for SEO.

Order Tracker screens get checked up to six times per order, according to internal Deliveroo Media data, with two more targeting tools due later this year.

Advertising and cloud drove the segment, while App Store faces a Supreme Court test on link-out fees. Memory costs now threaten the margin that funds it all.

The European Commission's AI transparency law provides four ways publishers may qualify for an exemption from AI content labels.

AI assistants can answer local queries with a short list of names. Get the listings, reviews, and reputation fundamentals right before any AI tactics.

Google Earth's AI image generation feature was rolled back after the internet predictably used it to create realistic scenes of destruction.

Google's updated crawl budget documentation recommends serving Googlebot a 304 server response code for pages that haven't changed.

One of the smartest SEOs of all time, Bill Hartzer, is giving away free advanced link training lessons.

The dominant strategy leans into more ads with an eye on creative diversity. But should you start with fewer ads? That's my recommendation.

The latest clickstream data from Datos shows the extent of the zero-click world we're living in, while throwing up a few more surprising (and encouraging) statistics.

Turn plain-English prompts into instant, full-stack SEO dashboards with the new Moz API MCP server. The Moz API Model Context Protocol (MCP) server allows you to connect your favorite AI assistant directly to our SEO data endpoints using standard open protocols.…