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GreenBanana SEO founder prices 238-page AI search playbook at $1.99
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GreenBanana SEO founder prices 238-page AI search playbook at $1.99
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PPC Land
GreenBanana SEO founder prices 238-page AI search playbook at $1.99
Amazon lists June 26 publication; the press release says July 21. Ten reviews, all five-star. Does one more framework help where Google says none is needed?
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Criteo cuts full-year guidance as Q2 revenue falls 11% to $428 million
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Criteo cuts full-year guidance as Q2 revenue falls 11% to $428 million
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PPC Land
Criteo cuts full-year guidance as Q2 revenue falls 11% to $428 million
Contribution ex-TAC guided down as much as 12% for 2026, with $237m to $241m expected in Q3. Sarah Glickman leaves the CFO seat on August 10 after six years.
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AI Referrals Are Recreating The Oldest Mistake In Conversion Optimization via @sejournal, @slobodanmanic
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AI Referrals Are Recreating The Oldest Mistake In Conversion Optimization via @sejournal, @slobodanmanic
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Search Engine Journal
AI Referrals Are Recreating The Oldest Mistake In Conversion Optimization
The machine reads deep and sends shallow. Here's why AI referrals land pre-convinced buyers on the most generic page your website owns.
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Palm Lake tops Australia retirement advertisers as spend gains 10.4%
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Palm Lake tops Australia retirement advertisers as spend gains 10.4%
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PPC Land
Palm Lake tops Australia retirement advertisers as spend gains 10.4%
Nielsen Ad Intel puts category investment at $53.6m for the year to June 2026, while 4.68 million Australians have already retired. Who reaches the next 3.09m?
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IKEA gains 243,400 New Zealand shoppers in a month, Nielsen finds
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IKEA gains 243,400 New Zealand shoppers in a month, Nielsen finds
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PPC Land
IKEA gains 243,400 New Zealand shoppers in a month, Nielsen finds
Almost half of the retailer's six-month ad spend landed in December, and 82% of its shoppers also visit Chemist Warehouse. Which rivals share that audience?
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Autio gains dashboard placement in five Ford and Lincoln models
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Autio gains dashboard placement in five Ford and Lincoln models
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PPC Land
Autio gains dashboard placement in five Ford and Lincoln models
Explorer, Expedition, Aviator and Navigator owners get 12,000 US stories via Google Play. Paid connectivity gates entry, and no ad inventory has been disclosed.
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TikTok creators gain Disney film assets in Disney+ content-sharing deal
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TikTok creators gain Disney film assets in Disney+ content-sharing deal
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PPC Land
TikTok creators gain Disney film assets in Disney+ content-sharing deal
Opt-in creator videos will sit inside the Verts feed on Disney+, drawing on a daily pool of 6.5 million film and TV posts. Advertising terms were not disclosed.
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AppLovin revenue growth slows to 53% as Q3 margin guidance drops to 83%
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AppLovin revenue growth slows to 53% as Q3 margin guidance drops to 83%
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PPC Land
AppLovin revenue growth slows to 53% as Q3 margin guidance drops to 83%
Adjusted EBITDA hit $1.61bn at an 84% margin, yet research spending more than doubled and cash conversion weakened. Guidance implies 46% third-quarter growth.
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Fubo ad revenue drops to $108.9 million in its World Cup quarter
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Fubo ad revenue drops to $108.9 million in its World Cup quarter
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PPC Land
Fubo ad revenue drops to $108.9 million in its World Cup quarter
World Cup streams delivered three times the ad revenue of the 2022 tournament, yet Adjusted EBITDA fell 38% to $19.1 million as Fubo lifted its guidance floor.
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IAB Tech Lab sets September 4 deadline for comment on clean room data rules
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IAB Tech Lab sets September 4 deadline for comment on clean room data rules
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PPC Land
IAB Tech Lab sets September 4 deadline for comment on clean room data rules
Values marked for hashing must be hashed or encrypted before upload, and every Parquet file carries seven metadata keys. Feedback closes in early September.
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LiveRamp faces August 17 vote on Publicis buyout at $38.50 a share
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LiveRamp faces August 17 vote on Publicis buyout at $38.50 a share
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PPC Land
LiveRamp faces August 17 vote on Publicis buyout at $38.50 a share
Revenue hit $214 million and buybacks stopped as merger terms now bind the identity vendor marketers rely on. Closing is still set for before the end of 2026.
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Magnite lifts 2026 growth guidance to 13-14% as CTV gains 36%
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Magnite lifts 2026 growth guidance to 13-14% as CTV gains 36%
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PPC Land
Magnite lifts 2026 growth guidance to 13-14% as CTV gains 36%
Adjusted EBITDA margin reached 37% and DV+ returned to growth at 2% after a Q1 decline. Third-quarter guidance places CTV contribution between $98m and $100m.
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Advertising drops to 15% of News Corp revenue as digital reaches 61%
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Advertising drops to 15% of News Corp revenue as digital reaches 61%
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PPC Land
Advertising drops to 15% of News Corp revenue as digital reaches 61%
Constant currency ad revenue grew 0% across a $9.03 billion year while News Media ad sales fell 5%. Which publisher lines now carry the buyer relationship?
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Google Loses The Engineer Who Helped Build Search And Modern AI via @sejournal, @martinibuster
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Google Loses The Engineer Who Helped Build Search And Modern AI via @sejournal, @martinibuster
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Search Engine Journal
Google Chief Scientist Who Helped Build Modern Search And AI Steps Away
Google loses Jeff Dean, who helped build Google Search and AI systems, replaced as Chief Scientist by DeepMind's Demis Hassabis.
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Criteo cuts full-year guidance again as ad tech earnings split in two
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Criteo cuts full-year guidance again as ad tech earnings split in two
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PPC Land
Criteo cuts full-year guidance again as ad tech earnings split in two
Criteo cut guidance twice in three months and lost its CFO as August 5 earnings split ad tech, while a Google spam rule cost Taboola $20 million.
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The Trust Signals That Get Your Brand Cited By AI Overviews, Just Like Freshpet [Webinar] via @sejournal, @hethr_campbell
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The Trust Signals That Get Your Brand Cited By AI Overviews, Just Like Freshpet [Webinar] via @sejournal, @hethr_campbell
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Search Engine Journal
AI Overviews: How Freshpet Stands Out in SEO & GEO [Webinar]
Get the GEO playbook Freshpet uses to get cited by name, and the checks your team can run to find its own gaps.
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Lusha faces 60-day deadline to erase every Italian contact it holds
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Lusha faces 60-day deadline to erase every Italian contact it holds
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PPC Land
Lusha faces 60-day deadline to erase every Italian contact it holds
Weekly refreshes of contact cards, not scraping, gave Italy jurisdiction over a US firm. Customers who connected inboxes may now carry liability of their own.
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Google tests new “Featured Products” subheading in shopping ads
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Google tests new “Featured Products” subheading in shopping ads
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Search Engine Watch
Google tests new "Featured Products" subheading in shopping ads - Search Engine Watch
Google is testing a new subheading within its Sponsored results carousel called "Featured products," with the description "From online or local stores" underneath it.
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Server-guided ad insertion faces legacy TV device limits, IAB Australia says
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Server-guided ad insertion faces legacy TV device limits, IAB Australia says
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PPC Land
Server-guided ad insertion faces legacy TV device limits, IAB Australia says
Belgian broadcaster RTBF ran the first documented deployment on 15 June 2026. BVOD is $500m of Australia's $5.4bn video market. Which model wins premium live?