New post by PPC Land 🔥
Netflix returning seasons lose viewers 89% of the time, Simulmedia finds
Continue reading »
Netflix returning seasons lose viewers 89% of the time, Simulmedia finds
Continue reading »
PPC Land
Netflix returning seasons lose viewers 89% of the time, Simulmedia finds
Median returning season came back 28% smaller across 73 comparable Netflix series, Simulmedia found. Open programmatic access grows demand, not the audience.
New post by PPC Land 🔥
Google Ads broad match campaigns face AI Max auto-upgrade on September 1
Continue reading »
Google Ads broad match campaigns face AI Max auto-upgrade on September 1
Continue reading »
PPC Land
Google Ads broad match campaigns face AI Max auto-upgrade on September 1
Campaigns using automatically created assets are covered too, while DSA keeps its February 2027 reprieve. Opting out means turning the legacy features off.
New post by PPC Land 🔥
Microsoft Advertising lets advertisers appeal 5,000 disapproved ads at once
Continue reading »
Microsoft Advertising lets advertisers appeal 5,000 disapproved ads at once
Continue reading »
PPC Land
Microsoft Advertising lets advertisers appeal 5,000 disapproved ads at once
Bulk edit and appeal now covers text and image assets, though Performance Max sits out this version. Editorial reviews still take up to 48 hours to complete.
New post by PPC Land 🔥
Grokipedia halts edits on April 24, leaving 13,002 suggestions stuck
Continue reading »
Grokipedia halts edits on April 24, leaving 13,002 suggestions stuck
Continue reading »
PPC Land
Grokipedia halts edits on April 24, leaving 13,002 suggestions stuck
Ahrefs counted 356,000 Grokipedia citations across AI systems in March. Marketers now face a reference source frozen since April with an unreliable edit log.
New post by PPC Land 🔥
Google Ads AI Max auto-upgrade lands September 1. Will ads all look alike?
Continue reading »
Google Ads AI Max auto-upgrade lands September 1. Will ads all look alike?
Continue reading »
PPC Land
Google Ads AI Max auto-upgrade lands September 1. Will ads all look alike?
Google Ads confirms a September 1 AI Max auto-upgrade for broad match and automatically created assets, while advertisers ask if AI-built ads all look alike.
New post by Search Engine Journal 🔥
Why Part Of Your AI Authority Takes Years, Not Campaigns & Why It Comes From Other People via @sejournal, @DuaneForrester
Continue reading »
Why Part Of Your AI Authority Takes Years, Not Campaigns & Why It Comes From Other People via @sejournal, @DuaneForrester
Continue reading »
Search Engine Journal
Why Part Of Your AI Authority Takes Years, Not Campaigns & Why It Comes From Other People
What models say about your company comes from how other people have described it over time. Today’s work shows up in the next model generation, not this one.
New post by PPC Land 🔥
Magnite offers two ways to run partner AI models inside its auction
Continue reading »
Magnite offers two ways to run partner AI models inside its auction
Continue reading »
PPC Land
Magnite offers two ways to run partner AI models inside its auction
Chalice AI and inPowered AI describe embedding decisioning engines inside the SSP, alongside Omnicom Media and SWYM.ai. Which route suits which model type?
New post by PPC Land 🔥
Prime Video gains 11 Baywatch seasons in Fremantle multi-territory deal
Continue reading »
Prime Video gains 11 Baywatch seasons in Fremantle multi-territory deal
Continue reading »
PPC Land
Prime Video gains 11 Baywatch seasons in Fremantle multi-territory deal
Twelve episodes reach Italy, Germany, Turkey and India in 2027, handing Amazon ad buyers a dormant franchise catalogue. Do all of those markets carry ads yet?
New post by Search Engine Journal 🔥
I Helped Scale Google Ads To Billions – Here’s How I’d Build An AI Search Strategy Today
Continue reading »
I Helped Scale Google Ads To Billions – Here’s How I’d Build An AI Search Strategy Today
Continue reading »
Search Engine Journal
I Helped Scale Google Ads To Billions – Here’s How I’d Build An AI Search Strategy Today
You cannot bid your way into an AI answer. Six signals decide whether assistants name your brand, and most live off your website.
New post by Search Engine Land 🔥
Google explains what advertisers should expect from Smart Bidding changes
Continue reading »
Google explains what advertisers should expect from Smart Bidding changes
Continue reading »
Search Engine Land
Google explains what advertisers should expect from Smart Bidding changes
Google says its Aug. 17 Smart Bidding update will make budget-limited campaigns more predictable.
New post by Search Engine Land 🔥
New Google Ads help doc outlines corporate email rules
Continue reading »
New Google Ads help doc outlines corporate email rules
Continue reading »
Search Engine Land
New Google Ads help doc outlines corporate email rules
A new Google Ads help document explains how corporate email requirements will affect sensitive account actions during the pilot.
New post by The WordStream Blog 🔥
58 Free & Creative September Marketing Ideas for Any Business
Continue reading »
58 Free & Creative September Marketing Ideas for Any Business
Continue reading »
WordStream
58 Free & Creative September Marketing Ideas for Any Business | WordStream
Find over 50 free and creative September marketing ideas for blog posts, social posts, promos, events, and more—with examples!
New post by PPC Land 🔥
Nielsen acquires DoubleVerify for $2.15 billion in all-cash deal
Continue reading »
Nielsen acquires DoubleVerify for $2.15 billion in all-cash deal
Continue reading »
PPC Land
Nielsen acquires DoubleVerify for $2.15 billion in all-cash deal
Shareholders receive $13.60 a share, a 30% premium to the 60-day VWAP, as the verification firm leaves the NYSE. Combined pro-forma revenue tops $4 billion.
New post by PPC Land 🔥
Apple forces 4+ rating on App Store creative assets arriving this fall
Continue reading »
Apple forces 4+ rating on App Store creative assets arriving this fall
Continue reading »
PPC Land
Apple forces 4+ rating on App Store creative assets arriving this fall
Discounts, rival store logos and Editors' Choice badges are barred from the new images and videos. App marketers get Figma templates now, placements this fall.
New post by PPC Land 🔥
Google opens Meridian Scenario Planner beta with per-channel spend constraints
Continue reading »
Google opens Meridian Scenario Planner beta with per-channel spend constraints
Continue reading »
PPC Land
Google opens Meridian Scenario Planner beta with per-channel spend constraints
Open beta guide sets out fixed and flexible budget targets, spend bound formulas and a $150M demo. Saved dashboards run on the owner's own data access rights.
New post by PPC Land 🔥
BBC audio ads would raise £10m, 0.25% of licence fee income, study finds
Continue reading »
BBC audio ads would raise £10m, 0.25% of licence fee income, study finds
Continue reading »
PPC Land
BBC audio ads would raise £10m, 0.25% of licence fee income, study finds
Eighteen signatories including Global, Bauer, News UK and the Telegraph wrote to Lisa Nandy on 6 August. Two-thirds of the public oppose ads on BBC content.
New post by Search Engine Journal 🔥
WordPress Security Release 7.0.3 Fixes High Severity XSS Vulnerability via @sejournal, @martinibuster
Continue reading »
WordPress Security Release 7.0.3 Fixes High Severity XSS Vulnerability via @sejournal, @martinibuster
Continue reading »
Search Engine Journal
WordPress Security Release 7.0.3 Fixes High Severity XSS Vulnerability
WordPress security update fixes 12 vulnerabilities. Security researcher says: "nastiest one is a login screen XSS."
New post by PPC Land 🔥
Nielsen buys DoubleVerify for $2.15 billion. Who checks the checker now?
Continue reading »
Nielsen buys DoubleVerify for $2.15 billion. Who checks the checker now?
Continue reading »
PPC Land
Nielsen buys DoubleVerify for $2.15 billion. Who checks the checker now?
Nielsen buys DoubleVerify for $2.15 billion at $13.60 a share, taking ad verification private and folding fraud and quality checks into TV audience currency.