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Apple ATT shifted 0.07% of apps to paid downloads, four-year study finds
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Apple ATT shifted 0.07% of apps to paid downloads, four-year study finds
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PPC Land
Apple ATT shifted 0.07% of apps to paid downloads, four-year study finds
Developers held on to ad revenue instead: linked-data disclosures among surviving apps rose from 10.4% to 24.1% by 2025. What do privacy rules actually change?
New post by Search Engine Journal 🔥
Google’s Ex-AI Chief Jeff Dean Explains How To Improve Context Engineering via @sejournal, @martinibuster
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Google’s Ex-AI Chief Jeff Dean Explains How To Improve Context Engineering via @sejournal, @martinibuster
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Search Engine Journal
Google’s Ex-AI Chief Jeff Dean Explains How To Improve Context Engineering
Google's former Chief Scientist Jeff Dean says choosing the right AI model is becoming less important and explains what matters more.
New post by PPC Land 🔥
Aman stays silent as Amanvari police video gains 567,000 views
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Aman stays silent as Amanvari police video gains 567,000 views
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PPC Land
Aman stays silent as Amanvari police video gains 567,000 views
Reviewer paid over $5,000 a night and was turned away at the gate by security. Creator channels now carry brand exposure that media budgets cannot buy back.
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Grindr ad revenue gains 44% to $25m as direct deals stay hard to win
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Grindr ad revenue gains 44% to $25m as direct deals stay hard to win
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PPC Land
Grindr ad revenue gains 44% to $25m as direct deals stay hard to win
Ads supplied 18% of second-quarter revenue and $48m in the first half, but management guides that share back near 15% in 2027. Does the dollar base still grow?
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Yelp halts share buybacks to pay down $100 million credit facility
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Yelp halts share buybacks to pay down $100 million credit facility
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PPC Land
Yelp halts share buybacks to pay down $100 million credit facility
Restaurant and retail ad revenue fell 10% to $102 million while other revenue nearly doubled to $33 million. Repurchases resume in 2027, with $339 million left.
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Ziff Davis writes off $54.8m on health media as ad revenue drops 6%
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Ziff Davis writes off $54.8m on health media as ad revenue drops 6%
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PPC Land
Ziff Davis writes off $54.8m on health media as ad revenue drops 6%
Gaming advertiser retention fell to 81.6% from 93.7%, and revenue per technology advertiser dropped 11% to $113,267. Buyers face a thinner premium supply pool.
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ChatGPT advertisers face 10 days to opt out of automatic advanced matching
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ChatGPT advertisers face 10 days to opt out of automatic advanced matching
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PPC Land
ChatGPT advertisers face 10 days to opt out of automatic advanced matching
Conversion-optimised CPC reaches product feed campaigns, plus URL macros and Triple Whale and Hightouch hooks. Brazil and Mexico follow; a carousel is in test.
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Google Business Profile in Gemini now works for multi-location accounts
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Google Business Profile in Gemini now works for multi-location accounts
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PPC Land
Google Business Profile in Gemini now works for multi-location accounts
Workspace accounts remain unsupported, leaving agencies on personal Gmail logins. Every Gemini edit runs through official APIs and still needs owner sign-off.
New post by Search Engine Journal 🔥
Gen Z Now Treats Claude And OpenAI Like Consumer Brands, But Trust Is Still An Issue via @sejournal, @gregjarboe
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Gen Z Now Treats Claude And OpenAI Like Consumer Brands, But Trust Is Still An Issue via @sejournal, @gregjarboe
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Search Engine Journal
Gen Z Now Treats Claude And OpenAI Like Consumer Brands, But Trust Is Still An Issue
Claude and OpenAI doubled Gen Z consideration scores in Q2, yet only 28% of Americans trust AI assistants for answers, and that gap should reshape GEO plans.
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Mediaset faces 30-day deadline after Italy bans Mentana deepfakes
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Mediaset faces 30-day deadline after Italy bans Mentana deepfakes
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PPC Land
Mediaset faces 30-day deadline after Italy bans Mentana deepfakes
Garante found on-screen disclaimers too weak for inattentive viewers, citing GDPR articles 5 and 25. No fine followed. Does satire still shield synthetic media?
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AI Search Only Feels New If Your SEO Was Shallow via @sejournal, @slobodanmanic
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AI Search Only Feels New If Your SEO Was Shallow via @sejournal, @slobodanmanic
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Search Engine Journal
AI Search Only Feels New If Your SEO Was Shallow
Two different races, almost the same training. Why arguing over GEO, AEO, or SEO is easier than admitting you skipped the fundamentals.
New post by Search Engine Land 🔥
Google Ads adds dedicated reporting for new customer acquisition
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Google Ads adds dedicated reporting for new customer acquisition
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Search Engine Land
Google Ads adds dedicated reporting for new customer acquisition
Google now lets advertisers measure new customer acquisition without affecting bidding, replacing a reporting workaround.
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YouTube tests image ads during horizontal mobile playback
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YouTube tests image ads during horizontal mobile playback
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Search Engine Land
YouTube tests image ads during horizontal mobile playback
YouTube is overlaying static image ads during landscape mobile videos, potentially giving advertisers a new placement.
New post by PPC Land 🔥
Meta faces $567 million abatement order over teen harm in New Mexico
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Meta faces $567 million abatement order over teen harm in New Mexico
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PPC Land
Meta faces $567 million abatement order over teen harm in New Mexico
Under-18 accounts get a 90-hour monthly ceiling across Facebook and Instagram, plus notification blackouts. Judge Biedscheid refused every algorithm remedy.
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Prebid.js gains DevTools MCP module letting AI agents read live auctions
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Prebid.js gains DevTools MCP module letting AI agents read live auctions
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PPC Land
Prebid.js gains DevTools MCP module letting AI agents read live auctions
Merged after 19 commits and 109 passing checks, the module lets publishers query header bidding state from Chrome. Still experimental, still behind a flag.
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IAS blocks 800 Papyrus domains faking $1 million a month in ad traffic
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IAS blocks 800 Papyrus domains faking $1 million a month in ad traffic
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PPC Land
IAS blocks 800 Papyrus domains faking $1 million a month in ad traffic
Novel-reading apps hid browser windows that clicked and scrolled on their own, lifting eCPM roughly 4x and attention scores 13%. Optimization data now suspect.
New post by Jon Loomer Digital 🔥
Meta Tests Sequenced Events and Preferred Lead Answers for Lead Quality
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Meta Tests Sequenced Events and Preferred Lead Answers for Lead Quality
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Jon Loomer Digital
Meta Tests Sequenced Events and Preferred Lead Answers for Lead Quality
Meta is testing Sequenced Events and Preferred Lead Answers to help advertisers improve lead quality from instant forms.