YouTube announced Partner Program changes taking effect in 2027. Existing partners face new Shorts earnings rules, activity checks, and a deadline for terms.

AI search visibility isn't a separate tooling problem. It's the same measurement blind spot CMOs already fund. Reframe GEO budget requests to win approval.

Anthropic will embed invisible watermarks in Claude text and sign generated files. Detection tools are still unpublished, and marks can appear on edited human writing.

Organic sessions are down and clients want answers. Here are the four AI search visibility metrics to report instead, and how to track each one.

We've spent 20 years measuring what happens after a query is made. AI exposes why that's no longer enough.

New data finds no difference in how OpenAI's in-house search index served licensed and unlicensed sites, and shows where ChatGPT's snippets come from.

Struggling to use AI in local SEO without wasted spend or unreliable output? Learn five safe workflows that automate execution while keeping strategy in human hands.

Store manager ranked sellers monthly and had the top performer strike the bottom one, the complaint says. Filed July 9 in Connecticut, return date August 18.

Purchase intent reaches 43% and advocacy 41% among the 889 creator followers polled in June, while 71% of marketers still name ROI proof as their top hurdle.

Backyard Ventures booked $16.1 million of 2025 revenue at a 12% EBITDA margin, and creators reach 230 million monthly YouTube views. What changes for buyers?

Huddle subscribers migrate after the 2026-2027 season, with free access from October. A 38 million monthly sports audience now meets a paid tier and fewer ads.

Deterministic agents alone hold execution rights over 250,000 monthly campaigns run for 150 agencies. Deloitte counts one in five firms ready to govern AI.

Iran runs 81.4% bots at home while retail absorbs 13% of automated requests, a split that now decides which crawlers reach product pages and which get shut out.

Pilot covers only AdRoll and AdRoll ABM accounts, six months after OpenAI opened a channel that counted 7,378 advertisers in July. Where does the channel fit?

Merchant count fell from about 35,000 to 28,000 and coupons from 90,000 to 50,000, trackers say. PayPal now heads into full discovery on code it once defended.

Marks travel with copied text and cover AWS, Google Cloud and Microsoft Foundry output. Detection tooling has not shipped, and older models remain unmarked.

Anthropic says detection tools and documentation are coming, while warning that watermarks can't confirm authorship or rule out AI use.

Join us on August 19th for the latest SMX Now where Reva Minkoff will break down Google's August 17 Smart Bidding changes

Shorts applicants will need 20 million qualified views in 90 days, up from 10 million. Existing partners keep earning, but unsigned terms stop payouts in 2027.

Ads keep running on Shorts, music and search for Lite viewers, and the tier jumps from 63 markets to 120. Creators face a Jan. 31, 2027 terms deadline to sign.