Google Ads is expanding asset optimization for Performance Max video ads. Using generative AI, Google Ads can now create missing aspect ratios from existing video ads. So if an advertiser hasn’t created every format for their video, Google Ads will automatically…

Google is now testing a feature that shows users when an ad was created using AI. This appears with the “About this advertiser” and “Why you’re seeing this ad” sections, accessible by clicking the three dots on an ad shown on the search results page. Arpan…

Google's John Mueller explained why ranking updates are preceded by ranking fluctuations and why they don't announce them sooner.

Google's John Mueller explains why spam updates are still necessary despite automated systems that are constantly working in the background.

Four ways to surface AI Mode and AI Overview queries hiding in Search Console, from a custom regex to a free classifier that labels 100,000 queries per run.

We asked three creatives to design campaigns for local businesses in Google Flow, an AI creative studio. Here’s what they made.

Tony Uphoff's viral LinkedIn post blames AI for a 50% reach drop, but the real lesson is structural disruption, not decline. Here's the fix.

Three months after Google Marketing Live, Google Ads is laying the groundwork for better B2B lead gen. Here’s what to act on now.

InMotion Hosting launches a tiered Agency Partner Program with recurring commissions, hosting discounts, lead referrals, free migrations, and agency support.

ChatGPT advertising is live: blunt targeting, opaque pricing, thin measurement. Here's what our testing found about formats and cost before you spend a dollar.

Our must-attend event for PPC and Paid Social professionals returns to San Diego on 15 and 16 September 2026.

TripleLift is a supply-side platform that rebuilds ad creative to fit each publisher's page, selling native, display, video and CTV formats programmatically.

A SaaS brand vanished from AI recommendations for SMBs, not from weak authority but from missing evidence, revealing what decision coverage actually measures.

OpenX is an independent supply-side platform auctioning publisher ad inventory to programmatic buyers. Its origins, mechanics, scale claims and open disputes.

PubMatic is an independent sell-side platform that auctions publisher ad space to automated buyers. Listed on Nasdaq as PUBM, the company has run since 2006.

Word of mouth is unpaid consumer-to-consumer recommendation, the channel that buyers trust most and marketers measure least, now reshaped by AI answer engines.

Sovrn is a Boulder publisher technology company running an ad exchange, header bidding software and an affiliate commerce network for independent websites.

Invite Media was the demand-side platform Google bought for $81 million in 2010 and rebuilt into DoubleClick Bid Manager, now DV360. How it worked, and why.

Search advertisers get term matching, text customization and URL expansion, plus a 20 brand list cap per campaign. Will Bing follow Google's forced migration?

Daily viewing fell to 3 hours 33 minutes, three below June, while streaming held flat at 10.7% for a third consecutive month. Where does the next point go?