Our must-attend event for PPC and Paid Social professionals returns to San Diego on 15 and 16 September 2026.

TripleLift is a supply-side platform that rebuilds ad creative to fit each publisher's page, selling native, display, video and CTV formats programmatically.

A SaaS brand vanished from AI recommendations for SMBs, not from weak authority but from missing evidence, revealing what decision coverage actually measures.

OpenX is an independent supply-side platform auctioning publisher ad inventory to programmatic buyers. Its origins, mechanics, scale claims and open disputes.

PubMatic is an independent sell-side platform that auctions publisher ad space to automated buyers. Listed on Nasdaq as PUBM, the company has run since 2006.

Word of mouth is unpaid consumer-to-consumer recommendation, the channel that buyers trust most and marketers measure least, now reshaped by AI answer engines.

Sovrn is a Boulder publisher technology company running an ad exchange, header bidding software and an affiliate commerce network for independent websites.

Invite Media was the demand-side platform Google bought for $81 million in 2010 and rebuilt into DoubleClick Bid Manager, now DV360. How it worked, and why.

Search advertisers get term matching, text customization and URL expansion, plus a 20 brand list cap per campaign. Will Bing follow Google's forced migration?

Daily viewing fell to 3 hours 33 minutes, three below June, while streaming held flat at 10.7% for a third consecutive month. Where does the next point go?

Broadcast hit 19.8% of US TV, its first June gain since 2021, while cable fell to 19.5%. Streaming slipped to 48.5% just as Nielsen rewrites its methodology.

Advertisers in Europe will gain access to a new high-intent channel as OpenAI significantly expands its global advertising footprint.

Microsoft Advertising is rolling out AI Max globally, bringing expanded Search matching, text customization, URL expansion and new advertiser controls to Search campaigns.

Homework scores rose 18% and completion time fell from 64 to 45 minutes across 26,811 Chinese pupils. What happens when output stops signalling capability?

Comment window runs 30 days from Federal Register publication after a 2-0 vote. Seven scenarios mark where retailer data crosses into unfair pricing claims.

Five prompt patterns cover scroll depth, negative signals and trend shifts across sessions and regions, still bound by Clarity's daily export request limits.

Ads Manager surfaces VTA (1d) as a standalone column, excluded from CPA, bidding and billing. Availability stays account-gated, and clicks still take credit.

Realize will power programmatic display on NBCNews.com and TODAY.com, two properties tied to Taboola by native ads since 2014. What changes for open web buyers?

New Promptwatch data shows a sharp drop in Reddit's ChatGPT Search citations this month. The commonly cited explanation doesn't fully establish what caused it.