Microsoft Advertising will remove Max CPC from new non-portfolio campaigns starting Oct. 1, shifting advertisers toward automated bidding controls and performance targets.

AI answers are settling phrases, not ranking them. The space of real opportunities was never as large as the space of phrasings.

Connect your CRM to Google Ads, define qualified leads, and optimize campaigns around the leads that actually drive business value.

Meta AI can now analyze Meta Ads performance, recommend campaign optimizations and automate reporting for advertisers.

Google Ads is testing a new Enhanced Matching option for Customer Match. Based on the screenshot shared by Joey Bidner on LinkedIn, this test can expand matches using connected user lists. He shared a screenshot on LinkedIn and wrote: “anybody else using…

Google Ads is now showing sitelink suggestions to account owners. Previously, this wasn’t available; account owners had to add sitelinks manually rather than having them suggested. Arpan Banerjee spotted this and shared it on X. He wrote: “Google Ads is now…

Sixteen terms sorted into four groups of four. Saturday's grid runs on platform vocabulary, and the hardest group is not the one you reach for first.

Agentic ad protocols AAMP and AdCP overlap on 13 functions, IAB Tech Lab says, while just 6% of marketers act on in-platform AI advice, StackAdapt has found.

Peer-reviewed testing put stage detection at 53.18%, and the filing counts 91 live Meta ads carrying that promise. Health-category buyers now face a jury test.

Google is testing a highlighted background for its sponsored results and the section beneath them on mobile. I spotted this while searching on Google the results appeared under the “Sponsored Results” heading, and once that section ended, the entire block…

Optimize your marketing strategy by learning the limitations of AI search metrics and how to utilize your data effectively.

The update took 2.5 days to roll out and is now complete.

AI Overviews can now build interactive tools inside Search. Google’s testing shows generated interfaces often beat top results in head-to-head comparisons.

Performance Max often reports your best return because it is quietly buying your own brand. Here is the audit that sizes the leak, and the levers that plug it.

Watermarks you can't verify, filters you can't audit, and the bet your content strategy is quietly making.

What is a SWOT analysis? With this guide, learn how to do a SWOT analysis with a real small business example and an editable, free SWOT analysis template.

One year of AI Mode data shows people asking questions, not typing fragments. Why the lead-first paragraph now beats the narrative arc.

Maximize results carries no CPA, CPC or ROAS guarantee and is preselected for eligible ad groups. Manual: Max bid remains the only route to a hard bid ceiling.

Media buyers can exclude iOS App, Android App or Web from delivery, a lever absent since February 9. Mobile web still counts as Mobile in Insights. What breaks?