A Connecticut streamer accuses Twitch and Amazon of training the Nova Reel video model on two years of creator work without consent, disclosure or payment.

Sixteen terms, four groups of four. Two of these groups pull hard at each other, and the sort that looks obvious is the one that costs a mistake.

Cached prompts account for more than 85% of agentic token spend, a cost line agencies now resell to clients. Agent usage grew 14x since February. Who pays it?

Google has rolled out several updates to its tagging tools, aimed at making it easier for advertisers to measure website performance and cutting down on the technical setup involved. Ginny Marvin, Google Ads Liaison, posted about this on X. She wrote: “What…

Google explains whether some industries can get away with just focusing on traditional search without worrying about GEO.

SEO has evolved. You're optimizing for presence, accuracy, efficiency, and quality. So your audit needs to evolve in line with people and bots.

Here are 15 years of discontinued features from 15 years of Facebook ads. Read my post with a full trip through memory lane at jonloomer.com/15.

Find out the averages in your industry for key display and video advertisings metrics, including viewability and video completion rates.

Why transaction data alone isn't enough for performance marketing, and how persistent customer profiles change the equation.

Spotify pulled 75M spammy tracks and LinkedIn tightened detection as AI slop backlash grows. How can SEOs use AI without becoming its tool?

Google Ads adds new Search and AI Max experimentation tools for testing budgets, ROI targets, brand controls, location settings, and campaign changes.

Google has been sending emails to Merchant Center advertisers about a change coming to product image requirements. Starting January 31, 2027, Google will disapprove any product images smaller than 500×500 pixels. Adriaan Dekker posted this on LinkedIn and…

Owners can run national and local campaigns from inside the VXT content system, no new hardware. Smartify covers 40-plus US markets. Screen counts undisclosed.

Empirank checked 182 recommended businesses and logged 24 incorrect claims. Another 479 stayed unconfirmed. Can visibility monitoring still ignore the facts?

Pew found AI authorship signs on 10% of sampled webpages and 35% of pages carrying a post-ChatGPT publication date.

Offsite advertising places ads on third-party inventory using a retailer's own shopper data, extending commerce media beyond properties the retailer controls.

Onsite is retail media sold on a retailer's own website and app, covering sponsored product listings, display and video served inside the live shopping session.

Endemic describes an advertiser whose products are already sold or used inside the media environment carrying the ad, the demand base that built retail media.

In-store retail media is advertising sold inside physical shops using retailer data. How screens, audio and smart carts get traded, measured and contested.