Bingbot is Microsoft's web crawler for Bing, Copilot, Yahoo and DuckDuckGo: user agent strings, crawl-delay support, IP verification, and where it is disputed.

Google AdsBot is the crawler that fetches ad landing pages: how it works, why it ignores robots.txt wildcards, its crawl schedule, and the load it creates.

ClaudeBot is Anthropic's web crawler collecting public content that may train Claude models, controlled through robots.txt and separate from two other bots.

Meta-ExternalAgent is Meta's web crawler for training foundation models and indexing pages. The user agent, robots.txt token, crawl share and open disputes.

Manual actions are penalties Google applies after human review of a site, suppressing or removing pages from search results until the violation has been fixed.

Digital Markets Act: the EU regulation that imposes ex ante obligations on designated gatekeeper platforms, reshaping search, app stores and ad data access.

EEA, the European Economic Area, extends EU single market law to 30 states. How ad platforms detect it, which rules follow it, and where the shorthand breaks.

Status dashboard logged the fault at 21:19 UTC on August 20, then ran 160 hours without an update. Engineering found the root cause, but no workaround exists.

This week’s SEO Pulse covers Google’s AI publisher dispute, spam update fallout, the GEO debate, AI citation gaps, and ChatGPT’s Reddit behavior in search.

Google took eight days to restore AdMob rewarded video on Android after an August 20 failure it logged at the lowest severity tier on its status dashboard.

Sixteen terms, sorted into four groups. Today's grid runs on the machinery under a campaign, and one group is far more ordinary than it first looks.

Second-hand discounts are savings advertised on used and refurbished goods against a reference price the seller never charged. How feeds and law handle it.

FacebookExternalHit is Meta's link preview crawler, fetching pages shared in its apps. How it works, what it reads, and why its robots.txt status is disputed.

Indian advertisers get no self-serve Ads Manager at launch; buying runs through OpenAI sales and partners. A 725 rupee daily floor appeared nine days earlier.

Six forged names crossed 795 separate networks in a month, and allowlists keyed on names cannot see them. What replaces the user agent as proof of identity now?

Completion rate is the share of video ad impressions that play to the final frame. How the number is produced, what it is worth, and why CTV broke the metric.

Nearly 60% of APAC shoppers buy through social and quick commerce, against a $184 billion retail media market. NIQ splits discovery budgets on regional lines.

Card issuers gain a ChatGPT placement in a vertical OpenAI's ad pilot has largely excluded. Credit One Bank is a named partner. Does an app beat buying ads?

Scaled benchmarking compares on-target results to the CTV average for the same audience and country. No new markets since June. Can the AI summaries hold up?

Gentoro's Campaign Management Agent runs on MCP across an owned DSP, SSP and SSAI stack. Internal operations come first. When do brands and agencies get in?