Soft reserve is a floor that changes what an auction winner pays rather than whether a bid is accepted. Its mechanics, its origins and the dispute over it.

Mohegan Sun logged 89.8% higher ROAS and 77% lower CPI by week four. Unified campaigns inherit MMP attribution windows and cannot change method after creation.

A mobile measurement partner is an independent platform that attributes app installs and in-app events to ad campaigns. How MMP attribution works and fails.

SKAdNetwork is Apple's privacy-preserving iOS install attribution API. How signed impressions, postbacks, conversion values and crowd anonymity tiers work.

Rank Math paused its controversial Support Agent after users discovered it secretly generated site credentials. Says it will return.

FTC and 22 states sued Amazon over alleged changes to its ad auctions that the agency says overcharged advertisers by more than $20 billion.

Kevin Rowe broke down the digital PR system behind 1,000+ earned citations, which data stories journalists cover, and how research wins AI Overviews spots.

Meta introduced a new Automatic Events feature that uses AI to detect and create website events. Here's how it differs from the old version.

FTC and 22 states sued Amazon on August 31 over an undisclosed soft reserve price they say added 20 billion dollars of surcharges for 1.2 million advertisers.

Sixteen terms drawn from the connected TV economy, sorted into four groups of four. Fluency in the channel helps more here than fluency in definitions.

Learn how consistent schema markup helps search engines and LLMs verify entities, build trust, and choose brands as credible AI-cited sources across search.

WordPress is scaling up security as AI gives hackers increasingly powerful tools for exploiting new vulnerabilities.

De minimis is the customs value threshold below which imported goods enter a country duty free. Its removal in the US and EU has reshaped digital ad auctions.

Extended producer responsibility makes the company placing a product on a market pay for its disposal, a rule reaching listings, feeds and print advertising.

Amazon ad surcharge is the gap between what its ad auction produces and what advertisers pay. How the soft reserve works, and why the FTC took Amazon to court.

Google Ad Manager shifts on the same date, and neither notice tells publishers whether earnings move with the count. Comparison data starts August 12, 2026.

Among 18-34s the discovery gap widens to 36%, and 38% now prefer highlights to full games. Publishers face a choice: fix the home screen or lose the audience.

Acquired as Epicenter Experience in October 2022, the unit now courts DOOH and retail media buyers. No operating figures disclosed. Can a new name win budget?

Begin-to-render is the impression counting rule requiring an ad to load and start painting before it counts. How the standard works, and where it still fails.

Learn where the platforms align, where controls and reporting differ, and how to test AI features without disrupting campaign performance.