More than a third of live translation sessions now run past five minutes, and only Android can keep them going with the screen off. When does iOS follow suit?

SynthID is Google DeepMind's imperceptible watermark for AI-generated media. How the encoder and decoder work, what it marks, and where detection breaks down.

Language targeting restricts or ranks ad delivery by the language a person is judged to read, using browser settings, account preferences and inferred signals.

Addressable reach is the share of a target audience a buyer can identify and serve. How the figure is built, why it shrinks, and where the numbers conflict.

Whip-around is a live sports programme that cuts between simultaneous games in progress, carrying viewers to key moments instead of any single match end to end.

Statistical modelling estimates advertising figures nobody observed, from data somebody did. How modelled conversions, panel projection and mix models work.

The Amazon Influencer Program pays approved creators from two separate commission tables: one for traffic they send, and one for content Amazon places itself.

Play-by-play is the sequential record of every event in a game, spoken or machine readable. How the data feed became an advertising trigger for live sport.

Premium large format is the cinema trade's label for oversized upgraded auditoriums sold at a ticket surcharge, from IMAX and Dolby Cinema to in-house brands.

Inline carousel now runs mid-response for the first time, plus a second unit at the foot of the page. Advertisers still cannot segment the surface in reporting.

Narrow, balanced and broad tiers survive at 2.5%, 5% and 10% for video buyers. Seed lists start above 100 matched people, and two Google pages now disagree.

Search engine marketing is the purchase of placement on search results pages through keyword auctions, priced per click and resolved by Ad Rank at query time.

Content marketing distributes content useful enough to be sought out rather than sales material. How the discipline works, and what AI search has done to it.

Social media marketing is brand activity on social platforms, paid and unpaid. How the auction works, where the creator layer sits, and why measurement fails.

AI marketing is marketing where a model, not a person, makes the decision. How the prediction, generation and agent layers work, and where each one still fails.

Rank trackers needed 500 to 1,000 requests to resolve a single five-page ranking. Google has not documented the goto parameter or said whether it is permanent.

Nine item categories now carry fixed cushion, crate and label duties, split at a 10 kg line. One unresolved drafting note survived into the published table.

Seventeen funnel predictions replaced one hand-tuned formula, giving search teams a personalised weighting. Whether 0.36% survives beyond one platform is open.

GMV, gross merchandise value, is the total value of goods sold through a platform before fees and returns. How it is calculated, used in ads, and disputed.

Reinforcement learning is machine learning by trial and error against a reward signal. How it sets advertising bids, trains chatbots, and where rewards fail.