BVOD is broadcaster video on demand, the streaming services run by television broadcasters. How the inventory is traded, how it is counted, and where it fails.

Incremental reach is the audience a channel adds that no other channel in the plan already reached. How the figure is calculated, and why it keeps shifting.

Sixteen terms, four groups of four. This grid leans on the vocabulary media buying imported from other trades, and one group is quieter than it looks.

Bots and AI agents now pass half of all web requests. Agencies report retargeting pools filling with non-humans and CPMs up 20%, while some brands want more.

Sellers need an existing Business Price on each SKU and a 10% minimum discount, rising to 15% at Black Friday. Free event promotion expires December 31, 2026.

Two £13m instalments fall due in December 2026 and March 2027, covering 12,000 claimants. No liability admitted and no court finding on pre-2020 practices.

Google Ads has introduced a new AI-powered dashboard feature that lets advertisers simply describe the dashboard they want like account summaries or conversion trend analysis and have Google's AI build it. The feature is currently in beta

Google is now serving regular Search campaigns with Exact and Phrase match keywords in AI Mode — but only for queries with explicit, direct user intent, according to Google's Ginny Marvin.

Six months into ChatGPT Ads, CPCs range from $3 to $22 across advertisers, but OpenAI still hasn't published benchmarks to explain the gap.

Google is testing larger sitelink font sizes on mobile within Google Ads, making sitelinks noticeably more prominent while the website name stays the same size.

Common Crawl analyzed 584,107 llms.txt files and found most came from templates, many had no links, and some carried crawler rules the format can't enforce.

Attribution reports look precise, but much of that data is modeled, not measured, and confusing the two can quietly misallocate marketing budget.

InMotion Cloud launches a fixed-price Managed Private Cloud on bare metal, with predictable monthly rates, fixed egress, and U.S.-based engineering support.

John Mueller says Google's systems may still judge a site by its old low-value programmatic pages, and that showing value again takes time and effort.

A UK news site's trending-query visibility collapsed after moving from .co.uk to .com, and the new domain didn't pick up what the old one lost.

Learn how to approach Meta advertising control for age, gender, audiences, targeting, placements, and value rules.

Google rolled out redesigned Search results in the EEA, reworking aggregator units and adding supplier units for hotel, flight, transport, and product queries.

Google Ads brings Local Customer Optimization to Performance Max and easier Store Sales measurement to help retailers drive and measure in-store purchases.

Explore the significance of AI visibility for local businesses. Learn what makes some businesses stand out in AI searches.

Learn how AI citation sources influence your brand's visibility in LLM outputs and what factors contribute to this dynamic.