Amazon DSP buyers can now place ads inside ChatGPT through a US pilot, as the IAB lifts its 2026 US ad forecast to 12.3% and AI tools now direct 12% of spend.

Enhanced conversions: a Google Ads feature that supplements conversion tags with hashed first-party customer data to attribute more sales when cookies fail.

Data Manager is Google's centralized tool for connecting first-party data to its advertising products, replacing scattered, code-heavy integrations with a single point of control for audiences, conversions, and measurement signals.

Learn which AI search signals connect bot attention to human demand, and how to use performance data to guide SEO content and budget decisions with confidence.

Amazon is opening a new route for its advertisers to reach people inside ChatGPT, putting its advertising business closer to the conversations where users decide what to buy. The pilot launched on September 10 for select U.S. advertisers, with Delta Vacations…

New advertising controls focus on people ready to visit a business. The accompanying sales measurement update still comes with substantial eligibility requirements.

Google Merchant Center now lets account owners add videos directly to their products. This is meant to help improve conversions on product pages, since video tends to perform better than static photos alone and now it’s native to the product feed itself,…

AI Overviews reduced search referrals to Wikipedia by about 5%, according to a University of Washington paper. Google disputes the referral metric.

Use nested phrases and timely publishing to reach new Google searches and the longer queries AI systems generate, drawing on an old press release tactic.

Find out which Google attribution model is right for you to track how Google Ads are attributing to your bottom line.

Google's developer docs for the Web Search Service API show a partner-only path to full-web search results.

Service-area business: a Google Business Profile type for firms that travel to customers instead of serving them at an address. How it works, ranks, verifies.

Investment Advisers Act of 1940: the US law defining who can advise on securities for a fee, imposing fiduciary duty, and governing paid finfluencer endorsements.

Finfluencer: a social media creator who shares investment and money advice to an audience. How the promotion mechanics, disclosure gaps, and financial regulation now work.

Barry Schwartz and Glenn Gabe headline SEO For Paws on Sept. 23. A free live stream on the state of search, raising money for pet shelters in Ukraine.

Meridian GeoX is Google's open-source library for geographic ad experiments whose causal results calibrate the Meridian marketing mix model. Released September 2026.

ECAPI, the IAB Tech Lab's Event and Conversion API, is a shared server-to-server standard for sending marketing events from advertisers to platforms. How it works and why it exists.

Speed claim rests on a survey of 275 closed-beta customers; drug brands and agencies also get VideoAmp linear TV forecasts. What changed since June's Helix AI?

Agencies running the Montreal firm's segments in any DSP get store visit data via a conversion pixel, while geolift sits apart. What does the visit count miss?

Multiview claimed up to 97% cheaper and ads in low-latency HLS streams reach broadcasters in four AWS updates. Who sets prices when Amazon demand fills gaps?