New post by PPC Archives - Search Engine Watch 🔥
OpenAI’s Sponsored Agents turn ads into chats—and could reshape paid search
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OpenAI’s Sponsored Agents turn ads into chats—and could reshape paid search
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Search Engine Watch
OpenAI’s Sponsored Agents turn ads into chats—and could reshape paid search
The limited US pilot lets shoppers question a business-sponsored AI agent before visiting the advertiser’s website.
New post by PPC Archives - Search Engine Watch 🔥
Google introduces Business Agent in YouTube ads that answer back
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Google introduces Business Agent in YouTube ads that answer back
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Search Engine Watch
Google introduces Business Agent in YouTube ads that answer back
The U.S. beta lets shoppers ask product questions inside YouTube ads. It starts with eligible Demand Gen campaigns, a $10-a-day minimum and no Shorts placements.
New post by Search Engine Journal 🔥
Google Search Profile Badges Expose The Publisher Traffic Crisis via @sejournal, @martinibuster
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Google Search Profile Badges Expose The Publisher Traffic Crisis via @sejournal, @martinibuster
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Search Engine Journal
Google Search Profile Badges Expose The Publisher Traffic Crisis
Google published new documentation for adding a Search profile badge as Search becomes a destination for following creators and publishers.
New post by PPC Land 🔥
Google faces six-year worldwide ad tech decree instead of AdX sale
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Google faces six-year worldwide ad tech decree instead of AdX sale
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PPC Land
Google faces six-year worldwide ad tech decree instead of AdX sale
Publishers get Prebid access to AdX bids within 15 months, while DV360 escapes any curbs. Both sides must file one joint final judgment by October 2, 2026.
New post by PPC Land 🔥
OpenAI lets advertisers run ChatGPT ads from HubSpot and Shopify
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OpenAI lets advertisers run ChatGPT ads from HubSpot and Shopify
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PPC Land
OpenAI lets advertisers run ChatGPT ads from HubSpot and Shopify
Sponsored Agents put a brand's AI bot behind ChatGPT ads in a US test. Ads Manager adds 5-platform targeting and 30-day click windows. What changes for buyers?
New post by PPC Land 🔥
Snap prices SPECS AR glasses at $2,195 ahead of fall shipping
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Snap prices SPECS AR glasses at $2,195 ahead of fall shipping
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PPC Land
Snap prices SPECS AR glasses at $2,195 ahead of fall shipping
Verizon plans start at $10 a month for glasses buyers, and connected-account data stays out of ad targeting. What does the enterprise push add to the platform?
New post by PPC Land 🔥
IAB Australia: 85% of under-40s find brands through creators
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IAB Australia: 85% of under-40s find brands through creators
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PPC Land
IAB Australia: 85% of under-40s find brands through creators
Across all age groups the share is 61%, while 44% say a disclosed paid post makes them less likely to act. Can AI answers that cite reviews shift the balance?
New post by PPC Archives - Search Engine Watch 🔥
Bing tests Top Picks badges within Shopping ad results
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Bing tests Top Picks badges within Shopping ad results
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Search Engine Watch
Bing tests Top Picks badges within Shopping ad results
Bing is testing 'Top Pick' badges with larger result boxes in Shopping ads, likely based on past user click and purchase behavior for specific search terms.
New post by Search Engine Journal 🔥
3 Predictions For 2027, And Why You Won’t Be Able To Check Them via @sejournal, @DuaneForrester
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3 Predictions For 2027, And Why You Won’t Be Able To Check Them via @sejournal, @DuaneForrester
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Search Engine Journal
3 Predictions For 2027, And Why You Won’t Be Able To Check Them
Counted numbers and estimated numbers look identical in your dashboard. Only one of them can be checked.
New post by PPC Archives - Search Engine Watch 🔥
Google AI Mode now shows sponsored ads and organic products together
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Google AI Mode now shows sponsored ads and organic products together
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Search Engine Watch
Google AI Mode now shows sponsored ads and organic products together
Google AI Mode is now mixing sponsored ads with organic free listing products on mobile, a format previously spotted on desktop by Brodie Clark.
New post by Search Engine Journal 🔥
Does My Product Page Copy Still Matter If Agents Read Feeds And Schema? – Ask An SEO via @sejournal, @rollerblader
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Does My Product Page Copy Still Matter If Agents Read Feeds And Schema? – Ask An SEO via @sejournal, @rollerblader
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Search Engine Journal
Does My Product Page Copy Still Matter If Agents Read Feeds And Schema? – Ask An SEO
Product page copy builds shopper trust and fills gaps in AI feeds with sizing, compatibility, and return details that help customers decide to buy.
New post by Search Engine Journal 🔥
Reddit AI Search Picks Already-Popular Comments, Audit Finds via @sejournal, @MattGSouthern
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Reddit AI Search Picks Already-Popular Comments, Audit Finds via @sejournal, @MattGSouthern
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Search Engine Journal
Reddit AI Search Picks Already-Popular Comments, Audit Finds
An audit of Reddit AI search found formal, highly upvoted comments were selected more often, while experiential language appeared less often.
New post by PPC Archives - Search Engine Watch 🔥
Google tests URL breadcrumbs for sitelinks in sponsored ads
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Google tests URL breadcrumbs for sitelinks in sponsored ads
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Search Engine Watch
Google tests URL breadcrumbs for sitelinks in sponsored ads
Google is testing URL breadcrumbs beneath sitelinks in sponsored ads on mobile, the latest in a series of recent sitelink design changes.