Breaking: ActiveCampaign Acquires Feedback Intelligence

Source: LinkedIn post of Chinar Movsisyan, the Founder & CEO of Feedback Intelligence

ActiveCampaign has acquired Feedback Intelligence. A new exit story for the Armenian startup ecosystem and a great example of an Armenian-founded team joining a global unicorn 🦄.

Feedback Intelligence builds an enterprise workspace for AI PMs and developers to personalize LLMs based on real user signals, optimizing models through real-world usage.

ActiveCampaign is a global leader in marketing and sales automation, serving businesses worldwide with 800+ pre-built automation tools.

Congrats to Chinar Movsisyan, the Feedback Intelligence team, and the early supporters who backed the journey 🥳

#Exit #FeedbackIntelligence #ActiveCampaign

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More context on ActiveCampaign’s acquisition of Feedback Intelligence

Source: Business Wire

ActiveCampaign acquired Feedback Intelligence to strengthen Active Intelligence, its AI engine powering autonomous marketing workflows turning raw AI–user conversations into actionable signals that help AI agents learn and improve continuously.

What Feedback Intelligence adds to ActiveCampaign:
• Deep conversation analysis to understand user intent, satisfaction, friction points, and agent accuracy
• Purpose-built AI models designed specifically to evaluate and optimize AI agent performance
• A continuous improvement loop, where insights from real usage feed back into how AI agents are designed and deployed

As part of the deal:
• Chinar Movsisyan (Founder & CEO of Feedback Intelligene) joins ActiveCampaign’s Product & Technology leadership
• The Feedback Intelligence team becomes a core part of ActiveCampaign’s broader AI organization - another Unicorn 🦄 enters Armenia 🇦🇲

Really exciting news for the Armenian startup ecosystem!

#Exit #FeedbackIntelligence #ActiveCampaign

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