TikTok booms in Southeast Asia as it picks path through political minefields
SINGAPORE (Reuters) - At 19, Sandy Saputra is big on TikTok Indonesia. Within a year, he’s leapt from quiet, small-town life to star influencer status as more than 10.5 million followers lap up his toothy grin in dancing, pranking and lip-synching videos on the booming app.
Sandy’s success, becoming his family’s main breadwinner as global brands like Coca Cola or Suntory pay to have their names on his light-hearted clips, comes as TikTok mushrooms across Southeast Asia. Data trackers show it’s been downloaded hundreds of millions of times already in a region with a collective population of 630 million - half of them under 30.
https://www.reuters.com/article/us-tiktok-southeastasia/tiktok-booms-in-southeast-asia-as-it-picks-path-through-political-minefields-idUSKBN25O033
#Asia #Indonesia #TikTok #data #mining #privacy
SINGAPORE (Reuters) - At 19, Sandy Saputra is big on TikTok Indonesia. Within a year, he’s leapt from quiet, small-town life to star influencer status as more than 10.5 million followers lap up his toothy grin in dancing, pranking and lip-synching videos on the booming app.
Sandy’s success, becoming his family’s main breadwinner as global brands like Coca Cola or Suntory pay to have their names on his light-hearted clips, comes as TikTok mushrooms across Southeast Asia. Data trackers show it’s been downloaded hundreds of millions of times already in a region with a collective population of 630 million - half of them under 30.
https://www.reuters.com/article/us-tiktok-southeastasia/tiktok-booms-in-southeast-asia-as-it-picks-path-through-political-minefields-idUSKBN25O033
#Asia #Indonesia #TikTok #data #mining #privacy