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This IoT Mesh Network Watches You As You Shop - Without Cameras

We built an IoT mesh network to help understand shopper behavior, without using cameras.

Online retailers know a lot about how their customers are navigating their virtual stores. Offline retailers are not so lucky.

Together with consumer behavior experts B:Clarity and a multinational home appliance brand we built a system to help understand customer movement and behavior.

The system consists of wireless sensors that are installed in electronics stores. A few hundred sensors in each store.

πŸ’‘ There are two types of sensors:

πŸ‘‰πŸΌ
Vibration sensors. That trigger when someone is trying out a product.

πŸ‘‰πŸΌ Light sensors. Trigger when someone is standing in front of a product.

With these sensors, we can see what items are most popular, how it correlates to sales data – and how to take action to improve sales.

But without collecting any personally identifiable information.

https://www.thingsquare.com/blog/articles/iot-mesh-retail/

#iot #mesh #network #surveillance #shopping
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