MISSION STATEMENT

A mission statement is a concise explanation of the organization's reason for existence. It describes the organization's purpose and its overall intention. The mission statement supports the vision and serves to communicate purpose and direction to employees, customers, vendors and other stakeholders.

Or

A mission statement is a short statement of why an organization exists, what its overall goal is, identifying the goal of its operations: what kind of product or service it provides, its primary customers or market, and its geographical region of operation.

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VISION STATEMENT
A vision statement is an inspirational statement of an idealistic emotional future of a company or group. Vision describes the basic human emotion that a founder intends to be experienced by the people the organization interacts with, it grounds the group so it can actualize some existential impact on the world.

Or

What Is a Vision Statement? A vision statement is a document that states the current and future objectives of an organization. The vision statement is intended as a guide to help the organization make decisions that align with its philosophy and declared set of goals.


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✅ Importance of vision and mission statement in an organization

Both the vision and mission statements play an important role in the organization. Below is a look at these roles:

✓The vision and mission statements define the purpose of the organization and instill a sense of belonging and identity to the employees. This motivates them to work harder in order to achieve success.

✓The mission statement acts as a “North Star”, where it provides the direction that is to be followed by the organization while the vision statement provides the goal (or the destination) to be reached by following this direction.
The vision and mission statements help to properly align the resources of an organization towards achieving a successful future.

✓The mission statement provides the organization with a clear and effective guide for making decisions, while the vision statement ensures that all the decision made are properly aligned with what the organization hopes to achieve.

✓The vision and mission statements provide a focal point that helps to align everyone with the organization, thus ensuring that everyone is working towards a single purpose. This helps to increase efficiency and productivity in the organization.

✓The vision and mission statements are important tools of strategic planning, and thus they help to shape the strategy that will be used by an organization to achieve the desired future.

Benefits of Vision and Mission Statements

•Guide strategic planning and implementation.

•Define performance standards and expectations.

•Establish a more productive, goal-oriented corporate culture.

•Communicate its purpose and goals to outside stakeholders.

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