🎧 The Steady Rise of Podcasts
Over the past decade, #Podcasts have seen a steady rise in popularity. According to Edison Research, 64% of Americans are now familiar with the term “podcasting” and more than 4 in 10 have listened to a podcast themselves.
The format’s rise in popularity clearly coincides with a general increase in digital media consumption, specifically on mobile devices. Also, #Podcast is the only format users can consume passively.
❗️ You can start listening to some fantastic podcasts on 📻 @iXRadio.
🚀 @PerspectiveIX via Statista.
❓ How familiar are you with podcasting? I...
Over the past decade, #Podcasts have seen a steady rise in popularity. According to Edison Research, 64% of Americans are now familiar with the term “podcasting” and more than 4 in 10 have listened to a podcast themselves.
The format’s rise in popularity clearly coincides with a general increase in digital media consumption, specifically on mobile devices. Also, #Podcast is the only format users can consume passively.
❗️ You can start listening to some fantastic podcasts on 📻 @iXRadio.
🚀 @PerspectiveIX via Statista.
❓ How familiar are you with podcasting? I...
⛪️ Great Quote!
"Tweet others as you want to be tweeted"
Tweet us as you want to be tweeted!
🚀 @PerspectiveIX via Reddit/u/Localrecordsoffice.
"Tweet others as you want to be tweeted"
Tweet us as you want to be tweeted!
🚀 @PerspectiveIX via Reddit/u/Localrecordsoffice.
📉 Facebook Engagement is on a Decline
Engagement is down for brands on #Facebook in 2018, but Organic Reach remains stable.
🚀 @PerspectiveIX via SocialBakers.
💌 Weekly Pulse!
Engagement is down for brands on #Facebook in 2018, but Organic Reach remains stable.
🚀 @PerspectiveIX via SocialBakers.
💌 Weekly Pulse!
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🤣 Launch of Windows 95
Nothing is more motivational than this #MondayMotivation - featuring Bill Gates, obviously! 😂
🚀 @PerspectiveIX
💌 Weekly Pulse: prs.pctvix.co/2wj5dt3
Nothing is more motivational than this #MondayMotivation - featuring Bill Gates, obviously! 😂
🚀 @PerspectiveIX
💌 Weekly Pulse: prs.pctvix.co/2wj5dt3
🖼 Billboards Are Back!
It’s the era of internet #advertising. The era of targeting that tracks you across browsers, platforms and across the city. The era of apps that know what you want before you do.
But surprisingly, a seemingly retro ad format — outdoor advertising — is also having its heyday.
Ads on billboards, buses and at venues like baseball stadiums are expected to see record spending this year. Worldwide ad spend on so-called “out-of-home” advertising is expected to reach $38 billion this year, up 3 percent since last year and 35 percent since 2010, according to data from ad measurement company Zenith.
🚀 @PerspectiveIX via Recode.
💌 Join Pulse Weekly
It’s the era of internet #advertising. The era of targeting that tracks you across browsers, platforms and across the city. The era of apps that know what you want before you do.
But surprisingly, a seemingly retro ad format — outdoor advertising — is also having its heyday.
Ads on billboards, buses and at venues like baseball stadiums are expected to see record spending this year. Worldwide ad spend on so-called “out-of-home” advertising is expected to reach $38 billion this year, up 3 percent since last year and 35 percent since 2010, according to data from ad measurement company Zenith.
🚀 @PerspectiveIX via Recode.
💌 Join Pulse Weekly
🤔 Honesty!
#TweetOfTheDay
🚀 @PerspectiveIX via Recode.
💌 Join Pulse Weekly: prs.pctvix.co/2wj5dt3
❓ Would you use this app?
#TweetOfTheDay
🚀 @PerspectiveIX via Recode.
💌 Join Pulse Weekly: prs.pctvix.co/2wj5dt3
❓ Would you use this app?
📺 Who’s Watching the Ads on YouTube?
This week, #YouTube announced a new type of in-stream ad format, positioned as a new way for “advertisers to connect with their audience” by allowing viewers to move beyond mere click-through interactions and onto more complex transactions, like downloading an app or buying a movie ticket.
According to Verto data gathered over the past year, men and Millennials spend the most time watching ads on YouTube’s mobile app.
Men spend an average of 6 minutes per month watching ads on the app, compared to just under 4 minutes per month among women (and an average of just under 5 minutes per month for all users).
Younger #Millennials (18-24) rack up an average of 9 minutes per month watching ads on the YouTube mobile app, which is nearly double the amount of time that older Millennials (25-34) spend with ads on the YouTube app.
🚀 @PerspectiveIX via VertoAnalytics.
💌 Join Pulse Weekly
❓ Have you watched a video on YouTube during last 7 days?
This week, #YouTube announced a new type of in-stream ad format, positioned as a new way for “advertisers to connect with their audience” by allowing viewers to move beyond mere click-through interactions and onto more complex transactions, like downloading an app or buying a movie ticket.
According to Verto data gathered over the past year, men and Millennials spend the most time watching ads on YouTube’s mobile app.
Men spend an average of 6 minutes per month watching ads on the app, compared to just under 4 minutes per month among women (and an average of just under 5 minutes per month for all users).
Younger #Millennials (18-24) rack up an average of 9 minutes per month watching ads on the YouTube mobile app, which is nearly double the amount of time that older Millennials (25-34) spend with ads on the YouTube app.
🚀 @PerspectiveIX via VertoAnalytics.
💌 Join Pulse Weekly
❓ Have you watched a video on YouTube during last 7 days?
❣️ Emotions in Europe
After analysing over 6 billion #Emojis over two years on #Twitter, Brandwatch published the Emoji report. Using Unicode’s official classifications, the emojis were segmented as positive and negative. Here's how Europe feels - in Emoji!
Europe 🇪🇺
- The most positive countries are Montenegro 🇲🇪, Monaco 🇲🇨, and Gibraltar 🇬🇮
- The most negative countries are Netherlands 🇳🇱, United Kingdom 🇬🇧, and Greece 🇬🇷
- 85% of tweets from Vatican City 🇻🇦 are positive 😇
United Kingdom 🇬🇧
- The most negative city in the UK is Edinburgh
- The most positive city is Belfast
🚀 @PerspectiveIX via Brandwatch.
After analysing over 6 billion #Emojis over two years on #Twitter, Brandwatch published the Emoji report. Using Unicode’s official classifications, the emojis were segmented as positive and negative. Here's how Europe feels - in Emoji!
Europe 🇪🇺
- The most positive countries are Montenegro 🇲🇪, Monaco 🇲🇨, and Gibraltar 🇬🇮
- The most negative countries are Netherlands 🇳🇱, United Kingdom 🇬🇧, and Greece 🇬🇷
- 85% of tweets from Vatican City 🇻🇦 are positive 😇
United Kingdom 🇬🇧
- The most negative city in the UK is Edinburgh
- The most positive city is Belfast
🚀 @PerspectiveIX via Brandwatch.
😟 Phonelessness
Teens encounter a range of emotions when they do not have their cellphones, but anxiety tops the list. According to Pew Research, girls are more likely than boys to express feelings of anxiety (by a 49% to 35% margin) and loneliness
Share of teen girls who say they feel ........... when they do not have their cellphone:
😟 Anxious 49%
😔 Lonely 32%
☹️ Upset 28%
😌 Relieved 18%
😁 Happy 18%
⭕️ None of these 23%
🚀 @PerspectiveIX via Pew Research.
💌 Join Pulse Weekly
❓ How would you feel if you did NOT have your phone for over a week?
Teens encounter a range of emotions when they do not have their cellphones, but anxiety tops the list. According to Pew Research, girls are more likely than boys to express feelings of anxiety (by a 49% to 35% margin) and loneliness
Share of teen girls who say they feel ........... when they do not have their cellphone:
😟 Anxious 49%
😔 Lonely 32%
☹️ Upset 28%
😌 Relieved 18%
😁 Happy 18%
⭕️ None of these 23%
🚀 @PerspectiveIX via Pew Research.
💌 Join Pulse Weekly
❓ How would you feel if you did NOT have your phone for over a week?
📡 Pulse Weekly Newsletter
News Highlights, Insights, Stats, and Useful Apps & Tools of the Week. Plus fun.
❗️ Not for everybody. For you.
🔗 Join here: prs.pctvix.co/2wj5dt3
News Highlights, Insights, Stats, and Useful Apps & Tools of the Week. Plus fun.
❗️ Not for everybody. For you.
🔗 Join here: prs.pctvix.co/2wj5dt3
🚖 Half Uber Drivers Don't Make More $10 an Hour After Vehicle Expenses
According to a new study by Ridester, the median hourly pay with tip for #Uber drivers in the U.S. is $14.73. That figure includes tips but doesn’t account for expenses like insurance, gas and car depreciation incurred while working. Using Ridester’s low-end estimate of $5 per hour in vehicle costs, drivers would bring in $9.73 per hour and potentially much less.
That implies a driver working 40 hours per week would make an annual salary of almost $31,000 before vehicle expenses, and about $20,000 after expenses (but still before taxes). That’s below the poverty threshold for a family of three. It’s also a far cry from the $70,000 to $90,000 Uber once claimed its drivers made in major markets.
🚀 @PerspectiveIX via Recode.
According to a new study by Ridester, the median hourly pay with tip for #Uber drivers in the U.S. is $14.73. That figure includes tips but doesn’t account for expenses like insurance, gas and car depreciation incurred while working. Using Ridester’s low-end estimate of $5 per hour in vehicle costs, drivers would bring in $9.73 per hour and potentially much less.
That implies a driver working 40 hours per week would make an annual salary of almost $31,000 before vehicle expenses, and about $20,000 after expenses (but still before taxes). That’s below the poverty threshold for a family of three. It’s also a far cry from the $70,000 to $90,000 Uber once claimed its drivers made in major markets.
🚀 @PerspectiveIX via Recode.
👑 Fortnite: King of the Multiplayer Action Hill
According to Sensor Tower, in just under seven months since launching as an invite-only beta on March 15, the iOS version of #Fortnite from Epic Games has grossed a total of $300 million worldwide, with about 65% of that coming from players in the United States 🇺🇸.
To have some context, Fortnite has grossed about 32% more than Supercell’s Clash Royale launch in March 2016, and more than 200% as much as #Tencent’s smash MOBA Honor of Kings managed on China’s App Store in the same amount of time post-release.
As for the fastest game to hit $300 million on #iOS, that was Niantic’s mega-hit #PokemonGO, which achieved this feat in just 113 days.
🚀 @PerspectiveIX via SensorTower.
❓ Have you played Fortnite during last two weeks?
According to Sensor Tower, in just under seven months since launching as an invite-only beta on March 15, the iOS version of #Fortnite from Epic Games has grossed a total of $300 million worldwide, with about 65% of that coming from players in the United States 🇺🇸.
To have some context, Fortnite has grossed about 32% more than Supercell’s Clash Royale launch in March 2016, and more than 200% as much as #Tencent’s smash MOBA Honor of Kings managed on China’s App Store in the same amount of time post-release.
As for the fastest game to hit $300 million on #iOS, that was Niantic’s mega-hit #PokemonGO, which achieved this feat in just 113 days.
🚀 @PerspectiveIX via SensorTower.
❓ Have you played Fortnite during last two weeks?
😺 We Launched on Product Hunt
Today, we launched @PerspectiveIX Telegram channel on Product Hunt. Product Hunt is the biggest tech community in the world, where a successful launch can expose you to the world unlike anything else. And we’re inviting you to help us upvote the channel you're a part of.
All you will need to do is to:
- Sign up for Product Hunt (You can do this using your Gmail, Facebook or Twitter account).
- Upvote PerspectiveIX here: ProductHunt.com/posts/PerspectiveIX
Thank you so much!
Ben,
🚀 @PerspectiveIX
Today, we launched @PerspectiveIX Telegram channel on Product Hunt. Product Hunt is the biggest tech community in the world, where a successful launch can expose you to the world unlike anything else. And we’re inviting you to help us upvote the channel you're a part of.
All you will need to do is to:
- Sign up for Product Hunt (You can do this using your Gmail, Facebook or Twitter account).
- Upvote PerspectiveIX here: ProductHunt.com/posts/PerspectiveIX
Thank you so much!
Ben,
🚀 @PerspectiveIX
💸 Social & Search to Dominate the Global Advertising Market
According to a forecast from Zenith, the global #advertising market is expected to expand by 4.5% this year and then by 4.2% in both 2019 and 2020.
Driving growth will be #SocialMedia advertising, predicted to rise by 16% annually from 2017 through 2020, and search, with a forecast annual growth rate of 8% through that period.
🚀 @PerspectiveIX via MarketingCharts.
❓ Have you ever done any advertising online?
According to a forecast from Zenith, the global #advertising market is expected to expand by 4.5% this year and then by 4.2% in both 2019 and 2020.
Driving growth will be #SocialMedia advertising, predicted to rise by 16% annually from 2017 through 2020, and search, with a forecast annual growth rate of 8% through that period.
🚀 @PerspectiveIX via MarketingCharts.
❓ Have you ever done any advertising online?
🌐 The Internet's History
The #Internet's history goes back some decades by now – #Email has been around since the 1960s, file sharing since at least the 1970s, and TCP/IP was standardized in 1982. But it was the creation of the world wide web (www) in 1989 that revolutionised our history of communication. The inventor of the world wide web was the English scientist Tim Berners-Lee who created a system to share information through a network of computers. At the time he was working for the European physics laboratory CERN in the Swiss Alps.
The chart below shows the share and number of people that are using the Internet, which in these statistics refers to all those who have used the Internet in the last 3 months.
Read more on OurWorldInData and see the full-size chart here.
🚀 @PerspectiveIX
The #Internet's history goes back some decades by now – #Email has been around since the 1960s, file sharing since at least the 1970s, and TCP/IP was standardized in 1982. But it was the creation of the world wide web (www) in 1989 that revolutionised our history of communication. The inventor of the world wide web was the English scientist Tim Berners-Lee who created a system to share information through a network of computers. At the time he was working for the European physics laboratory CERN in the Swiss Alps.
The chart below shows the share and number of people that are using the Internet, which in these statistics refers to all those who have used the Internet in the last 3 months.
Read more on OurWorldInData and see the full-size chart here.
🚀 @PerspectiveIX
👀 Facebook Portal
#Facebook just unveiled Portal, a home video chat camera with auto-zoom & built-in #Amazon Alexa - for the people who still trust Facebook!
With #FacebookPortal, you can’t watch #YouTube; there’s no web browser; #WhatsApp and #Instagram are nowhere to be found; and you can’t send or receive normal Facebook messages, even if they’re video recordings. If you buy the Portal, you have to really want to video chat with other people on Facebook, and do so from one room in your home, on something other than the phone or laptop or tablet that you likely already have. (TheVerge)
With all the privacy issues surrounding Facebook, Portal seems like a stupidly brave bet from them.
🚀 @PerspectiveIX
❓ Will you purchase a Facebook Portal to place inside your home?
#Facebook just unveiled Portal, a home video chat camera with auto-zoom & built-in #Amazon Alexa - for the people who still trust Facebook!
With #FacebookPortal, you can’t watch #YouTube; there’s no web browser; #WhatsApp and #Instagram are nowhere to be found; and you can’t send or receive normal Facebook messages, even if they’re video recordings. If you buy the Portal, you have to really want to video chat with other people on Facebook, and do so from one room in your home, on something other than the phone or laptop or tablet that you likely already have. (TheVerge)
With all the privacy issues surrounding Facebook, Portal seems like a stupidly brave bet from them.
🚀 @PerspectiveIX
❓ Will you purchase a Facebook Portal to place inside your home?
📺 Social Media & TV Ecosystem
In a connected world, #TV industry could've been left behind. But it has found social media as a unique opportunity to organically reach its own audience through various platforms.
To gain a better understanding about how #SocialMedia posts generated by TV-affiliated accounts are being created and consumed, Nielsen has looked at over 142,000 pieces of content during a three week period just ahead of the fall TV season. These pieces of TV-related content generated more than 154 million engagements, likes, comments, re-posts, etc., across #Twitter, #Facebook and #Instagram.
🚀 @PerspectiveIX via Nielsen.
❓ Which platform do you prefer?
In a connected world, #TV industry could've been left behind. But it has found social media as a unique opportunity to organically reach its own audience through various platforms.
To gain a better understanding about how #SocialMedia posts generated by TV-affiliated accounts are being created and consumed, Nielsen has looked at over 142,000 pieces of content during a three week period just ahead of the fall TV season. These pieces of TV-related content generated more than 154 million engagements, likes, comments, re-posts, etc., across #Twitter, #Facebook and #Instagram.
🚀 @PerspectiveIX via Nielsen.
❓ Which platform do you prefer?
😍 Netflix is Responsible for 15% of Global Internet Traffic
According to a new report by Sandvine, the web application responsible for the world's most downstream traffic is #Netflix with 15%. #Youtube isn't too far behind with 11.4% and further back but still with a significant share, #Amazon Prime Video is responsible for 3.7%.
🚀 @PerspectiveIX via Statista.
❓ Do you a Netflix account?
According to a new report by Sandvine, the web application responsible for the world's most downstream traffic is #Netflix with 15%. #Youtube isn't too far behind with 11.4% and further back but still with a significant share, #Amazon Prime Video is responsible for 3.7%.
🚀 @PerspectiveIX via Statista.
❓ Do you a Netflix account?
