This is the time that #brands should invest in building relationships with their customers. Imagine Voltas AC sending SMS to its registered customers as below:

We hope you are doing great, we would just like to bring to your attention that using AC to maintain your room temperature above 26 can reduce your risk of COVID-19 contamination.

We pray for your safety!
Voltas

How as a Voltas customer you would have felt?

Let me know in the comments below! What else brands can do for #branding and #relationshipbuilding?

#brandbuilding #brandstrategist #brandingexpert #branding

@BigBrandTree
More about branding here!