Fitness fanatics are 35% more likely than the average to be listening to #podcasts via mobile, and it’s now 2 in 5 who do each month.
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💪 Fitness Fanatics Value On-the-Go Entertainment
#Music streaming services and #podcasts are more popular among #Fitness Fanatics. They’re over 20% more likely than average to be consuming both on mobile. This trend holds across the age groups and regions, highlighting a clear link between exercise and audio-based media.
🚀 @PerspectiveIX
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#Music streaming services and #podcasts are more popular among #Fitness Fanatics. They’re over 20% more likely than average to be consuming both on mobile. This trend holds across the age groups and regions, highlighting a clear link between exercise and audio-based media.
🚀 @PerspectiveIX
☕️ prs.pctvix.co/2M8AAOb
🗣 Top Genres of Podcasts Among Avid Fans
More than 61% of American households have a fan of #podcasts in the music genre.
- 37 million of these households identify as avid fans;
- 24 million consider themselves casual fans.
🚀 @PerspectiveIX
❓ Do you listen to podcasts?
More than 61% of American households have a fan of #podcasts in the music genre.
- 37 million of these households identify as avid fans;
- 24 million consider themselves casual fans.
🚀 @PerspectiveIX
❓ Do you listen to podcasts?
🎧 The Steady Rise of Podcasts
Over the past decade, #Podcasts have seen a steady rise in popularity. According to Edison Research, 64% of Americans are now familiar with the term “podcasting” and more than 4 in 10 have listened to a podcast themselves.
The format’s rise in popularity clearly coincides with a general increase in digital media consumption, specifically on mobile devices. Also, #Podcast is the only format users can consume passively.
❗️ You can start listening to some fantastic podcasts on 📻 @iXRadio.
🚀 @PerspectiveIX via Statista.
❓ How familiar are you with podcasting? I...
Over the past decade, #Podcasts have seen a steady rise in popularity. According to Edison Research, 64% of Americans are now familiar with the term “podcasting” and more than 4 in 10 have listened to a podcast themselves.
The format’s rise in popularity clearly coincides with a general increase in digital media consumption, specifically on mobile devices. Also, #Podcast is the only format users can consume passively.
❗️ You can start listening to some fantastic podcasts on 📻 @iXRadio.
🚀 @PerspectiveIX via Statista.
❓ How familiar are you with podcasting? I...
🎧 About 1 in 4 Consumers Say They’ve Made A Purchase After Hearing A Podcast Ad
The US population has embraced podcasts, with the majority of Americans over the age of 12 years listening to them on a weekly basis. And, per a survey by Adobe, more than half (52%) of these #podcast enthusiasts are listening to #podcasts while commuting to work or while they are working.
Among the nearly three-quarters (72%) of respondents who report having heard an ad while listening to a podcast, 1 in 3 say the ads are more engaging than on other formats and 2 in 5 say they are less intrusive. This could be due to the type of ads heard on podcasts, as the majority of ads are still host-read, which aids in maintaining continuity within the podcast.
🦅 @PerspectiveIX via MarketingCharts.
The US population has embraced podcasts, with the majority of Americans over the age of 12 years listening to them on a weekly basis. And, per a survey by Adobe, more than half (52%) of these #podcast enthusiasts are listening to #podcasts while commuting to work or while they are working.
Among the nearly three-quarters (72%) of respondents who report having heard an ad while listening to a podcast, 1 in 3 say the ads are more engaging than on other formats and 2 in 5 say they are less intrusive. This could be due to the type of ads heard on podcasts, as the majority of ads are still host-read, which aids in maintaining continuity within the podcast.
🦅 @PerspectiveIX via MarketingCharts.