1st time ever streaming accounts for over 50% of 🎶 #music industry revenues.
🚀 https://t.me/PerspectiveIX
🗞 https://t.me/iXNews
🚀 https://t.me/PerspectiveIX
🗞 https://t.me/iXNews
🎶 49% of 🇺🇸 consumers discover new music via FM/AM radio as opposed to just 27% who find new music via online #music services - unlike our channel members! 😉
🚀 @PerspectiveIX
🚀 @PerspectiveIX
📻 vs 🎧
With #music streaming services (like #Spotify & #AppleMusic) increasingly diversifying their output into a mix of music & spoken word content, today’s chart looks at how radio engagement fares in the face of this new competition.
Which one do you prefer?
👍🏻 Like them both
📻 Radio
🎧 Music Streaming
👎🏻 Neither
With #music streaming services (like #Spotify & #AppleMusic) increasingly diversifying their output into a mix of music & spoken word content, today’s chart looks at how radio engagement fares in the face of this new competition.
Which one do you prefer?
👍🏻 Like them both
📻 Radio
🎧 Music Streaming
👎🏻 Neither
🎧 #Music Streaming is on the rise as physical & digital music download decrease.
🚀 @PerspectiveIX
Enjoy our relaxation Spotify playlist 🎼 http://prs.pctvix.co/2pfPJ5p
🚀 @PerspectiveIX
Enjoy our relaxation Spotify playlist 🎼 http://prs.pctvix.co/2pfPJ5p
🎵 Music-Streaming: Who Pays Best?
In recent years, on-demand #Music Streaming has emerged as a possible solution for the industry’s pains and after years of decline, the music industry has returned to growth. But despite looking like the music industry’s lifeline, streaming services such as Spotify have often been criticized in the past for not paying artists adequately.
The following chart by Statista shows that a single stream is in fact of little value. However, there is a substantial difference between the many services competing for the listeners’ money. Whilst #Spotify is constantly keen on cutting royalties, providers like #Tidal or #AppleMusic are offering substantially higher per-stream rates for artists.
🚀 @PerspectiveIX
Relax with our favourite Spotify playlist:
🎼 http://prs.pctvix.co/2pfPJ5p
In recent years, on-demand #Music Streaming has emerged as a possible solution for the industry’s pains and after years of decline, the music industry has returned to growth. But despite looking like the music industry’s lifeline, streaming services such as Spotify have often been criticized in the past for not paying artists adequately.
The following chart by Statista shows that a single stream is in fact of little value. However, there is a substantial difference between the many services competing for the listeners’ money. Whilst #Spotify is constantly keen on cutting royalties, providers like #Tidal or #AppleMusic are offering substantially higher per-stream rates for artists.
🚀 @PerspectiveIX
Relax with our favourite Spotify playlist:
🎼 http://prs.pctvix.co/2pfPJ5p
🎵 Music Streaming Yet to Prove Premium Worth
For every #music streamer who pays, there are 3.6 who don’t, preferring a free trial or ad-supported service. Streaming may be more popular than ever, but there’s a lag in converting these listeners to paying listeners. As well as freemium tiers, account sharing has a role in this.
Diving into the users for each service, paid-for services like #AppleMusic and #Tidal see the highest levels of sharing, allowing friends and family to access them without paying for an account.
🚀 @PerspectiveIX
Listen to our kind of muisc on #Spotify:
🔥 Rock: https://prs.pctvix.co/2qJrDBx
📖 Relaxation: http://prs.pctvix.co/2pfPJ5p
Do you use a shared music account or share your account?
😑 No
😆 Yes, I share my account
😅 Yes, I use someone else's account
For every #music streamer who pays, there are 3.6 who don’t, preferring a free trial or ad-supported service. Streaming may be more popular than ever, but there’s a lag in converting these listeners to paying listeners. As well as freemium tiers, account sharing has a role in this.
Diving into the users for each service, paid-for services like #AppleMusic and #Tidal see the highest levels of sharing, allowing friends and family to access them without paying for an account.
🚀 @PerspectiveIX
Listen to our kind of muisc on #Spotify:
🔥 Rock: https://prs.pctvix.co/2qJrDBx
📖 Relaxation: http://prs.pctvix.co/2pfPJ5p
Do you use a shared music account or share your account?
😑 No
😆 Yes, I share my account
😅 Yes, I use someone else's account
💪 Fitness Fanatics Value On-the-Go Entertainment
#Music streaming services and #podcasts are more popular among #Fitness Fanatics. They’re over 20% more likely than average to be consuming both on mobile. This trend holds across the age groups and regions, highlighting a clear link between exercise and audio-based media.
🚀 @PerspectiveIX
☕️ prs.pctvix.co/2M8AAOb
#Music streaming services and #podcasts are more popular among #Fitness Fanatics. They’re over 20% more likely than average to be consuming both on mobile. This trend holds across the age groups and regions, highlighting a clear link between exercise and audio-based media.
🚀 @PerspectiveIX
☕️ prs.pctvix.co/2M8AAOb
🎧 Social Media & Music
9 out of 10 #SocialMedia users do a #Music-related activity on their social media apps.
🚀 @PerspectiveIX
📖 via Billboard: prs.pctvix.co/2nn4t1G
9 out of 10 #SocialMedia users do a #Music-related activity on their social media apps.
🚀 @PerspectiveIX
📖 via Billboard: prs.pctvix.co/2nn4t1G
🎧 Mid-Year 2018 Streaming Market Shares
- The number of #Music streaming subscribers grew by 16% in the first half of 2018 to reach 229.5 million, up from 198.6 million at the end of 2017.
- Year-on-Year the global subscriber base increased by 38%, adding 62.8 million subscribers.
- 60.8 million net new subscribers were added between H1 2016 & H1 2017.
This indicates that subscriber growth remains on the faster-growth midpoint of the S-curve.
🚀 @PerspectiveIX via MusicIndustryBlog.
- The number of #Music streaming subscribers grew by 16% in the first half of 2018 to reach 229.5 million, up from 198.6 million at the end of 2017.
- Year-on-Year the global subscriber base increased by 38%, adding 62.8 million subscribers.
- 60.8 million net new subscribers were added between H1 2016 & H1 2017.
This indicates that subscriber growth remains on the faster-growth midpoint of the S-curve.
🚀 @PerspectiveIX via MusicIndustryBlog.
🎶 Music Industry Streaming Revenues
Revenues from streaming #Music grew 28% YoY to $3.4 billion for the first half of 2018.
This broad category includes revenues from subscription services (such as paid versions of #Spotify, #AppleMusic, #Amazon, #TIDAL, and others), digital and customized radio services (like #Pandora, #SiriusXM, and other Internet radio), and ad-supported on-demand streaming services (such as #YouTube, #Vevo, and ad-supported Spotify). The overwhelming majority of the industry’s revenue growth during the period came from streaming music.
Paid subscriptions have become the biggest format for music by revenue. Year-over-year growth of 33% brought total subscription revenues to $2.5 billion. So ¾ of recording industry revenue came from streaming, and ¾ of that from paid subscriptions. Despite far few users, subscription streaming vastly out performed ad-supported revenues.
🚀 @PerspectiveIX via RIAA (PDF).
❓ Which one do you prefer?
Revenues from streaming #Music grew 28% YoY to $3.4 billion for the first half of 2018.
This broad category includes revenues from subscription services (such as paid versions of #Spotify, #AppleMusic, #Amazon, #TIDAL, and others), digital and customized radio services (like #Pandora, #SiriusXM, and other Internet radio), and ad-supported on-demand streaming services (such as #YouTube, #Vevo, and ad-supported Spotify). The overwhelming majority of the industry’s revenue growth during the period came from streaming music.
Paid subscriptions have become the biggest format for music by revenue. Year-over-year growth of 33% brought total subscription revenues to $2.5 billion. So ¾ of recording industry revenue came from streaming, and ¾ of that from paid subscriptions. Despite far few users, subscription streaming vastly out performed ad-supported revenues.
🚀 @PerspectiveIX via RIAA (PDF).
❓ Which one do you prefer?
🎧 Which Music Streaming Services?
According to Verto Analytics, so-called Music Lovers, the top 20% of all US 🇺🇸 adults (ages 18+), based on the amount of time they spend per month online with #music brands and content, love Spotify.
#Spotify has a 48% reach among Music Lovers, who engage in an average of 124 sessions per month with the brand.
#Pandora Radio (recently acquired by SiriusXM for $3.5 billion) comes in second, with a 43.5% reach. Music Lovers rack up an average of 81 sessions per month engaging with Pandora Radio.
#Apple's iTunes comes in third with a 42% reach, and an average of 35 sessions per month.
🚀 @PerspectiveIX via VertoAnalytics.
According to Verto Analytics, so-called Music Lovers, the top 20% of all US 🇺🇸 adults (ages 18+), based on the amount of time they spend per month online with #music brands and content, love Spotify.
#Spotify has a 48% reach among Music Lovers, who engage in an average of 124 sessions per month with the brand.
#Pandora Radio (recently acquired by SiriusXM for $3.5 billion) comes in second, with a 43.5% reach. Music Lovers rack up an average of 81 sessions per month engaging with Pandora Radio.
#Apple's iTunes comes in third with a 42% reach, and an average of 35 sessions per month.
🚀 @PerspectiveIX via VertoAnalytics.
🔈 Smart Assistants Usages
According to GlobalWebIndex, that functional activities are the leading use case for #Smartphone voice assistant, like asking for directions or for checking the weather.
Home assistants, on the other hand, provide a more relaxing and interactive experience. The research also revealed that home assistant users perform a greater variety of behaviors on average, with an emphasis on content and entertainment, like streaming #Music.
🚀 @PerspectiveIX via GlobalWebIndex.
❓ In the past month, have you used any Voice Assistants, such as Siri, Cortana, Alexa?
According to GlobalWebIndex, that functional activities are the leading use case for #Smartphone voice assistant, like asking for directions or for checking the weather.
Home assistants, on the other hand, provide a more relaxing and interactive experience. The research also revealed that home assistant users perform a greater variety of behaviors on average, with an emphasis on content and entertainment, like streaming #Music.
🚀 @PerspectiveIX via GlobalWebIndex.
❓ In the past month, have you used any Voice Assistants, such as Siri, Cortana, Alexa?
🎵 Streaming Dominates Music Industry Revenue
The #music industry is generating the lion share of its revenue from streaming. A recent Recording Industry Association of America report found that three quarters of all revenue in the industry comes from streaming services like #Spotify. Last year RIAA reported that only 65 percent of revenue came from streaming, pointing to how prevalent and essential streaming has become to making money in music.
Overall revenue from streaming music grew by 30 percent year-over-year, hitting a total of $7.4 billion for 2018. While the growth seems to be ramping up, the industry is rebounding from a low. This year is the first time the industry is even nearing what its total revenue was over a decade ago. The major reasons for the slump in recent years has been the digitization of music circulated on the internet.
🚀 @PerspectiveIX via Statista.
❓ Do you stream music?
The #music industry is generating the lion share of its revenue from streaming. A recent Recording Industry Association of America report found that three quarters of all revenue in the industry comes from streaming services like #Spotify. Last year RIAA reported that only 65 percent of revenue came from streaming, pointing to how prevalent and essential streaming has become to making money in music.
Overall revenue from streaming music grew by 30 percent year-over-year, hitting a total of $7.4 billion for 2018. While the growth seems to be ramping up, the industry is rebounding from a low. This year is the first time the industry is even nearing what its total revenue was over a decade ago. The major reasons for the slump in recent years has been the digitization of music circulated on the internet.
🚀 @PerspectiveIX via Statista.
❓ Do you stream music?