#Facebook and #Google dominate the Top 10 Most Used #Apps list.
#Snapchat & #Pandora are the only outsiders on the list.
🚀 https://t.me/PerspectiveIX
👻 http://prs.pctvix.co/SnapchatIX
#Snapchat & #Pandora are the only outsiders on the list.
🚀 https://t.me/PerspectiveIX
👻 http://prs.pctvix.co/SnapchatIX
🎶 Music in the Day in the Life of a Music Lover
A breakdown of Music Lovers activity based on streaming music service and screen reveals:
- On smartphones, #Google Play Music, #AppleMusic, #Pandora Radio, and #Spotify are the most popular streaming music services.
- On PCs, Spotify, Zune, #iTunes, and Pandora Radio are the most popular streaming music services.
🚀 @PerspectiveIX
📖 via VertoAnalytics: prs.pctvix.co/2OxkPk9
A breakdown of Music Lovers activity based on streaming music service and screen reveals:
- On smartphones, #Google Play Music, #AppleMusic, #Pandora Radio, and #Spotify are the most popular streaming music services.
- On PCs, Spotify, Zune, #iTunes, and Pandora Radio are the most popular streaming music services.
🚀 @PerspectiveIX
📖 via VertoAnalytics: prs.pctvix.co/2OxkPk9
🎶 Spotify vs. Apple Music
Which Streaming Music Service do Music Lovers Love?
Stickiness is how Verto measures a given app or website’s audience engagement; the higher the stickiness rating (as a percentage), the more engaging (or stickier) a streaming music service is, indicating which services Music Lovers listen to on a regular (even daily) basis.
The stickiest streaming music services among Music Lovers are, unsurprisingly, also some of the most popular among the general population.
- #Spotify (49% stickiness rating)
- #Pandora Radio (38% stickiness rating)
- TuneIn Radio (31% stickiness rating)
🚀 @PerspectiveIX via VertoAnalytics.
❓ What's your favourite music streaming service?
Which Streaming Music Service do Music Lovers Love?
Stickiness is how Verto measures a given app or website’s audience engagement; the higher the stickiness rating (as a percentage), the more engaging (or stickier) a streaming music service is, indicating which services Music Lovers listen to on a regular (even daily) basis.
The stickiest streaming music services among Music Lovers are, unsurprisingly, also some of the most popular among the general population.
- #Spotify (49% stickiness rating)
- #Pandora Radio (38% stickiness rating)
- TuneIn Radio (31% stickiness rating)
🚀 @PerspectiveIX via VertoAnalytics.
❓ What's your favourite music streaming service?
🎶 Music Industry Streaming Revenues
Revenues from streaming #Music grew 28% YoY to $3.4 billion for the first half of 2018.
This broad category includes revenues from subscription services (such as paid versions of #Spotify, #AppleMusic, #Amazon, #TIDAL, and others), digital and customized radio services (like #Pandora, #SiriusXM, and other Internet radio), and ad-supported on-demand streaming services (such as #YouTube, #Vevo, and ad-supported Spotify). The overwhelming majority of the industry’s revenue growth during the period came from streaming music.
Paid subscriptions have become the biggest format for music by revenue. Year-over-year growth of 33% brought total subscription revenues to $2.5 billion. So ¾ of recording industry revenue came from streaming, and ¾ of that from paid subscriptions. Despite far few users, subscription streaming vastly out performed ad-supported revenues.
🚀 @PerspectiveIX via RIAA (PDF).
❓ Which one do you prefer?
Revenues from streaming #Music grew 28% YoY to $3.4 billion for the first half of 2018.
This broad category includes revenues from subscription services (such as paid versions of #Spotify, #AppleMusic, #Amazon, #TIDAL, and others), digital and customized radio services (like #Pandora, #SiriusXM, and other Internet radio), and ad-supported on-demand streaming services (such as #YouTube, #Vevo, and ad-supported Spotify). The overwhelming majority of the industry’s revenue growth during the period came from streaming music.
Paid subscriptions have become the biggest format for music by revenue. Year-over-year growth of 33% brought total subscription revenues to $2.5 billion. So ¾ of recording industry revenue came from streaming, and ¾ of that from paid subscriptions. Despite far few users, subscription streaming vastly out performed ad-supported revenues.
🚀 @PerspectiveIX via RIAA (PDF).
❓ Which one do you prefer?
🎧 Which Music Streaming Services?
According to Verto Analytics, so-called Music Lovers, the top 20% of all US 🇺🇸 adults (ages 18+), based on the amount of time they spend per month online with #music brands and content, love Spotify.
#Spotify has a 48% reach among Music Lovers, who engage in an average of 124 sessions per month with the brand.
#Pandora Radio (recently acquired by SiriusXM for $3.5 billion) comes in second, with a 43.5% reach. Music Lovers rack up an average of 81 sessions per month engaging with Pandora Radio.
#Apple's iTunes comes in third with a 42% reach, and an average of 35 sessions per month.
🚀 @PerspectiveIX via VertoAnalytics.
According to Verto Analytics, so-called Music Lovers, the top 20% of all US 🇺🇸 adults (ages 18+), based on the amount of time they spend per month online with #music brands and content, love Spotify.
#Spotify has a 48% reach among Music Lovers, who engage in an average of 124 sessions per month with the brand.
#Pandora Radio (recently acquired by SiriusXM for $3.5 billion) comes in second, with a 43.5% reach. Music Lovers rack up an average of 81 sessions per month engaging with Pandora Radio.
#Apple's iTunes comes in third with a 42% reach, and an average of 35 sessions per month.
🚀 @PerspectiveIX via VertoAnalytics.
❤️ Ranking of Brand Intimacy During the Coronavirus Pandemic
#Spotify, the audio streaming app with 73 million users in North America, was ranked No. 1 in a study of #brand intimacy as apps strengthened their emotional bonds with consumers during the COVID-19 pandemic. #Pinterest and #AppleMusic came in second and third place.
🗳 Related Poll.
#Facebook #Instagram #Pandora #Snapchat #Twitter #Airbnb #Uber
🦅 @perspectiveix via Pulse.
#Spotify, the audio streaming app with 73 million users in North America, was ranked No. 1 in a study of #brand intimacy as apps strengthened their emotional bonds with consumers during the COVID-19 pandemic. #Pinterest and #AppleMusic came in second and third place.
🗳 Related Poll.
#Facebook #Instagram #Pandora #Snapchat #Twitter #Airbnb #Uber
🦅 @perspectiveix via Pulse.