Paid subscribers #Spotify and #AppleMusic.
🚀 @PerspectiveIX
Which one do you use?
❤️ for Apple Music
💚 for Spotify
🖤 for neither
🚀 @PerspectiveIX
Which one do you use?
❤️ for Apple Music
💚 for Spotify
🖤 for neither
📻 vs 🎧
With #music streaming services (like #Spotify & #AppleMusic) increasingly diversifying their output into a mix of music & spoken word content, today’s chart looks at how radio engagement fares in the face of this new competition.
Which one do you prefer?
👍🏻 Like them both
📻 Radio
🎧 Music Streaming
👎🏻 Neither
With #music streaming services (like #Spotify & #AppleMusic) increasingly diversifying their output into a mix of music & spoken word content, today’s chart looks at how radio engagement fares in the face of this new competition.
Which one do you prefer?
👍🏻 Like them both
📻 Radio
🎧 Music Streaming
👎🏻 Neither
🎵 Music-Streaming: Who Pays Best?
In recent years, on-demand #Music Streaming has emerged as a possible solution for the industry’s pains and after years of decline, the music industry has returned to growth. But despite looking like the music industry’s lifeline, streaming services such as Spotify have often been criticized in the past for not paying artists adequately.
The following chart by Statista shows that a single stream is in fact of little value. However, there is a substantial difference between the many services competing for the listeners’ money. Whilst #Spotify is constantly keen on cutting royalties, providers like #Tidal or #AppleMusic are offering substantially higher per-stream rates for artists.
🚀 @PerspectiveIX
Relax with our favourite Spotify playlist:
🎼 http://prs.pctvix.co/2pfPJ5p
In recent years, on-demand #Music Streaming has emerged as a possible solution for the industry’s pains and after years of decline, the music industry has returned to growth. But despite looking like the music industry’s lifeline, streaming services such as Spotify have often been criticized in the past for not paying artists adequately.
The following chart by Statista shows that a single stream is in fact of little value. However, there is a substantial difference between the many services competing for the listeners’ money. Whilst #Spotify is constantly keen on cutting royalties, providers like #Tidal or #AppleMusic are offering substantially higher per-stream rates for artists.
🚀 @PerspectiveIX
Relax with our favourite Spotify playlist:
🎼 http://prs.pctvix.co/2pfPJ5p
🎵 Music Streaming Yet to Prove Premium Worth
For every #music streamer who pays, there are 3.6 who don’t, preferring a free trial or ad-supported service. Streaming may be more popular than ever, but there’s a lag in converting these listeners to paying listeners. As well as freemium tiers, account sharing has a role in this.
Diving into the users for each service, paid-for services like #AppleMusic and #Tidal see the highest levels of sharing, allowing friends and family to access them without paying for an account.
🚀 @PerspectiveIX
Listen to our kind of muisc on #Spotify:
🔥 Rock: https://prs.pctvix.co/2qJrDBx
📖 Relaxation: http://prs.pctvix.co/2pfPJ5p
Do you use a shared music account or share your account?
😑 No
😆 Yes, I share my account
😅 Yes, I use someone else's account
For every #music streamer who pays, there are 3.6 who don’t, preferring a free trial or ad-supported service. Streaming may be more popular than ever, but there’s a lag in converting these listeners to paying listeners. As well as freemium tiers, account sharing has a role in this.
Diving into the users for each service, paid-for services like #AppleMusic and #Tidal see the highest levels of sharing, allowing friends and family to access them without paying for an account.
🚀 @PerspectiveIX
Listen to our kind of muisc on #Spotify:
🔥 Rock: https://prs.pctvix.co/2qJrDBx
📖 Relaxation: http://prs.pctvix.co/2pfPJ5p
Do you use a shared music account or share your account?
😑 No
😆 Yes, I share my account
😅 Yes, I use someone else's account
💸 Amazon Prime's Cost is Peanuts Compared to its Value
By comparing all the sub-products of a Prime membership to similar offerings from competitors, JP found that #Amazon is selling its premium product under value. Whilst music streaming services like #Spotify, #Tidal or #AppleMusic charge their customers around 9.99 dollars per month, Prime Music alone is estimated to be worth some 4.99 dollars per month which would equal half of the price of a Prime membership.
🚀 @PerspectiveIX
📖 Read more at prs.pctvix.co/2LwcAE9
By comparing all the sub-products of a Prime membership to similar offerings from competitors, JP found that #Amazon is selling its premium product under value. Whilst music streaming services like #Spotify, #Tidal or #AppleMusic charge their customers around 9.99 dollars per month, Prime Music alone is estimated to be worth some 4.99 dollars per month which would equal half of the price of a Prime membership.
🚀 @PerspectiveIX
📖 Read more at prs.pctvix.co/2LwcAE9
🎶 Music in the Day in the Life of a Music Lover
A breakdown of Music Lovers activity based on streaming music service and screen reveals:
- On smartphones, #Google Play Music, #AppleMusic, #Pandora Radio, and #Spotify are the most popular streaming music services.
- On PCs, Spotify, Zune, #iTunes, and Pandora Radio are the most popular streaming music services.
🚀 @PerspectiveIX
📖 via VertoAnalytics: prs.pctvix.co/2OxkPk9
A breakdown of Music Lovers activity based on streaming music service and screen reveals:
- On smartphones, #Google Play Music, #AppleMusic, #Pandora Radio, and #Spotify are the most popular streaming music services.
- On PCs, Spotify, Zune, #iTunes, and Pandora Radio are the most popular streaming music services.
🚀 @PerspectiveIX
📖 via VertoAnalytics: prs.pctvix.co/2OxkPk9
🎶 Music Industry Streaming Revenues
Revenues from streaming #Music grew 28% YoY to $3.4 billion for the first half of 2018.
This broad category includes revenues from subscription services (such as paid versions of #Spotify, #AppleMusic, #Amazon, #TIDAL, and others), digital and customized radio services (like #Pandora, #SiriusXM, and other Internet radio), and ad-supported on-demand streaming services (such as #YouTube, #Vevo, and ad-supported Spotify). The overwhelming majority of the industry’s revenue growth during the period came from streaming music.
Paid subscriptions have become the biggest format for music by revenue. Year-over-year growth of 33% brought total subscription revenues to $2.5 billion. So ¾ of recording industry revenue came from streaming, and ¾ of that from paid subscriptions. Despite far few users, subscription streaming vastly out performed ad-supported revenues.
🚀 @PerspectiveIX via RIAA (PDF).
❓ Which one do you prefer?
Revenues from streaming #Music grew 28% YoY to $3.4 billion for the first half of 2018.
This broad category includes revenues from subscription services (such as paid versions of #Spotify, #AppleMusic, #Amazon, #TIDAL, and others), digital and customized radio services (like #Pandora, #SiriusXM, and other Internet radio), and ad-supported on-demand streaming services (such as #YouTube, #Vevo, and ad-supported Spotify). The overwhelming majority of the industry’s revenue growth during the period came from streaming music.
Paid subscriptions have become the biggest format for music by revenue. Year-over-year growth of 33% brought total subscription revenues to $2.5 billion. So ¾ of recording industry revenue came from streaming, and ¾ of that from paid subscriptions. Despite far few users, subscription streaming vastly out performed ad-supported revenues.
🚀 @PerspectiveIX via RIAA (PDF).
❓ Which one do you prefer?
❤️ Ranking of Brand Intimacy During the Coronavirus Pandemic
#Spotify, the audio streaming app with 73 million users in North America, was ranked No. 1 in a study of #brand intimacy as apps strengthened their emotional bonds with consumers during the COVID-19 pandemic. #Pinterest and #AppleMusic came in second and third place.
🗳 Related Poll.
#Facebook #Instagram #Pandora #Snapchat #Twitter #Airbnb #Uber
🦅 @perspectiveix via Pulse.
#Spotify, the audio streaming app with 73 million users in North America, was ranked No. 1 in a study of #brand intimacy as apps strengthened their emotional bonds with consumers during the COVID-19 pandemic. #Pinterest and #AppleMusic came in second and third place.
🗳 Related Poll.
#Facebook #Instagram #Pandora #Snapchat #Twitter #Airbnb #Uber
🦅 @perspectiveix via Pulse.