โโ๐ U.S. users spend more than $23 million in TikTok since launch
You canโt read tech news for more than a day or two before you come across an article mentioning #TikTok, the newest massive social media network in the world. Its parent company Bytedance acquired musical.ly last year which led to TikTokโs US launch on August 2nd, 2018. Since then, American users have spent $23.1 million on coins and other virtual goods for the TikTok economy.
Since launching in the United States, the market is responsible for 24% of its in-app purchase revenue. This excludes third party app stores found in China ๐จ๐ณ.
Looking at current U.S. demographics, we see TikTok reigns supreme in its ability to attract a younger crowd. Almost 50% of its US ๐บ๐ธ active users are aged 20 or younger. #Facebook has always skewed older than the newer social apps, but what stands out most is that it shows a slight edge against #Lasso. Facebook created Lasso to be a direct competitor to TikTok, and while it's early, there's room for improvement.
#Instagram #Snapchat
๐ฆ @PerspectiveIX via Apptopia.
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You canโt read tech news for more than a day or two before you come across an article mentioning #TikTok, the newest massive social media network in the world. Its parent company Bytedance acquired musical.ly last year which led to TikTokโs US launch on August 2nd, 2018. Since then, American users have spent $23.1 million on coins and other virtual goods for the TikTok economy.
Since launching in the United States, the market is responsible for 24% of its in-app purchase revenue. This excludes third party app stores found in China ๐จ๐ณ.
Looking at current U.S. demographics, we see TikTok reigns supreme in its ability to attract a younger crowd. Almost 50% of its US ๐บ๐ธ active users are aged 20 or younger. #Facebook has always skewed older than the newer social apps, but what stands out most is that it shows a slight edge against #Lasso. Facebook created Lasso to be a direct competitor to TikTok, and while it's early, there's room for improvement.
#Instagram #Snapchat
๐ฆ @PerspectiveIX via Apptopia.
๐ค Support PerspectiveIX.
Top Apps Worldwide for October 2019 by Downloads
#WhatsApp was the most downloaded non-game app worldwide for October 2019 with close to 71 million installs. The countries with the most installs of the app during this period were India at 39% of its total downloads and Brazil at 8%.
#TikTok was the second most installed non-game app worldwide last month with more than 66 million installs. The countries with the largest number of TikTok installs were India at 41%, followed by Brazil at 7%. #Facebook, #FacebookMessenger, and #Instagram rounded out the top five most installed non-game apps worldwide for the month.
๐ฆ @PerspectiveIX via SensorTower.
๐ค Support PerspectiveIX.
#WhatsApp was the most downloaded non-game app worldwide for October 2019 with close to 71 million installs. The countries with the most installs of the app during this period were India at 39% of its total downloads and Brazil at 8%.
#TikTok was the second most installed non-game app worldwide last month with more than 66 million installs. The countries with the largest number of TikTok installs were India at 41%, followed by Brazil at 7%. #Facebook, #FacebookMessenger, and #Instagram rounded out the top five most installed non-game apps worldwide for the month.
๐ฆ @PerspectiveIX via SensorTower.
๐ค Support PerspectiveIX.
๐ The Difference in Engagement
According to Socialbakers, with similar audience sizes on #Instagram & #Facebook, the engagement is clearly different between the two Facebook-owned platforms.
๐ฆ @PerspectiveIX
๐ค Support PerspectiveIX.
According to Socialbakers, with similar audience sizes on #Instagram & #Facebook, the engagement is clearly different between the two Facebook-owned platforms.
๐ฆ @PerspectiveIX
๐ค Support PerspectiveIX.
๐ Top Apps Worldwide for December 2019 by Downloads
#WhatsApp was the most downloaded non-gaming app worldwide for December 2019 with close to 112 million installs, which represented a 30% YoY increase from December 2018. The countries with the most installs of the app during this period were India ๐ฎ๐ณ at 32% of its total downloads and Brazil ๐ง๐ท at 9%.
#TikTok #Facebook #FacebookMessenger #Instagram #Snapchat #Netflix #YouTube
๐ฆ @PerspectiveIX
๐ Read more on SensorTower.
#WhatsApp was the most downloaded non-gaming app worldwide for December 2019 with close to 112 million installs, which represented a 30% YoY increase from December 2018. The countries with the most installs of the app during this period were India ๐ฎ๐ณ at 32% of its total downloads and Brazil ๐ง๐ท at 9%.
#TikTok #Facebook #FacebookMessenger #Instagram #Snapchat #Netflix #YouTube
๐ฆ @PerspectiveIX
๐ Read more on SensorTower.
๐ How Tech Companies Impact Society
The Verge Tech Survey 2020
Americans believe that #Google, #Amazon, #Apple, #Microsoft, #Netflix, and #YouTube have an overall positive effect on society. Theyโre more likely to think that #Twitter, #Slack, #Instagram, and #Facebook have an overall negative effect.
๐ญ๐๐
๐ฆ @PerspectiveIX via the Verge.
The Verge Tech Survey 2020
Americans believe that #Google, #Amazon, #Apple, #Microsoft, #Netflix, and #YouTube have an overall positive effect on society. Theyโre more likely to think that #Twitter, #Slack, #Instagram, and #Facebook have an overall negative effect.
๐ญ๐๐
๐ฆ @PerspectiveIX via the Verge.
๐ Top Social Media Apps Worldwide for February 2020 by Downloads
#TikTok was the most downloaded social media app worldwide for February 2020 with 112.8 million installs, which represented a 96.2% YoY increase.
The countries with the most downloads of the app during this period were India ๐ฎ๐ณ at 41.3% of its total installs and Brazil ๐ง๐ท at 8.6%.
#Facebook was the second most installed #SocialMedia app worldwide last month with 57 million downloads, which represented a nearly 8% increase from February 2019.
The countries with the largest number of Facebook installs were India ๐ฎ๐ณ at 23.8%, followed by Brazil ๐ง๐ท at 9%.
#Instagram, #Likee, and #Snapchat rounded out the top five most downloaded social media apps worldwide for the month.
๐ฆ @PerspectiveIX via SensorTower.
#TikTok was the most downloaded social media app worldwide for February 2020 with 112.8 million installs, which represented a 96.2% YoY increase.
The countries with the most downloads of the app during this period were India ๐ฎ๐ณ at 41.3% of its total installs and Brazil ๐ง๐ท at 8.6%.
#Facebook was the second most installed #SocialMedia app worldwide last month with 57 million downloads, which represented a nearly 8% increase from February 2019.
The countries with the largest number of Facebook installs were India ๐ฎ๐ณ at 23.8%, followed by Brazil ๐ง๐ท at 9%.
#Instagram, #Likee, and #Snapchat rounded out the top five most downloaded social media apps worldwide for the month.
๐ฆ @PerspectiveIX via SensorTower.
๐ฑ Top Apps Worldwide for March 2020 by Downloads
#TikTok was the most downloaded non-game app worldwide for March 2020 with more than 115.2 million installs, which represented a 98.4% increase from March 2019.
The countries with the most installs of the app during this period were India ๐ฎ๐ณ at 29.5% of its total downloads and Brazil ๐ง๐ท at 9.4%.
#WhatsApp was the second most installed non-game app worldwide last month with close to 76.3 million installs, which represented a 7.7% increase from March 2019.
The countries with the largest number of #WhatsApp installs were India ๐ฎ๐ณ at 33.4%, followed by Brazil ๐ง๐ท at 8.5%. #ZOOM, #Facebook, and #FacebookMessenger rounded out the top five most installed non-game apps worldwide for the month.
๐ฆ @PerspectiveIX via SensorTower.
#TikTok was the most downloaded non-game app worldwide for March 2020 with more than 115.2 million installs, which represented a 98.4% increase from March 2019.
The countries with the most installs of the app during this period were India ๐ฎ๐ณ at 29.5% of its total downloads and Brazil ๐ง๐ท at 9.4%.
#WhatsApp was the second most installed non-game app worldwide last month with close to 76.3 million installs, which represented a 7.7% increase from March 2019.
The countries with the largest number of #WhatsApp installs were India ๐ฎ๐ณ at 33.4%, followed by Brazil ๐ง๐ท at 8.5%. #ZOOM, #Facebook, and #FacebookMessenger rounded out the top five most installed non-game apps worldwide for the month.
๐ฆ @PerspectiveIX via SensorTower.
๐ TikTok is Making a Splash with the Youth
#Instagram use among younger Americans has been increasing over the past few years, with nearly 7 in 10 (68%) Americans between the ages of 12 and 34 now reporting that they use the popular app. But, while Instagram leads in usage with this age group, the most recent Infinite Dial Report released by Edison Research and Triton Digital reveals that #TikTok is also making a splash with youth.
New to the report this year, TikTok has done well in brand awareness, with nearly two-thirds (64%) of the more than 1,500 Americans (ages 12+) surveyed saying they are aware of the social media app. That said, only 11% are using the platform. And, although this pales in comparison to the usage of more established social media platforms like #Facebook (63%), Instagram (41%) and #Snapchat (31%), TikTok adoption has grown quickly since its release in the US in late 2017.
๐ฆ @PerspectiveIX via MarketingCharts.
#Instagram use among younger Americans has been increasing over the past few years, with nearly 7 in 10 (68%) Americans between the ages of 12 and 34 now reporting that they use the popular app. But, while Instagram leads in usage with this age group, the most recent Infinite Dial Report released by Edison Research and Triton Digital reveals that #TikTok is also making a splash with youth.
New to the report this year, TikTok has done well in brand awareness, with nearly two-thirds (64%) of the more than 1,500 Americans (ages 12+) surveyed saying they are aware of the social media app. That said, only 11% are using the platform. And, although this pales in comparison to the usage of more established social media platforms like #Facebook (63%), Instagram (41%) and #Snapchat (31%), TikTok adoption has grown quickly since its release in the US in late 2017.
๐ฆ @PerspectiveIX via MarketingCharts.
โค๏ธ Ranking of Brand Intimacy During the Coronavirus Pandemic
#Spotify, the audio streaming app with 73 million users in North America, was ranked No. 1 in a study of #brand intimacy as apps strengthened their emotional bonds with consumers during the COVID-19 pandemic. #Pinterest and #AppleMusic came in second and third place.
๐ณ Related Poll.
#Facebook #Instagram #Pandora #Snapchat #Twitter #Airbnb #Uber
๐ฆ @perspectiveix via Pulse.
#Spotify, the audio streaming app with 73 million users in North America, was ranked No. 1 in a study of #brand intimacy as apps strengthened their emotional bonds with consumers during the COVID-19 pandemic. #Pinterest and #AppleMusic came in second and third place.
๐ณ Related Poll.
#Facebook #Instagram #Pandora #Snapchat #Twitter #Airbnb #Uber
๐ฆ @perspectiveix via Pulse.
๐ฑ TikTok is the 3rd Favourite Social Platform Among US Teens
When it comes to which #SocialMedia platforms resonate most with US teens, the battle between #Snapchat and #Instagram continues. But the latest report on #teens from Piper Sandler shows that a new player โ #TikTok โ has made its way onto the scene and is quickly becoming a favourite with teens.
Snapchat has remained the favourite among teens since 2016. However, Instagram, which is currently the favourite social platform for almost one-third (31%) of the 5,200 US teens surveyed.
#Facebook #Twitter
๐ฆ @perspectiveix via MarketingCharts.
๐ป add me on snapchat and also
๐บ watch the best of TikTok on Instagram!
When it comes to which #SocialMedia platforms resonate most with US teens, the battle between #Snapchat and #Instagram continues. But the latest report on #teens from Piper Sandler shows that a new player โ #TikTok โ has made its way onto the scene and is quickly becoming a favourite with teens.
Snapchat has remained the favourite among teens since 2016. However, Instagram, which is currently the favourite social platform for almost one-third (31%) of the 5,200 US teens surveyed.
#Facebook #Twitter
๐ฆ @perspectiveix via MarketingCharts.
๐ป add me on snapchat and also
๐บ watch the best of TikTok on Instagram!
Forwarded from ๐ฐ [ ix daily ]
Tech, Media, and Business News Headlines โ Day 6
๐ #France is using #AI to check whether people are wearing masks on public transport (link)
๐ #Facebook's Oversight Board, who will focus on challenging content issues, such as hate speech and harassment, announces its first 20 members out of a total of 40 (link)
๐ Comedy Central, MTV, Nickelodeon, and more Viacom channels coming to #YouTubeTV (link)
๐ #Zoom acquires #Keybase to get end-to-end encryption expertise (link)
๐ Libertyโs Virgin Media and Telefonicaโs O2 to merge in the UK in $39B deal (link)
๐ #Square Q1: revenue of $1.38B, up 44% YoY; net loss of $106M, up $68M YoY (link)
๐ #Square reports $528M in Q1 revenues from its Cash App, with $306M coming from #Bitcoin transactions, exceeding the app's fiat revenue of $222M for the first time (link)
๐ #PayPal Q1: misses estimates with revenue of $4.62B, up 13% YoY; net income of $84M, down from $667M YoY (link)
๐ #Shopify Q1: revenue of $470M, up 47% YoY; gross merchandise volume of $17.4B, up 46% YoY (link)
#๏ธโฃ #EarningsCalls
๐ฐ @iXDaily by @PerspectiveIX
๐ Weekly Newsletter.
๐ #France is using #AI to check whether people are wearing masks on public transport (link)
๐ #Facebook's Oversight Board, who will focus on challenging content issues, such as hate speech and harassment, announces its first 20 members out of a total of 40 (link)
๐ Comedy Central, MTV, Nickelodeon, and more Viacom channels coming to #YouTubeTV (link)
๐ #Zoom acquires #Keybase to get end-to-end encryption expertise (link)
๐ Libertyโs Virgin Media and Telefonicaโs O2 to merge in the UK in $39B deal (link)
๐ #Square Q1: revenue of $1.38B, up 44% YoY; net loss of $106M, up $68M YoY (link)
๐ #Square reports $528M in Q1 revenues from its Cash App, with $306M coming from #Bitcoin transactions, exceeding the app's fiat revenue of $222M for the first time (link)
๐ #PayPal Q1: misses estimates with revenue of $4.62B, up 13% YoY; net income of $84M, down from $667M YoY (link)
๐ #Shopify Q1: revenue of $470M, up 47% YoY; gross merchandise volume of $17.4B, up 46% YoY (link)
#๏ธโฃ #EarningsCalls
๐ฐ @iXDaily by @PerspectiveIX
๐ Weekly Newsletter.
๐ฑ Top Apps Worldwide for April 2020 by Downloads
#Zoom was the most downloaded non-game app worldwide for April 2020 with close to 131 million installs, a 60x growth from April 2019.
The countries with the most installs of the app during this period were India ๐ฎ๐ณ at 18.2% of its total downloads and the United States ๐บ๐ธ at 14.3%.
#TikTok was the second most installed non-game app worldwide last month with more than 107 million installs, a 2.5x increase from April 2019. The countries with the largest number of TikTok installs were India ๐ฎ๐ณ at approximately 22%, followed by the U.S. ๐บ๐ธ at 9.4%. #Facebook, #WhatsApp, and #Instagram rounded out the top five most installed non-game apps worldwide for the month.
๐ฆ @PerspectiveIX via SensorTower.
๐ Pulse: A tech, media, and business focused weekly newsletter โ every Sunday. Subscribe Now.
#Zoom was the most downloaded non-game app worldwide for April 2020 with close to 131 million installs, a 60x growth from April 2019.
The countries with the most installs of the app during this period were India ๐ฎ๐ณ at 18.2% of its total downloads and the United States ๐บ๐ธ at 14.3%.
#TikTok was the second most installed non-game app worldwide last month with more than 107 million installs, a 2.5x increase from April 2019. The countries with the largest number of TikTok installs were India ๐ฎ๐ณ at approximately 22%, followed by the U.S. ๐บ๐ธ at 9.4%. #Facebook, #WhatsApp, and #Instagram rounded out the top five most installed non-game apps worldwide for the month.
๐ฆ @PerspectiveIX via SensorTower.
๐ Pulse: A tech, media, and business focused weekly newsletter โ every Sunday. Subscribe Now.
๐ฑ Worldwide Leaders in 2020
1๏ธโฃ #TikTok 850m
2๏ธโฃ #WhatsApp 600m
3๏ธโฃ #Facebook 540m
4๏ธโฃ #Instagram 503m
5๏ธโฃ #Zoom 477m
See which apps were the top performers in their respective categories in ๐๐๐ & ๐บ๐ธ
Featured in today's issue of Pulse โ Read more (and subscribe if you want) here: https://prs.pctvix.co/3bo75qn
๐ฆ @perspectiveix
1๏ธโฃ #TikTok 850m
2๏ธโฃ #WhatsApp 600m
3๏ธโฃ #Facebook 540m
4๏ธโฃ #Instagram 503m
5๏ธโฃ #Zoom 477m
See which apps were the top performers in their respective categories in ๐๐๐ & ๐บ๐ธ
Featured in today's issue of Pulse โ Read more (and subscribe if you want) here: https://prs.pctvix.co/3bo75qn
๐ฆ @perspectiveix
โโ๐ News Use Across Social Media Platforms in 2020
As #SocialMedia companies struggle to deal with misleading information on their platforms about the #USElection, the #COVID19 pandemic and more, a large portion of Americans continue to rely on these sites for news. About half of US adults (53%) say they get news from social media โoftenโ or โsometimes,โ and this use is spread out across a number of different sites, according to a Pew Research Center survey.
Among 11 social media sites asked about as a regular source of news, #Facebook sits at the top, with about a third (36%) of Americans getting news there regularly. #YouTube comes next, with 23% of US adults regularly getting news there. #Twitter serves as a regular news source for 15% of US adults.
Other social media sites are less likely to be regular news sources. About one-in-ten Americans or fewer report regularly getting news on #Instagram (11%), #Reddit (6%), #Snapchat (4%), #LinkedIn (4%), #TikTok (3%), #WhatsApp (3%), #Tumblr (1%) and #Twitch (1%).
These lower percentages for news use are in some cases related to the fact that fewer Americans report using them at all, compared with the shares who use Facebook and YouTube.
Read more on Pew Research Center.
๐ฆ @perspectiveix
As #SocialMedia companies struggle to deal with misleading information on their platforms about the #USElection, the #COVID19 pandemic and more, a large portion of Americans continue to rely on these sites for news. About half of US adults (53%) say they get news from social media โoftenโ or โsometimes,โ and this use is spread out across a number of different sites, according to a Pew Research Center survey.
Among 11 social media sites asked about as a regular source of news, #Facebook sits at the top, with about a third (36%) of Americans getting news there regularly. #YouTube comes next, with 23% of US adults regularly getting news there. #Twitter serves as a regular news source for 15% of US adults.
Other social media sites are less likely to be regular news sources. About one-in-ten Americans or fewer report regularly getting news on #Instagram (11%), #Reddit (6%), #Snapchat (4%), #LinkedIn (4%), #TikTok (3%), #WhatsApp (3%), #Tumblr (1%) and #Twitch (1%).
These lower percentages for news use are in some cases related to the fact that fewer Americans report using them at all, compared with the shares who use Facebook and YouTube.
Read more on Pew Research Center.
๐ฆ @perspectiveix
๐ this is how it works, isn't it?
#Facebook #WhatsApp #Privacy
Credit: Moin Nazim
๐ฆ @perspectiveix
#Facebook #WhatsApp #Privacy
Credit: Moin Nazim
๐ฆ @perspectiveix
๐ฑ Top Apps Worldwide for January 2021 by Downloads
#Telegram was the most downloaded non-gaming app worldwide for January 2021 with more than 63 million installs, 3.8 times its downloads in January 2020. The countries with the largest number of Telegram installs were India ๐ฎ๐ณ at 24%, followed by Indonesia ๐ฎ๐ฉ at 10%.
#TikTok was the second most installed non-gaming app worldwide last month with close to 62 million installs. The countries with the largest number of TikTok installs were from #Douyin in China ๐จ๐ณ at 17%, followed by the United States ๐บ๐ธ at 10%. #Signal, #Facebook, and #WhatsApp rounded out the top five most installed non-gaming apps worldwide for the month.
๐ฆ @PerspectiveIX via SensorTower.
PS. I'm writing about #Clubhouse in today's newsletter: https://prs.pctvix.co/3cQBm26
#Telegram was the most downloaded non-gaming app worldwide for January 2021 with more than 63 million installs, 3.8 times its downloads in January 2020. The countries with the largest number of Telegram installs were India ๐ฎ๐ณ at 24%, followed by Indonesia ๐ฎ๐ฉ at 10%.
#TikTok was the second most installed non-gaming app worldwide last month with close to 62 million installs. The countries with the largest number of TikTok installs were from #Douyin in China ๐จ๐ณ at 17%, followed by the United States ๐บ๐ธ at 10%. #Signal, #Facebook, and #WhatsApp rounded out the top five most installed non-gaming apps worldwide for the month.
๐ฆ @PerspectiveIX via SensorTower.
PS. I'm writing about #Clubhouse in today's newsletter: https://prs.pctvix.co/3cQBm26
๐ Internet is just a fad โ Daily Mail (5th December 2000)
and then
#Email is just a fad...
#Facebook is just a fad...
#Instagram is just a fad...
#TikTok is just a fad...
Is #Clubhouse another fad?
๐ฆ source.
๐ฆ @PerspectiveIX
and then
#Email is just a fad...
#Facebook is just a fad...
#Instagram is just a fad...
#TikTok is just a fad...
Is #Clubhouse another fad?
๐ฆ source.
๐ฆ @PerspectiveIX
Social Platforms: they all look the same now
The fact that all #SocialMedia platforms are starting to look the same points at the idea of some platforms are just features unless they evolve.
For example, #Snapchat had to evolve from being a platform for โStoriesโ to a camera/AR platform, otherwise, it had no chance against #Facebook & #Instagram Stories attack.
Now, #Clubhouse has the same problem. It has turned into a feature that other platforms are just adding to their products โ yes, you can call it copying too.
๐ฆ @perspectiveix via Kaya Yurieff/The Information.
๐ https://bio.link/perspectiveix
The fact that all #SocialMedia platforms are starting to look the same points at the idea of some platforms are just features unless they evolve.
For example, #Snapchat had to evolve from being a platform for โStoriesโ to a camera/AR platform, otherwise, it had no chance against #Facebook & #Instagram Stories attack.
Now, #Clubhouse has the same problem. It has turned into a feature that other platforms are just adding to their products โ yes, you can call it copying too.
๐ฆ @perspectiveix via Kaya Yurieff/The Information.
๐ https://bio.link/perspectiveix