๐Ÿฆ… [ perspective ix ]
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The Best of New Media, Tech & Business.
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โ€‹โ€‹๐Ÿ’ƒ U.S. users spend more than $23 million in TikTok since launch

You canโ€™t read tech news for more than a day or two before you come across an article mentioning #TikTok, the newest massive social media network in the world. Its parent company Bytedance acquired musical.ly last year which led to TikTokโ€™s US launch on August 2nd, 2018. Since then, American users have spent $23.1 million on coins and other virtual goods for the TikTok economy.

Since launching in the United States, the market is responsible for 24% of its in-app purchase revenue. This excludes third party app stores found in China ๐Ÿ‡จ๐Ÿ‡ณ.

Looking at current U.S. demographics, we see TikTok reigns supreme in its ability to attract a younger crowd. Almost 50% of its US ๐Ÿ‡บ๐Ÿ‡ธ active users are aged 20 or younger. #Facebook has always skewed older than the newer social apps, but what stands out most is that it shows a slight edge against #Lasso. Facebook created Lasso to be a direct competitor to TikTok, and while it's early, there's room for improvement.

#Instagram #Snapchat

๐Ÿฆ… @PerspectiveIX via Apptopia.
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Top Apps Worldwide for October 2019 by Downloads

#WhatsApp was the most downloaded non-game app worldwide for October 2019 with close to 71 million installs. The countries with the most installs of the app during this period were India at 39% of its total downloads and Brazil at 8%.
#TikTok was the second most installed non-game app worldwide last month with more than 66 million installs. The countries with the largest number of TikTok installs were India at 41%, followed by Brazil at 7%. #Facebook, #FacebookMessenger, and #Instagram rounded out the top five most installed non-game apps worldwide for the month.

๐Ÿฆ… @PerspectiveIX via SensorTower.
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๐Ÿ“Š The Difference in Engagement

According to Socialbakers, with similar audience sizes on #Instagram & #Facebook, the engagement is clearly different between the two Facebook-owned platforms.

๐Ÿฆ… @PerspectiveIX
๐Ÿค Support PerspectiveIX.
๐Ÿ“Š Top Apps Worldwide for December 2019 by Downloads

#WhatsApp was the most downloaded non-gaming app worldwide for December 2019 with close to 112 million installs, which represented a 30% YoY increase from December 2018. The countries with the most installs of the app during this period were India ๐Ÿ‡ฎ๐Ÿ‡ณ at 32% of its total downloads and Brazil ๐Ÿ‡ง๐Ÿ‡ท at 9%.

#TikTok #Facebook #FacebookMessenger #Instagram #Snapchat #Netflix #YouTube

๐Ÿฆ… @PerspectiveIX
๐Ÿ“– Read more on SensorTower.
๐Ÿ“Š How Tech Companies Impact Society
The Verge Tech Survey 2020

Americans believe that #Google, #Amazon, #Apple, #Microsoft, #Netflix, and #YouTube have an overall positive effect on society. Theyโ€™re more likely to think that #Twitter, #Slack, #Instagram, and #Facebook have an overall negative effect.

๐•ญ๐–Š๐–“
๐Ÿฆ… @PerspectiveIX via the Verge.
๐Ÿ“Š Top Social Media Apps Worldwide for February 2020 by Downloads

#TikTok was the most downloaded social media app worldwide for February 2020 with 112.8 million installs, which represented a 96.2% YoY increase.
The countries with the most downloads of the app during this period were India ๐Ÿ‡ฎ๐Ÿ‡ณ at 41.3% of its total installs and Brazil ๐Ÿ‡ง๐Ÿ‡ท at 8.6%.

#Facebook was the second most installed #SocialMedia app worldwide last month with 57 million downloads, which represented a nearly 8% increase from February 2019.
The countries with the largest number of Facebook installs were India ๐Ÿ‡ฎ๐Ÿ‡ณ at 23.8%, followed by Brazil ๐Ÿ‡ง๐Ÿ‡ท at 9%.
#Instagram, #Likee, and #Snapchat rounded out the top five most downloaded social media apps worldwide for the month.

๐Ÿฆ… @PerspectiveIX via SensorTower.
๐Ÿ“ฑ Top Apps Worldwide for March 2020 by Downloads

#TikTok was the most downloaded non-game app worldwide for March 2020 with more than 115.2 million installs, which represented a 98.4% increase from March 2019.
The countries with the most installs of the app during this period were India ๐Ÿ‡ฎ๐Ÿ‡ณ at 29.5% of its total downloads and Brazil ๐Ÿ‡ง๐Ÿ‡ท at 9.4%.

#WhatsApp was the second most installed non-game app worldwide last month with close to 76.3 million installs, which represented a 7.7% increase from March 2019.
The countries with the largest number of #WhatsApp installs were India ๐Ÿ‡ฎ๐Ÿ‡ณ at 33.4%, followed by Brazil ๐Ÿ‡ง๐Ÿ‡ท at 8.5%. #ZOOM, #Facebook, and #FacebookMessenger rounded out the top five most installed non-game apps worldwide for the month.

๐Ÿฆ… @PerspectiveIX via SensorTower.
๐Ÿ“Š TikTok is Making a Splash with the Youth

#Instagram use among younger Americans has been increasing over the past few years, with nearly 7 in 10 (68%) Americans between the ages of 12 and 34 now reporting that they use the popular app. But, while Instagram leads in usage with this age group, the most recent Infinite Dial Report released by Edison Research and Triton Digital reveals that #TikTok is also making a splash with youth.

New to the report this year, TikTok has done well in brand awareness, with nearly two-thirds (64%) of the more than 1,500 Americans (ages 12+) surveyed saying they are aware of the social media app. That said, only 11% are using the platform. And, although this pales in comparison to the usage of more established social media platforms like #Facebook (63%), Instagram (41%) and #Snapchat (31%), TikTok adoption has grown quickly since its release in the US in late 2017.

๐Ÿฆ… @PerspectiveIX via MarketingCharts.
โค๏ธ Ranking of Brand Intimacy During the Coronavirus Pandemic

#Spotify, the audio streaming app with 73 million users in North America, was ranked No. 1 in a study of #brand intimacy as apps strengthened their emotional bonds with consumers during the COVID-19 pandemic. #Pinterest and #AppleMusic came in second and third place.

๐Ÿ—ณ Related Poll.

#Facebook #Instagram #Pandora #Snapchat #Twitter #Airbnb #Uber

๐Ÿฆ… @perspectiveix via Pulse.
๐Ÿ“ฑ TikTok is the 3rd Favourite Social Platform Among US Teens

When it comes to which #SocialMedia platforms resonate most with US teens, the battle between #Snapchat and #Instagram continues. But the latest report on #teens from Piper Sandler shows that a new player โ€“ #TikTok โ€“ has made its way onto the scene and is quickly becoming a favourite with teens.

Snapchat has remained the favourite among teens since 2016. However, Instagram, which is currently the favourite social platform for almost one-third (31%) of the 5,200 US teens surveyed.

#Facebook #Twitter

๐Ÿฆ… @perspectiveix via MarketingCharts.

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๐Ÿ“บ watch the best of TikTok on Instagram!
Forwarded from ๐Ÿ“ฐ [ ix daily ]
Tech, Media, and Business News Headlines โ€” Day 6


๐Ÿ‘‰ #France is using #AI to check whether people are wearing masks on public transport (link)


๐Ÿ‘‰ #Facebook's Oversight Board, who will focus on challenging content issues, such as hate speech and harassment, announces its first 20 members out of a total of 40 (link)


๐Ÿ‘‰ Comedy Central, MTV, Nickelodeon, and more Viacom channels coming to #YouTubeTV (link)


๐Ÿ‘‰ #Zoom acquires #Keybase to get end-to-end encryption expertise (link)


๐Ÿ‘‰ Libertyโ€™s Virgin Media and Telefonicaโ€™s O2 to merge in the UK in $39B deal (link)


๐Ÿ‘‰ #Square Q1: revenue of $1.38B, up 44% YoY; net loss of $106M, up $68M YoY (link)
๐Ÿ‘‰ #Square reports $528M in Q1 revenues from its Cash App, with $306M coming from #Bitcoin transactions, exceeding the app's fiat revenue of $222M for the first time (link)


๐Ÿ‘‰ #PayPal Q1: misses estimates with revenue of $4.62B, up 13% YoY; net income of $84M, down from $667M YoY (link)


๐Ÿ‘‰ #Shopify Q1: revenue of $470M, up 47% YoY; gross merchandise volume of $17.4B, up 46% YoY (link)


#๏ธโƒฃ #EarningsCalls

๐Ÿ“ฐ @iXDaily by @PerspectiveIX
๐Ÿ’Œ Weekly Newsletter.
๐Ÿ“ฑ Top Apps Worldwide for April 2020 by Downloads

#Zoom was the most downloaded non-game app worldwide for April 2020 with close to 131 million installs, a 60x growth from April 2019.
The countries with the most installs of the app during this period were India ๐Ÿ‡ฎ๐Ÿ‡ณ at 18.2% of its total downloads and the United States ๐Ÿ‡บ๐Ÿ‡ธ at 14.3%.

#TikTok was the second most installed non-game app worldwide last month with more than 107 million installs, a 2.5x increase from April 2019. The countries with the largest number of TikTok installs were India ๐Ÿ‡ฎ๐Ÿ‡ณ at approximately 22%, followed by the U.S. ๐Ÿ‡บ๐Ÿ‡ธ at 9.4%. #Facebook, #WhatsApp, and #Instagram rounded out the top five most installed non-game apps worldwide for the month.

๐Ÿฆ… @PerspectiveIX via SensorTower.

๐Ÿ’Œ Pulse: A tech, media, and business focused weekly newsletter โ€” every Sunday. Subscribe Now.
๐Ÿ˜‚ After WhatsApp's privacy policy update!

#Telegram #WhatsApp #Facebook

๐Ÿฆ… @perspectiveix
๐Ÿ“ฑ Worldwide Leaders in 2020

1๏ธโƒฃ #TikTok 850m
2๏ธโƒฃ #WhatsApp 600m
3๏ธโƒฃ #Facebook 540m
4๏ธโƒฃ #Instagram 503m
5๏ธโƒฃ #Zoom 477m

See which apps were the top performers in their respective categories in ๐ŸŒŽ๐ŸŒ๐ŸŒ & ๐Ÿ‡บ๐Ÿ‡ธ
Featured in today's issue of Pulse โ€” Read more (and subscribe if you want) here: https://prs.pctvix.co/3bo75qn

๐Ÿฆ… @perspectiveix
โ€‹โ€‹๐Ÿ—ž News Use Across Social Media Platforms in 2020

As #SocialMedia companies struggle to deal with misleading information on their platforms about the #USElection, the #COVID19 pandemic and more, a large portion of Americans continue to rely on these sites for news. About half of US adults (53%) say they get news from social media โ€œoftenโ€ or โ€œsometimes,โ€ and this use is spread out across a number of different sites, according to a Pew Research Center survey.

Among 11 social media sites asked about as a regular source of news, #Facebook sits at the top, with about a third (36%) of Americans getting news there regularly. #YouTube comes next, with 23% of US adults regularly getting news there. #Twitter serves as a regular news source for 15% of US adults.

Other social media sites are less likely to be regular news sources. About one-in-ten Americans or fewer report regularly getting news on #Instagram (11%), #Reddit (6%), #Snapchat (4%), #LinkedIn (4%), #TikTok (3%), #WhatsApp (3%), #Tumblr (1%) and #Twitch (1%).

These lower percentages for news use are in some cases related to the fact that fewer Americans report using them at all, compared with the shares who use Facebook and YouTube.

Read more on Pew Research Center.

๐Ÿฆ… @perspectiveix
๐Ÿ“ฑ Top Apps Worldwide for January 2021 by Downloads

#Telegram was the most downloaded non-gaming app worldwide for January 2021 with more than 63 million installs, 3.8 times its downloads in January 2020. The countries with the largest number of Telegram installs were India ๐Ÿ‡ฎ๐Ÿ‡ณ at 24%, followed by Indonesia ๐Ÿ‡ฎ๐Ÿ‡ฉ at 10%.

#TikTok was the second most installed non-gaming app worldwide last month with close to 62 million installs. The countries with the largest number of TikTok installs were from #Douyin in China ๐Ÿ‡จ๐Ÿ‡ณ at 17%, followed by the United States ๐Ÿ‡บ๐Ÿ‡ธ at 10%. #Signal, #Facebook, and #WhatsApp rounded out the top five most installed non-gaming apps worldwide for the month.

๐Ÿฆ… @PerspectiveIX via SensorTower.


PS. I'm writing about #Clubhouse in today's newsletter: https://prs.pctvix.co/3cQBm26
๐ŸŒ Internet is just a fad โ€” Daily Mail (5th December 2000)

and then
#Email is just a fad...
#Facebook is just a fad...
#Instagram is just a fad...
#TikTok is just a fad...

Is #Clubhouse another fad?
๐Ÿฆ source.

๐Ÿฆ… @PerspectiveIX
Social Platforms: they all look the same now

The fact that all #SocialMedia platforms are starting to look the same points at the idea of some platforms are just features unless they evolve.

For example, #Snapchat had to evolve from being a platform for โ€˜Storiesโ€™ to a camera/AR platform, otherwise, it had no chance against #Facebook & #Instagram Stories attack.

Now, #Clubhouse has the same problem. It has turned into a feature that other platforms are just adding to their products โ€” yes, you can call it copying too.

๐Ÿฆ… @perspectiveix via Kaya Yurieff/The Information.
๐Ÿ”— https://bio.link/perspectiveix