👥 Social Media Savvy Millennials
Activity based on social media & communications brand and screen type
On #Smartphone → #Instagram, #FacebookMessenger, #Facebook, #Snapchat, and #Twitter are the most popular services.
🕙 Peak hours at 4:00, 16:00, 20:00, and 22:00.
On #Tablet → #Tumblr, #Gmail, #LIVEJOURNAL, #Discord - Chat for Games, Snapchat, and Facebook are the most popular services.
🕘 Peak hours at 13:00, 15:00, and 21:00.
On #PC → Tumblr, Gmail, Facebook, Discord - Chat for Games, and Twitter are the most popular services.
🕘 Peak hours at 4:00, 8:00, 15:00, and 21:00.
🚀 @PerspectiveIX
📖 via VertoAnalytics: prs.pctvix.co/2u8i0gU
Activity based on social media & communications brand and screen type
On #Smartphone → #Instagram, #FacebookMessenger, #Facebook, #Snapchat, and #Twitter are the most popular services.
🕙 Peak hours at 4:00, 16:00, 20:00, and 22:00.
On #Tablet → #Tumblr, #Gmail, #LIVEJOURNAL, #Discord - Chat for Games, Snapchat, and Facebook are the most popular services.
🕘 Peak hours at 13:00, 15:00, and 21:00.
On #PC → Tumblr, Gmail, Facebook, Discord - Chat for Games, and Twitter are the most popular services.
🕘 Peak hours at 4:00, 8:00, 15:00, and 21:00.
🚀 @PerspectiveIX
📖 via VertoAnalytics: prs.pctvix.co/2u8i0gU
📱 Adults' Media Use & Attitudes
#SocialMedia users are more likely than in 2017 to have a profile or account on #WhatsApp or #Instagram and less likely to have one on Facebook.
#️⃣ #YouTube #Snapchat #Twitter #LinkedIn #Pinterest #GooglePlus (RIP) #Tumblr
🚀 @PerspectiveIX via Ofcom.
#SocialMedia users are more likely than in 2017 to have a profile or account on #WhatsApp or #Instagram and less likely to have one on Facebook.
#️⃣ #YouTube #Snapchat #Twitter #LinkedIn #Pinterest #GooglePlus (RIP) #Tumblr
🚀 @PerspectiveIX via Ofcom.
📉 Facebook losing the battle for Customer Satisfaction
Pinterest keeps its top place for another year with 80% customer satisfaction rate in 2019, with no changes from 2018.
Snapchat's customer satisfaction rate was measured for the first time (by ASCI) in 2019 at 71%, just below the #SocialMedia average at 72%.
After the #CambridgeAnalytica scandal, it comes as no surprise that #Facebook is still struggling to revive its plummeting reputation, scoring the worst out of all platforms. They were also accused of dispersing disinformation, censoring political speeches and allowing foreign interference in the US 2016 election and Brexit.
#️⃣ #Pinterest #Snapchat #Twitter #YouTube #Wikipedia #Instagram #LinkedIn #Tumblr
🦅 @PerspectiveIX
Pinterest keeps its top place for another year with 80% customer satisfaction rate in 2019, with no changes from 2018.
Snapchat's customer satisfaction rate was measured for the first time (by ASCI) in 2019 at 71%, just below the #SocialMedia average at 72%.
After the #CambridgeAnalytica scandal, it comes as no surprise that #Facebook is still struggling to revive its plummeting reputation, scoring the worst out of all platforms. They were also accused of dispersing disinformation, censoring political speeches and allowing foreign interference in the US 2016 election and Brexit.
#️⃣ #Pinterest #Snapchat #Twitter #YouTube #Wikipedia #Instagram #LinkedIn #Tumblr
🦅 @PerspectiveIX
🗞 News Use Across Social Media Platforms in 2020
As #SocialMedia companies struggle to deal with misleading information on their platforms about the #USElection, the #COVID19 pandemic and more, a large portion of Americans continue to rely on these sites for news. About half of US adults (53%) say they get news from social media “often” or “sometimes,” and this use is spread out across a number of different sites, according to a Pew Research Center survey.
Among 11 social media sites asked about as a regular source of news, #Facebook sits at the top, with about a third (36%) of Americans getting news there regularly. #YouTube comes next, with 23% of US adults regularly getting news there. #Twitter serves as a regular news source for 15% of US adults.
Other social media sites are less likely to be regular news sources. About one-in-ten Americans or fewer report regularly getting news on #Instagram (11%), #Reddit (6%), #Snapchat (4%), #LinkedIn (4%), #TikTok (3%), #WhatsApp (3%), #Tumblr (1%) and #Twitch (1%).
These lower percentages for news use are in some cases related to the fact that fewer Americans report using them at all, compared with the shares who use Facebook and YouTube.
Read more on Pew Research Center.
🦅 @perspectiveix
As #SocialMedia companies struggle to deal with misleading information on their platforms about the #USElection, the #COVID19 pandemic and more, a large portion of Americans continue to rely on these sites for news. About half of US adults (53%) say they get news from social media “often” or “sometimes,” and this use is spread out across a number of different sites, according to a Pew Research Center survey.
Among 11 social media sites asked about as a regular source of news, #Facebook sits at the top, with about a third (36%) of Americans getting news there regularly. #YouTube comes next, with 23% of US adults regularly getting news there. #Twitter serves as a regular news source for 15% of US adults.
Other social media sites are less likely to be regular news sources. About one-in-ten Americans or fewer report regularly getting news on #Instagram (11%), #Reddit (6%), #Snapchat (4%), #LinkedIn (4%), #TikTok (3%), #WhatsApp (3%), #Tumblr (1%) and #Twitch (1%).
These lower percentages for news use are in some cases related to the fact that fewer Americans report using them at all, compared with the shares who use Facebook and YouTube.
Read more on Pew Research Center.
🦅 @perspectiveix
