๐ The State of Social Media Marketing
Sprout Social 2019 Index Report
Social marketers have a good idea which #SocialMedia platforms to use in order to connect with their target audience. Aligned with consumer behaviours, 89% of marketers say they use #Facebook as part of their brandโs social strategy.
While Facebook reigns supreme, itโs worth taking a closer look at which social platforms are most popular among certain age groups. Facebook, for example, is the primary platform where members of Generation X Like or follow brands (77%), but for members of Generation Z, #Instagram takes the cake (69%).
#๏ธโฃ #Twitter #YouTube #FacebookMessenger #Linkedin #Snapchat #Pinterest #WhatsApp #Twitch #TikTok
๐ Download The Sprout Social 2019 Index Report here.
๐ @PerspectiveIX
Sprout Social 2019 Index Report
Social marketers have a good idea which #SocialMedia platforms to use in order to connect with their target audience. Aligned with consumer behaviours, 89% of marketers say they use #Facebook as part of their brandโs social strategy.
While Facebook reigns supreme, itโs worth taking a closer look at which social platforms are most popular among certain age groups. Facebook, for example, is the primary platform where members of Generation X Like or follow brands (77%), but for members of Generation Z, #Instagram takes the cake (69%).
#๏ธโฃ #Twitter #YouTube #FacebookMessenger #Linkedin #Snapchat #Pinterest #WhatsApp #Twitch #TikTok
๐ Download The Sprout Social 2019 Index Report here.
๐ @PerspectiveIX
๐ฑ Adults' Media Use & Attitudes
#SocialMedia users are more likely than in 2017 to have a profile or account on #WhatsApp or #Instagram and less likely to have one on Facebook.
#๏ธโฃ #YouTube #Snapchat #Twitter #LinkedIn #Pinterest #GooglePlus (RIP) #Tumblr
๐ @PerspectiveIX via Ofcom.
#SocialMedia users are more likely than in 2017 to have a profile or account on #WhatsApp or #Instagram and less likely to have one on Facebook.
#๏ธโฃ #YouTube #Snapchat #Twitter #LinkedIn #Pinterest #GooglePlus (RIP) #Tumblr
๐ @PerspectiveIX via Ofcom.
๐ฒ Top Non-Game Apps Worldwide for May 2019 by Downloads
The most downloaded non-game app worldwide for May 2019 was #WhatsApp with more than 64.7 million installs.
#FacebookMessenger was the second most installed non-game app worldwide last month with more than 60.7 million downloads. #Facebook, #TikTok, and #Snapchat made up the rest of the top five most installed non-game apps last month.
Snapchatโs dramatic ranking increase in May came as the result of a popular new gender swap filter added mid-month. The appโs first-time installs increased 2.5x month-over-month from 16.8 million in April to 41.5 million last month, bringing it into the top 10 for overall downloads at No. 5 and making it the most downloaded app on the App Store. It had ranked No. 11 overall and No. 13 on the App Store in April.
๐ Read more on SensorTower.
๐ @PerspectiveIX
๐ก Pulse: Every Sunday.
The most downloaded non-game app worldwide for May 2019 was #WhatsApp with more than 64.7 million installs.
#FacebookMessenger was the second most installed non-game app worldwide last month with more than 60.7 million downloads. #Facebook, #TikTok, and #Snapchat made up the rest of the top five most installed non-game apps last month.
Snapchatโs dramatic ranking increase in May came as the result of a popular new gender swap filter added mid-month. The appโs first-time installs increased 2.5x month-over-month from 16.8 million in April to 41.5 million last month, bringing it into the top 10 for overall downloads at No. 5 and making it the most downloaded app on the App Store. It had ranked No. 11 overall and No. 13 on the App Store in April.
๐ Read more on SensorTower.
๐ @PerspectiveIX
๐ก Pulse: Every Sunday.
๐ Online Platform Time = YouTube & Instagram Gaining Most
Mary Meeker's Internet Trends 2019
From 17Q2 to 18Q4, % Internet users using select platforms more than once per day globally:
- #Facebook lost 1%, but still at the top
- #YouTube (+5%) & #Instagram (+6%) now rank 2nd and 5th with the highest gains
#๏ธโฃ #WhatsApp #WeChat #FacebookMessenger #Twitter #Snapchat #Pinterest #Twitch
Weโll be back later with more analysis of this yearโs report. For now, hereโs a look at all 333 slides.
๐ @PerspectiveIX
๐ก Pulse: Every Sunday.
Mary Meeker's Internet Trends 2019
From 17Q2 to 18Q4, % Internet users using select platforms more than once per day globally:
- #Facebook lost 1%, but still at the top
- #YouTube (+5%) & #Instagram (+6%) now rank 2nd and 5th with the highest gains
#๏ธโฃ #WhatsApp #WeChat #FacebookMessenger #Twitter #Snapchat #Pinterest #Twitch
Weโll be back later with more analysis of this yearโs report. For now, hereโs a look at all 333 slides.
๐ @PerspectiveIX
๐ก Pulse: Every Sunday.
๐ค About the rebranding...
#Facebook to add "from Facebook" to the names of #Instagram and #WhatsApp.
๐ Read more about the story here.
๐ฆ @PerspectiveIX via joyoftech.
#Facebook to add "from Facebook" to the names of #Instagram and #WhatsApp.
๐ Read more about the story here.
๐ฆ @PerspectiveIX via joyoftech.
๐ The Real Story is Stories!
And #Facebook is dominating it using the Stories feature in its acqusitions, #Instagram and #WhatsApp, to keep #Snapchat at a pretty safe distance.
๐ฆ @PerspectiveIX via Socialbakers.
PS. ๐ @iXRadio is back with a must-listen episode of Hidden Brain about #SocialMedia & how it can cause regrets. Listen here on Telegram.
And #Facebook is dominating it using the Stories feature in its acqusitions, #Instagram and #WhatsApp, to keep #Snapchat at a pretty safe distance.
๐ฆ @PerspectiveIX via Socialbakers.
PS. ๐ @iXRadio is back with a must-listen episode of Hidden Brain about #SocialMedia & how it can cause regrets. Listen here on Telegram.
๐ Facebook Inc. Dominates the Social Media Landscape
When people think of #Facebook as a company, they mostly think of it synonymously with Facebook the social network. However, Facebook Inc. is much more than that, as todayโs chart nicely illustrates. With #WhatsApp, #Instagram and of course the namesake Facebook and #FacebookMessenger, the company owns four of the worldโs largest social media / messaging services.
Facebook alone is used by more than 2 billion people per month and both WhatsApp and Messenger also have surpassed the billion user mark, according to company data aggregated by DataReportal. #Tencent, the Chinese company behind #WeChat, Qzone and messenger QQ also boasts more than two billion users in total, but it still doesnโt come close to matching Facebookโs global footprint.
๐ฆ @PerspectiveIX via Statista.
When people think of #Facebook as a company, they mostly think of it synonymously with Facebook the social network. However, Facebook Inc. is much more than that, as todayโs chart nicely illustrates. With #WhatsApp, #Instagram and of course the namesake Facebook and #FacebookMessenger, the company owns four of the worldโs largest social media / messaging services.
Facebook alone is used by more than 2 billion people per month and both WhatsApp and Messenger also have surpassed the billion user mark, according to company data aggregated by DataReportal. #Tencent, the Chinese company behind #WeChat, Qzone and messenger QQ also boasts more than two billion users in total, but it still doesnโt come close to matching Facebookโs global footprint.
๐ฆ @PerspectiveIX via Statista.
Top Apps Worldwide for October 2019 by Downloads
#WhatsApp was the most downloaded non-game app worldwide for October 2019 with close to 71 million installs. The countries with the most installs of the app during this period were India at 39% of its total downloads and Brazil at 8%.
#TikTok was the second most installed non-game app worldwide last month with more than 66 million installs. The countries with the largest number of TikTok installs were India at 41%, followed by Brazil at 7%. #Facebook, #FacebookMessenger, and #Instagram rounded out the top five most installed non-game apps worldwide for the month.
๐ฆ @PerspectiveIX via SensorTower.
๐ค Support PerspectiveIX.
#WhatsApp was the most downloaded non-game app worldwide for October 2019 with close to 71 million installs. The countries with the most installs of the app during this period were India at 39% of its total downloads and Brazil at 8%.
#TikTok was the second most installed non-game app worldwide last month with more than 66 million installs. The countries with the largest number of TikTok installs were India at 41%, followed by Brazil at 7%. #Facebook, #FacebookMessenger, and #Instagram rounded out the top five most installed non-game apps worldwide for the month.
๐ฆ @PerspectiveIX via SensorTower.
๐ค Support PerspectiveIX.
๐ Top Apps Worldwide for December 2019 by Downloads
#WhatsApp was the most downloaded non-gaming app worldwide for December 2019 with close to 112 million installs, which represented a 30% YoY increase from December 2018. The countries with the most installs of the app during this period were India ๐ฎ๐ณ at 32% of its total downloads and Brazil ๐ง๐ท at 9%.
#TikTok #Facebook #FacebookMessenger #Instagram #Snapchat #Netflix #YouTube
๐ฆ @PerspectiveIX
๐ Read more on SensorTower.
#WhatsApp was the most downloaded non-gaming app worldwide for December 2019 with close to 112 million installs, which represented a 30% YoY increase from December 2018. The countries with the most installs of the app during this period were India ๐ฎ๐ณ at 32% of its total downloads and Brazil ๐ง๐ท at 9%.
#TikTok #Facebook #FacebookMessenger #Instagram #Snapchat #Netflix #YouTube
๐ฆ @PerspectiveIX
๐ Read more on SensorTower.
๐ฑ Top Apps Worldwide for March 2020 by Downloads
#TikTok was the most downloaded non-game app worldwide for March 2020 with more than 115.2 million installs, which represented a 98.4% increase from March 2019.
The countries with the most installs of the app during this period were India ๐ฎ๐ณ at 29.5% of its total downloads and Brazil ๐ง๐ท at 9.4%.
#WhatsApp was the second most installed non-game app worldwide last month with close to 76.3 million installs, which represented a 7.7% increase from March 2019.
The countries with the largest number of #WhatsApp installs were India ๐ฎ๐ณ at 33.4%, followed by Brazil ๐ง๐ท at 8.5%. #ZOOM, #Facebook, and #FacebookMessenger rounded out the top five most installed non-game apps worldwide for the month.
๐ฆ @PerspectiveIX via SensorTower.
#TikTok was the most downloaded non-game app worldwide for March 2020 with more than 115.2 million installs, which represented a 98.4% increase from March 2019.
The countries with the most installs of the app during this period were India ๐ฎ๐ณ at 29.5% of its total downloads and Brazil ๐ง๐ท at 9.4%.
#WhatsApp was the second most installed non-game app worldwide last month with close to 76.3 million installs, which represented a 7.7% increase from March 2019.
The countries with the largest number of #WhatsApp installs were India ๐ฎ๐ณ at 33.4%, followed by Brazil ๐ง๐ท at 8.5%. #ZOOM, #Facebook, and #FacebookMessenger rounded out the top five most installed non-game apps worldwide for the month.
๐ฆ @PerspectiveIX via SensorTower.
Forwarded from ๐ฐ [ ix daily ]
Tech, Media, and Business News Headlines โ Day 3
๐ #Intel is in talks to acquire #Moovit for ~$1B (link)
๐ #Uber to require masks or face coverings for drivers and passengers in certain markets (link)
๐ Security lapse at #Indiaโs #Jio exposed #coronavirus symptom checker results (link)
๐ #Amazon, #Flipkart, #Ola and #Uber begin to resume their services in #India (link)
๐ #UberEats exits seven markets (link)
๐ The 13-inch #MacBook Pro gets #Appleโs much-improved keyboard (link)
๐ Poynter Instituteโs International Fact-Checking Network launches chatbot on #WhatsApp to debunk thousands of #coronavirus-related hoaxes (link)
๐ฐ @iXDaily by @PerspectiveIX
๐ Weekly Newsletter.
๐ #Intel is in talks to acquire #Moovit for ~$1B (link)
๐ #Uber to require masks or face coverings for drivers and passengers in certain markets (link)
๐ Security lapse at #Indiaโs #Jio exposed #coronavirus symptom checker results (link)
๐ #Amazon, #Flipkart, #Ola and #Uber begin to resume their services in #India (link)
๐ #UberEats exits seven markets (link)
๐ The 13-inch #MacBook Pro gets #Appleโs much-improved keyboard (link)
๐ Poynter Instituteโs International Fact-Checking Network launches chatbot on #WhatsApp to debunk thousands of #coronavirus-related hoaxes (link)
๐ฐ @iXDaily by @PerspectiveIX
๐ Weekly Newsletter.
๐ฑ Top Apps Worldwide for April 2020 by Downloads
#Zoom was the most downloaded non-game app worldwide for April 2020 with close to 131 million installs, a 60x growth from April 2019.
The countries with the most installs of the app during this period were India ๐ฎ๐ณ at 18.2% of its total downloads and the United States ๐บ๐ธ at 14.3%.
#TikTok was the second most installed non-game app worldwide last month with more than 107 million installs, a 2.5x increase from April 2019. The countries with the largest number of TikTok installs were India ๐ฎ๐ณ at approximately 22%, followed by the U.S. ๐บ๐ธ at 9.4%. #Facebook, #WhatsApp, and #Instagram rounded out the top five most installed non-game apps worldwide for the month.
๐ฆ @PerspectiveIX via SensorTower.
๐ Pulse: A tech, media, and business focused weekly newsletter โ every Sunday. Subscribe Now.
#Zoom was the most downloaded non-game app worldwide for April 2020 with close to 131 million installs, a 60x growth from April 2019.
The countries with the most installs of the app during this period were India ๐ฎ๐ณ at 18.2% of its total downloads and the United States ๐บ๐ธ at 14.3%.
#TikTok was the second most installed non-game app worldwide last month with more than 107 million installs, a 2.5x increase from April 2019. The countries with the largest number of TikTok installs were India ๐ฎ๐ณ at approximately 22%, followed by the U.S. ๐บ๐ธ at 9.4%. #Facebook, #WhatsApp, and #Instagram rounded out the top five most installed non-game apps worldwide for the month.
๐ฆ @PerspectiveIX via SensorTower.
๐ Pulse: A tech, media, and business focused weekly newsletter โ every Sunday. Subscribe Now.
๐ฑ Worldwide Leaders in 2020
1๏ธโฃ #TikTok 850m
2๏ธโฃ #WhatsApp 600m
3๏ธโฃ #Facebook 540m
4๏ธโฃ #Instagram 503m
5๏ธโฃ #Zoom 477m
See which apps were the top performers in their respective categories in ๐๐๐ & ๐บ๐ธ
Featured in today's issue of Pulse โ Read more (and subscribe if you want) here: https://prs.pctvix.co/3bo75qn
๐ฆ @perspectiveix
1๏ธโฃ #TikTok 850m
2๏ธโฃ #WhatsApp 600m
3๏ธโฃ #Facebook 540m
4๏ธโฃ #Instagram 503m
5๏ธโฃ #Zoom 477m
See which apps were the top performers in their respective categories in ๐๐๐ & ๐บ๐ธ
Featured in today's issue of Pulse โ Read more (and subscribe if you want) here: https://prs.pctvix.co/3bo75qn
๐ฆ @perspectiveix
โโ๐ News Use Across Social Media Platforms in 2020
As #SocialMedia companies struggle to deal with misleading information on their platforms about the #USElection, the #COVID19 pandemic and more, a large portion of Americans continue to rely on these sites for news. About half of US adults (53%) say they get news from social media โoftenโ or โsometimes,โ and this use is spread out across a number of different sites, according to a Pew Research Center survey.
Among 11 social media sites asked about as a regular source of news, #Facebook sits at the top, with about a third (36%) of Americans getting news there regularly. #YouTube comes next, with 23% of US adults regularly getting news there. #Twitter serves as a regular news source for 15% of US adults.
Other social media sites are less likely to be regular news sources. About one-in-ten Americans or fewer report regularly getting news on #Instagram (11%), #Reddit (6%), #Snapchat (4%), #LinkedIn (4%), #TikTok (3%), #WhatsApp (3%), #Tumblr (1%) and #Twitch (1%).
These lower percentages for news use are in some cases related to the fact that fewer Americans report using them at all, compared with the shares who use Facebook and YouTube.
Read more on Pew Research Center.
๐ฆ @perspectiveix
As #SocialMedia companies struggle to deal with misleading information on their platforms about the #USElection, the #COVID19 pandemic and more, a large portion of Americans continue to rely on these sites for news. About half of US adults (53%) say they get news from social media โoftenโ or โsometimes,โ and this use is spread out across a number of different sites, according to a Pew Research Center survey.
Among 11 social media sites asked about as a regular source of news, #Facebook sits at the top, with about a third (36%) of Americans getting news there regularly. #YouTube comes next, with 23% of US adults regularly getting news there. #Twitter serves as a regular news source for 15% of US adults.
Other social media sites are less likely to be regular news sources. About one-in-ten Americans or fewer report regularly getting news on #Instagram (11%), #Reddit (6%), #Snapchat (4%), #LinkedIn (4%), #TikTok (3%), #WhatsApp (3%), #Tumblr (1%) and #Twitch (1%).
These lower percentages for news use are in some cases related to the fact that fewer Americans report using them at all, compared with the shares who use Facebook and YouTube.
Read more on Pew Research Center.
๐ฆ @perspectiveix
๐ this is how it works, isn't it?
#Facebook #WhatsApp #Privacy
Credit: Moin Nazim
๐ฆ @perspectiveix
#Facebook #WhatsApp #Privacy
Credit: Moin Nazim
๐ฆ @perspectiveix
๐ฑ Top Apps Worldwide for January 2021 by Downloads
#Telegram was the most downloaded non-gaming app worldwide for January 2021 with more than 63 million installs, 3.8 times its downloads in January 2020. The countries with the largest number of Telegram installs were India ๐ฎ๐ณ at 24%, followed by Indonesia ๐ฎ๐ฉ at 10%.
#TikTok was the second most installed non-gaming app worldwide last month with close to 62 million installs. The countries with the largest number of TikTok installs were from #Douyin in China ๐จ๐ณ at 17%, followed by the United States ๐บ๐ธ at 10%. #Signal, #Facebook, and #WhatsApp rounded out the top five most installed non-gaming apps worldwide for the month.
๐ฆ @PerspectiveIX via SensorTower.
PS. I'm writing about #Clubhouse in today's newsletter: https://prs.pctvix.co/3cQBm26
#Telegram was the most downloaded non-gaming app worldwide for January 2021 with more than 63 million installs, 3.8 times its downloads in January 2020. The countries with the largest number of Telegram installs were India ๐ฎ๐ณ at 24%, followed by Indonesia ๐ฎ๐ฉ at 10%.
#TikTok was the second most installed non-gaming app worldwide last month with close to 62 million installs. The countries with the largest number of TikTok installs were from #Douyin in China ๐จ๐ณ at 17%, followed by the United States ๐บ๐ธ at 10%. #Signal, #Facebook, and #WhatsApp rounded out the top five most installed non-gaming apps worldwide for the month.
๐ฆ @PerspectiveIX via SensorTower.
PS. I'm writing about #Clubhouse in today's newsletter: https://prs.pctvix.co/3cQBm26
โฑ 60 Seconds on the Internet in 2021
According to data compiled by Lori Lewis and published on the site AllAccess, 60 seconds on the web in 2021 consist of more than 500 hours of content uploaded on #YouTube, 695,000 stories shared on #Instagram and nearly 70 million messages sent via #WhatsApp and #FacebookMessenger. That same internet minute also contains an incredible $1.6 million spent online.
๐ฆ @perspectiveix via Statista.
๐ https://bio.link/perspectiveix
According to data compiled by Lori Lewis and published on the site AllAccess, 60 seconds on the web in 2021 consist of more than 500 hours of content uploaded on #YouTube, 695,000 stories shared on #Instagram and nearly 70 million messages sent via #WhatsApp and #FacebookMessenger. That same internet minute also contains an incredible $1.6 million spent online.
๐ฆ @perspectiveix via Statista.
๐ https://bio.link/perspectiveix