⏱ Time Spent on Top #SocialMedia Properties
#Facebook #Twitter #Snapchat #FacebookMessenger
🚀 @PerspectiveIX
#Facebook #Twitter #Snapchat #FacebookMessenger
🚀 @PerspectiveIX
DIGITAL IN 2018 - Part 2
📈 #WhatsApp and #FacebookMessenger both grew twice as fast as the core #Facebook platform though, with the number of people using each messenger app up by 30% YoY.
🗺 WhatsApp is now the top messenger app in 128 countries around the world, compared to Facebook Messenger’s 72.
🗺 There are now only 25 countries around the world where a Facebook-owned app isn’t the top messenger platform.
🗺 #Telegram is the top messenger app in 3 countries:
🇮🇷 Iran
🇺🇿 Uzbekistan
🇪🇹 Ethiopia
🚀 @PerspectiveIX
🌀 http://prs.pctvix.co/TelegramIX
📈 #WhatsApp and #FacebookMessenger both grew twice as fast as the core #Facebook platform though, with the number of people using each messenger app up by 30% YoY.
🗺 WhatsApp is now the top messenger app in 128 countries around the world, compared to Facebook Messenger’s 72.
🗺 There are now only 25 countries around the world where a Facebook-owned app isn’t the top messenger platform.
🗺 #Telegram is the top messenger app in 3 countries:
🇮🇷 Iran
🇺🇿 Uzbekistan
🇪🇹 Ethiopia
🚀 @PerspectiveIX
🌀 http://prs.pctvix.co/TelegramIX
WhatsApp is now Facebook’s second-biggest property, followed by Facebook Messenger & Instagram!
#Facebook & #WhatsApp boasted record usership — 2.13 billion & 1.5 billion MAUs (monthly active users), respectively — according to Facebook’s Q4 earnings. That’s despite a small decline in the number of users in 🇺🇸 & 🇨🇦
WhatsApp is now bigger than #FacebookMessenger, its rival/sibling messaging app. It’s also far bigger than #Instagram. Facebook’s namesake app, of course, remains, on top.
🚀 @PerspectiveIX
🌀 http://prs.pctvix.co/TelegramIX
#Facebook & #WhatsApp boasted record usership — 2.13 billion & 1.5 billion MAUs (monthly active users), respectively — according to Facebook’s Q4 earnings. That’s despite a small decline in the number of users in 🇺🇸 & 🇨🇦
WhatsApp is now bigger than #FacebookMessenger, its rival/sibling messaging app. It’s also far bigger than #Instagram. Facebook’s namesake app, of course, remains, on top.
🚀 @PerspectiveIX
🌀 http://prs.pctvix.co/TelegramIX
📰 #iXDailyBrief
STAT
⚡️ Apps account for over 90% of internet time on smartphones and 77% of internet time on tablets. But this is slightly misleading, in that nearly half of app time occurs in an individual’s top app, and 90% in the top five. Moreover, some web time may be undercounted due to browsers embedded within apps. (Source: eMarketer)
INSIGHT
🐦 How Twitter Made The Tech World's Most Unlikely Comeback: prs.pctvix.co/2yynBT5 (See the chart below)
OTHER NEWS
📺 #YouTube introduces channel memberships, merchandise and premieres: t.me/iXNews/28026
🐦 #Twitter ‘smytes’ customers: t.me/iXNews/28030
🇪🇸 #FacebookMessenger can now translate between Spanish and English: t.me/iXNews/28006
💣 NASA's Official near-earth object plan will look into nuking asteroids and other ‘planetary defense missions’: t.me/iXNews/27949
💵 Digital media companies chasing TV hope for carriage fees, but it’s no guarantee: prs.pctvix.co/2tu4fsy
—
☕️ If you like our channel, please support us with a coffee: prs.pctvix.co/2taiWBz
—
"Winners never quit, and quitters never win." ― Vince Lombardi
Have a fantastic weekend!
Ben, @iXNews
STAT
⚡️ Apps account for over 90% of internet time on smartphones and 77% of internet time on tablets. But this is slightly misleading, in that nearly half of app time occurs in an individual’s top app, and 90% in the top five. Moreover, some web time may be undercounted due to browsers embedded within apps. (Source: eMarketer)
INSIGHT
🐦 How Twitter Made The Tech World's Most Unlikely Comeback: prs.pctvix.co/2yynBT5 (See the chart below)
OTHER NEWS
📺 #YouTube introduces channel memberships, merchandise and premieres: t.me/iXNews/28026
🐦 #Twitter ‘smytes’ customers: t.me/iXNews/28030
🇪🇸 #FacebookMessenger can now translate between Spanish and English: t.me/iXNews/28006
💣 NASA's Official near-earth object plan will look into nuking asteroids and other ‘planetary defense missions’: t.me/iXNews/27949
💵 Digital media companies chasing TV hope for carriage fees, but it’s no guarantee: prs.pctvix.co/2tu4fsy
—
☕️ If you like our channel, please support us with a coffee: prs.pctvix.co/2taiWBz
—
"Winners never quit, and quitters never win." ― Vince Lombardi
Have a fantastic weekend!
Ben, @iXNews
👥 Social Media Savvy Millennials
Activity based on social media & communications brand and screen type
On #Smartphone → #Instagram, #FacebookMessenger, #Facebook, #Snapchat, and #Twitter are the most popular services.
🕙 Peak hours at 4:00, 16:00, 20:00, and 22:00.
On #Tablet → #Tumblr, #Gmail, #LIVEJOURNAL, #Discord - Chat for Games, Snapchat, and Facebook are the most popular services.
🕘 Peak hours at 13:00, 15:00, and 21:00.
On #PC → Tumblr, Gmail, Facebook, Discord - Chat for Games, and Twitter are the most popular services.
🕘 Peak hours at 4:00, 8:00, 15:00, and 21:00.
🚀 @PerspectiveIX
📖 via VertoAnalytics: prs.pctvix.co/2u8i0gU
Activity based on social media & communications brand and screen type
On #Smartphone → #Instagram, #FacebookMessenger, #Facebook, #Snapchat, and #Twitter are the most popular services.
🕙 Peak hours at 4:00, 16:00, 20:00, and 22:00.
On #Tablet → #Tumblr, #Gmail, #LIVEJOURNAL, #Discord - Chat for Games, Snapchat, and Facebook are the most popular services.
🕘 Peak hours at 13:00, 15:00, and 21:00.
On #PC → Tumblr, Gmail, Facebook, Discord - Chat for Games, and Twitter are the most popular services.
🕘 Peak hours at 4:00, 8:00, 15:00, and 21:00.
🚀 @PerspectiveIX
📖 via VertoAnalytics: prs.pctvix.co/2u8i0gU
🤳 Stories Usage Across Networks
In the last 2 years, #Snapchat has added 42 million uDo sers, while Facebook's Stories combined (meaning #Instagram, #FacebookMessenger, #WhatsApp and #Facebook) have added 1 billion.
🚀 @PerspectiveIX via SocialBakers.
❓ Do you share/watch stories on any of these platforms?
In the last 2 years, #Snapchat has added 42 million uDo sers, while Facebook's Stories combined (meaning #Instagram, #FacebookMessenger, #WhatsApp and #Facebook) have added 1 billion.
🚀 @PerspectiveIX via SocialBakers.
❓ Do you share/watch stories on any of these platforms?
📱 Q3 2018 Top Apps by Worldwide Downloads
Facebook’s #WhatsApp, #FacebookMessenger, and #Facebook maintained the top three spots in Q3 2018. Facebook had four of the top five non-game apps, with #Instagram as the No. 5 app.
#TikTok (formerly musical.ly in the US) downloads grew to 185 million in Q3 2018, up from 92 million in the previous quarter. It surpassed Instagram to take the fourth spot.
🚀 @PerspectiveIX via SensorTower.
💌 Join Pulse Weekly Newsletter.
Facebook’s #WhatsApp, #FacebookMessenger, and #Facebook maintained the top three spots in Q3 2018. Facebook had four of the top five non-game apps, with #Instagram as the No. 5 app.
#TikTok (formerly musical.ly in the US) downloads grew to 185 million in Q3 2018, up from 92 million in the previous quarter. It surpassed Instagram to take the fourth spot.
🚀 @PerspectiveIX via SensorTower.
💌 Join Pulse Weekly Newsletter.
🤫 The Rise of Dark Social
There’s no shortage of discussion around the decline of sharing on #SocialMedia. But it’s not that users are sharing less, they’re sharing differently.
Social media feeds have become overcrowded with content, and consumers are privacy-aware more than ever.
Both these factors are contributing to the rise of a not-so-new space: #DarkSocial. Dark Social means private messaging apps, SMS or emails.
Based on a research by GlobalWebIndex, in UK and US, when consumers have something to share, they’re more likely to head to dark social channels to do so (63%) rather than open social media platforms (54%). What’s even more revealing is that around 20% share only via these channels, with #WhatsApp and #FacebookMessenger the go-to services.
🚀 @PerspectiveIX via GlobalWebIndex.
There’s no shortage of discussion around the decline of sharing on #SocialMedia. But it’s not that users are sharing less, they’re sharing differently.
Social media feeds have become overcrowded with content, and consumers are privacy-aware more than ever.
Both these factors are contributing to the rise of a not-so-new space: #DarkSocial. Dark Social means private messaging apps, SMS or emails.
Based on a research by GlobalWebIndex, in UK and US, when consumers have something to share, they’re more likely to head to dark social channels to do so (63%) rather than open social media platforms (54%). What’s even more revealing is that around 20% share only via these channels, with #WhatsApp and #FacebookMessenger the go-to services.
🚀 @PerspectiveIX via GlobalWebIndex.
📊 Social Media Networks User Base
Latest numbers are in, and here are #SocialMedia networks with the most active users (in billion):
🥇 #Facebook
🥈 #YouTube
🥉 #WhatsApp
4. #FacebookMessenger
5. #WeChat
6. #Instagram
🚀 @PerspectiveIX via Socialbakers.
Latest numbers are in, and here are #SocialMedia networks with the most active users (in billion):
🥈 #YouTube
4. #FacebookMessenger
5. #WeChat
6. #Instagram
🚀 @PerspectiveIX via Socialbakers.
📱 Top Apps Worldwide for Q1 2019 by Downloads
#WhatsApp topped the list with the most downloads last quarter with more than 223 million new installs. The full ranking of the top 10 most downloaded publishers is above. App download estimates are from Sensor Tower’s Store Intelligence platform.
#FacebookMessenger was the second best performing app by downloads worldwide in Q1 2019 with close to 209 million installs. The next highest performing app was #TikTok, followed by #Facebook and #Instagram.
The top 10 apps were the same as the previous quarter, with the top five all retaining their rankings from Q4 2018. Facebook once again had four of the top five apps. Video editing app Biugo and photo editing app PicsArt entered the top 20 apps worldwide for the first time in Q1. First-time users in India🇮🇳 helped both apps achieve new install highs in the quarter.
🚀 @PerspectiveIX via SensorTower.
❗️ Don't know what TikTok is? Here's a taste of TikTok on Telegram!
Join now: https://t.me/TiikkTok
#WhatsApp topped the list with the most downloads last quarter with more than 223 million new installs. The full ranking of the top 10 most downloaded publishers is above. App download estimates are from Sensor Tower’s Store Intelligence platform.
#FacebookMessenger was the second best performing app by downloads worldwide in Q1 2019 with close to 209 million installs. The next highest performing app was #TikTok, followed by #Facebook and #Instagram.
The top 10 apps were the same as the previous quarter, with the top five all retaining their rankings from Q4 2018. Facebook once again had four of the top five apps. Video editing app Biugo and photo editing app PicsArt entered the top 20 apps worldwide for the first time in Q1. First-time users in India🇮🇳 helped both apps achieve new install highs in the quarter.
🚀 @PerspectiveIX via SensorTower.
❗️ Don't know what TikTok is? Here's a taste of TikTok on Telegram!
Join now: https://t.me/TiikkTok
📊 The State of Social Media Marketing
Sprout Social 2019 Index Report
Social marketers have a good idea which #SocialMedia platforms to use in order to connect with their target audience. Aligned with consumer behaviours, 89% of marketers say they use #Facebook as part of their brand’s social strategy.
While Facebook reigns supreme, it’s worth taking a closer look at which social platforms are most popular among certain age groups. Facebook, for example, is the primary platform where members of Generation X Like or follow brands (77%), but for members of Generation Z, #Instagram takes the cake (69%).
#️⃣ #Twitter #YouTube #FacebookMessenger #Linkedin #Snapchat #Pinterest #WhatsApp #Twitch #TikTok
🔗 Download The Sprout Social 2019 Index Report here.
🚀 @PerspectiveIX
Sprout Social 2019 Index Report
Social marketers have a good idea which #SocialMedia platforms to use in order to connect with their target audience. Aligned with consumer behaviours, 89% of marketers say they use #Facebook as part of their brand’s social strategy.
While Facebook reigns supreme, it’s worth taking a closer look at which social platforms are most popular among certain age groups. Facebook, for example, is the primary platform where members of Generation X Like or follow brands (77%), but for members of Generation Z, #Instagram takes the cake (69%).
#️⃣ #Twitter #YouTube #FacebookMessenger #Linkedin #Snapchat #Pinterest #WhatsApp #Twitch #TikTok
🔗 Download The Sprout Social 2019 Index Report here.
🚀 @PerspectiveIX
📲 Top Non-Game Apps Worldwide for May 2019 by Downloads
The most downloaded non-game app worldwide for May 2019 was #WhatsApp with more than 64.7 million installs.
#FacebookMessenger was the second most installed non-game app worldwide last month with more than 60.7 million downloads. #Facebook, #TikTok, and #Snapchat made up the rest of the top five most installed non-game apps last month.
Snapchat’s dramatic ranking increase in May came as the result of a popular new gender swap filter added mid-month. The app’s first-time installs increased 2.5x month-over-month from 16.8 million in April to 41.5 million last month, bringing it into the top 10 for overall downloads at No. 5 and making it the most downloaded app on the App Store. It had ranked No. 11 overall and No. 13 on the App Store in April.
🔗 Read more on SensorTower.
🚀 @PerspectiveIX
📡 Pulse: Every Sunday.
The most downloaded non-game app worldwide for May 2019 was #WhatsApp with more than 64.7 million installs.
#FacebookMessenger was the second most installed non-game app worldwide last month with more than 60.7 million downloads. #Facebook, #TikTok, and #Snapchat made up the rest of the top five most installed non-game apps last month.
Snapchat’s dramatic ranking increase in May came as the result of a popular new gender swap filter added mid-month. The app’s first-time installs increased 2.5x month-over-month from 16.8 million in April to 41.5 million last month, bringing it into the top 10 for overall downloads at No. 5 and making it the most downloaded app on the App Store. It had ranked No. 11 overall and No. 13 on the App Store in April.
🔗 Read more on SensorTower.
🚀 @PerspectiveIX
📡 Pulse: Every Sunday.
📊 Online Platform Time = YouTube & Instagram Gaining Most
Mary Meeker's Internet Trends 2019
From 17Q2 to 18Q4, % Internet users using select platforms more than once per day globally:
- #Facebook lost 1%, but still at the top
- #YouTube (+5%) & #Instagram (+6%) now rank 2nd and 5th with the highest gains
#️⃣ #WhatsApp #WeChat #FacebookMessenger #Twitter #Snapchat #Pinterest #Twitch
We’ll be back later with more analysis of this year’s report. For now, here’s a look at all 333 slides.
🚀 @PerspectiveIX
📡 Pulse: Every Sunday.
Mary Meeker's Internet Trends 2019
From 17Q2 to 18Q4, % Internet users using select platforms more than once per day globally:
- #Facebook lost 1%, but still at the top
- #YouTube (+5%) & #Instagram (+6%) now rank 2nd and 5th with the highest gains
#️⃣ #WhatsApp #WeChat #FacebookMessenger #Twitter #Snapchat #Pinterest #Twitch
We’ll be back later with more analysis of this year’s report. For now, here’s a look at all 333 slides.
🚀 @PerspectiveIX
📡 Pulse: Every Sunday.
📊 Facebook Inc. Dominates the Social Media Landscape
When people think of #Facebook as a company, they mostly think of it synonymously with Facebook the social network. However, Facebook Inc. is much more than that, as today’s chart nicely illustrates. With #WhatsApp, #Instagram and of course the namesake Facebook and #FacebookMessenger, the company owns four of the world’s largest social media / messaging services.
Facebook alone is used by more than 2 billion people per month and both WhatsApp and Messenger also have surpassed the billion user mark, according to company data aggregated by DataReportal. #Tencent, the Chinese company behind #WeChat, Qzone and messenger QQ also boasts more than two billion users in total, but it still doesn’t come close to matching Facebook’s global footprint.
🦅 @PerspectiveIX via Statista.
When people think of #Facebook as a company, they mostly think of it synonymously with Facebook the social network. However, Facebook Inc. is much more than that, as today’s chart nicely illustrates. With #WhatsApp, #Instagram and of course the namesake Facebook and #FacebookMessenger, the company owns four of the world’s largest social media / messaging services.
Facebook alone is used by more than 2 billion people per month and both WhatsApp and Messenger also have surpassed the billion user mark, according to company data aggregated by DataReportal. #Tencent, the Chinese company behind #WeChat, Qzone and messenger QQ also boasts more than two billion users in total, but it still doesn’t come close to matching Facebook’s global footprint.
🦅 @PerspectiveIX via Statista.
Top Apps Worldwide for October 2019 by Downloads
#WhatsApp was the most downloaded non-game app worldwide for October 2019 with close to 71 million installs. The countries with the most installs of the app during this period were India at 39% of its total downloads and Brazil at 8%.
#TikTok was the second most installed non-game app worldwide last month with more than 66 million installs. The countries with the largest number of TikTok installs were India at 41%, followed by Brazil at 7%. #Facebook, #FacebookMessenger, and #Instagram rounded out the top five most installed non-game apps worldwide for the month.
🦅 @PerspectiveIX via SensorTower.
🤝 Support PerspectiveIX.
#WhatsApp was the most downloaded non-game app worldwide for October 2019 with close to 71 million installs. The countries with the most installs of the app during this period were India at 39% of its total downloads and Brazil at 8%.
#TikTok was the second most installed non-game app worldwide last month with more than 66 million installs. The countries with the largest number of TikTok installs were India at 41%, followed by Brazil at 7%. #Facebook, #FacebookMessenger, and #Instagram rounded out the top five most installed non-game apps worldwide for the month.
🦅 @PerspectiveIX via SensorTower.
🤝 Support PerspectiveIX.
📊 Top Apps Worldwide for December 2019 by Downloads
#WhatsApp was the most downloaded non-gaming app worldwide for December 2019 with close to 112 million installs, which represented a 30% YoY increase from December 2018. The countries with the most installs of the app during this period were India 🇮🇳 at 32% of its total downloads and Brazil 🇧🇷 at 9%.
#TikTok #Facebook #FacebookMessenger #Instagram #Snapchat #Netflix #YouTube
🦅 @PerspectiveIX
📖 Read more on SensorTower.
#WhatsApp was the most downloaded non-gaming app worldwide for December 2019 with close to 112 million installs, which represented a 30% YoY increase from December 2018. The countries with the most installs of the app during this period were India 🇮🇳 at 32% of its total downloads and Brazil 🇧🇷 at 9%.
#TikTok #Facebook #FacebookMessenger #Instagram #Snapchat #Netflix #YouTube
🦅 @PerspectiveIX
📖 Read more on SensorTower.
📱 Top Apps Worldwide for March 2020 by Downloads
#TikTok was the most downloaded non-game app worldwide for March 2020 with more than 115.2 million installs, which represented a 98.4% increase from March 2019.
The countries with the most installs of the app during this period were India 🇮🇳 at 29.5% of its total downloads and Brazil 🇧🇷 at 9.4%.
#WhatsApp was the second most installed non-game app worldwide last month with close to 76.3 million installs, which represented a 7.7% increase from March 2019.
The countries with the largest number of #WhatsApp installs were India 🇮🇳 at 33.4%, followed by Brazil 🇧🇷 at 8.5%. #ZOOM, #Facebook, and #FacebookMessenger rounded out the top five most installed non-game apps worldwide for the month.
🦅 @PerspectiveIX via SensorTower.
#TikTok was the most downloaded non-game app worldwide for March 2020 with more than 115.2 million installs, which represented a 98.4% increase from March 2019.
The countries with the most installs of the app during this period were India 🇮🇳 at 29.5% of its total downloads and Brazil 🇧🇷 at 9.4%.
#WhatsApp was the second most installed non-game app worldwide last month with close to 76.3 million installs, which represented a 7.7% increase from March 2019.
The countries with the largest number of #WhatsApp installs were India 🇮🇳 at 33.4%, followed by Brazil 🇧🇷 at 8.5%. #ZOOM, #Facebook, and #FacebookMessenger rounded out the top five most installed non-game apps worldwide for the month.
🦅 @PerspectiveIX via SensorTower.
⏱ 60 Seconds on the Internet in 2021
According to data compiled by Lori Lewis and published on the site AllAccess, 60 seconds on the web in 2021 consist of more than 500 hours of content uploaded on #YouTube, 695,000 stories shared on #Instagram and nearly 70 million messages sent via #WhatsApp and #FacebookMessenger. That same internet minute also contains an incredible $1.6 million spent online.
🦅 @perspectiveix via Statista.
🔗 https://bio.link/perspectiveix
According to data compiled by Lori Lewis and published on the site AllAccess, 60 seconds on the web in 2021 consist of more than 500 hours of content uploaded on #YouTube, 695,000 stories shared on #Instagram and nearly 70 million messages sent via #WhatsApp and #FacebookMessenger. That same internet minute also contains an incredible $1.6 million spent online.
🦅 @perspectiveix via Statista.
🔗 https://bio.link/perspectiveix