📊 The State of Social Media Marketing
Sprout Social 2019 Index Report

Social marketers have a good idea which #SocialMedia platforms to use in order to connect with their target audience. Aligned with consumer behaviours, 89% of marketers say they use #Facebook as part of their brand’s social strategy.

While Facebook reigns supreme, it’s worth taking a closer look at which social platforms are most popular among certain age groups. Facebook, for example, is the primary platform where members of Generation X Like or follow brands (77%), but for members of Generation Z, #Instagram takes the cake (69%).

#️⃣ #Twitter #YouTube #FacebookMessenger #Linkedin #Snapchat #Pinterest #WhatsApp #Twitch #TikTok

🔗 Download The Sprout Social 2019 Index Report here.
🚀 @PerspectiveIX

📱 Adults' Media Use & Attitudes

#SocialMedia users are more likely than in 2017 to have a profile or account on #WhatsApp or #Instagram and less likely to have one on Facebook.

#️⃣ #YouTube #Snapchat #Twitter #LinkedIn #Pinterest #GooglePlus (RIP) #Tumblr

🚀 @PerspectiveIX via Ofcom.

📲 Top Non-Game Apps Worldwide for May 2019 by Downloads

The most downloaded non-game app worldwide for May 2019 was #WhatsApp with more than 64.7 million installs.

#FacebookMessenger was the second most installed non-game app worldwide last month with more than 60.7 million downloads. #Facebook, #TikTok, and #Snapchat made up the rest of the top five most installed non-game apps last month.

Snapchat’s dramatic ranking increase in May came as the result of a popular new gender swap filter added mid-month. The app’s first-time installs increased 2.5x month-over-month from 16.8 million in April to 41.5 million last month, bringing it into the top 10 for overall downloads at No. 5 and making it the most downloaded app on the App Store. It had ranked No. 11 overall and No. 13 on the App Store in April.

🔗 Read more on SensorTower.
🚀 @PerspectiveIX
📡 Pulse: Every Sunday.

📊 Online Platform Time = YouTube & Instagram Gaining Most
Mary Meeker's Internet Trends 2019

From 17Q2 to 18Q4, % Internet users using select platforms more than once per day globally:
- #Facebook lost 1%, but still at the top
- #YouTube (+5%) & #Instagram (+6%) now rank 2nd and 5th with the highest gains

#️⃣ #WhatsApp #WeChat #FacebookMessenger #Twitter #Snapchat #Pinterest #Twitch

We’ll be back later with more analysis of this year’s report. For now, here’s a look at all 333 slides.

🚀 @PerspectiveIX
📡 Pulse: Every Sunday.

📱 Top Social Networking Apps Worldwide by Downloads
May 2019

The most downloaded social networking app worldwide for May 2019 was #Facebook with more than 60.6 million installs. The markets with the most new Facebook installs during this period were India at 24% of total downloads, followed by Indonesia🇮🇩 at 12% and Brazil🇧🇷 at 8%.

#TikTok was the second most installed social networking app worldwide last month with close to 56 million installs, with the largest portion of those coming from India🇮🇳 at 57%, followed by China🇨🇳 at 8%. #Snapchat, #Instagram and, #Likee rounded out the top five most installed social networking apps worldwide for the month.

🔗 Read more on SensorTower.
🚀 @PerspectiveIX
📡 Pulse: Every Sunday.


❓ What's you current favourite social networking app? Share it in the Comments.

📱 Top Social Media Apps Worldwide by Downloads
Q2 2019

#Facebook was the most downloaded #SocialMedia app worldwide for 2Q19 with close to 174 million installs.

#TikTok was the second most installed social media app worldwide last quarter with more than 156 million installs. #Instagram, #Snapchat, and #Likee rounded out the top five most installed social media apps worldwide for the quarter.

🔗 Read more on SensorTower.

❗️ Check our Instagram Stories!
🦅 @PerspectiveIX

👻 Snapchat’s Audience Jumps

Data published in #Snapchat’s self-serve tools show that the platform’s advertising audience jumped by a massive 19% in the past three months, reaching a total of 369 million users by July 2019. That translates to an increase of almost 60 million users since April, with growth rates consistent across all age groups.

It’s not just Snapchat’s data that shows the platform is growing, either. According to App Annie, Snapchat saw a surge in downloads with the release of new #AR filters and its new, faster #Android mobile app, over the past three months.

🔗 Read more on DataReportal.
🦅 @PerspectiveIX

❓ Do you use Snapchat? (add me if you are: perspectiveix)

📈 Facebook Keeps On Growing

Little more than 15 years ago, on February 4, 2004, 19-year old Harvard student Mark Zuckerberg, along with some of his classmates, launched a little website called Thefacebook.

Confined to the Harvard campus at first, after changing its name to just "Facebook" in 2005, the social network was opened to the general public in the fall of 2006, marking the start of one of the most remarkable growth stories in corporate history.

Within three years, the social network added 350 million users and in the summer of 2012 it became the first online service of its kind to reach 1 billion monthly active users. Until today, despite being shrouded in controversy over its (mis)handling of user privacy, #Facebook just keeps on growing. In the past quarter alone, Facebook added 39 million monthly active users, bringing its total user base to an astonishing 2.41 billion.

🔗 Read more on Statista.
🔗 Read about #Twitter & #Snapchat's 2Q19 growth on yesterday's Pulse.

🦅 @PerspectiveIX

📉 Facebook losing the battle for Customer Satisfaction

Pinterest keeps its top place for another year with 80% customer satisfaction rate in 2019, with no changes from 2018.

Snapchat's customer satisfaction rate was measured for the first time (by ASCI) in 2019 at 71%, just below the #SocialMedia average at 72%.

After the #CambridgeAnalytica scandal, it comes as no surprise that #Facebook is still struggling to revive its plummeting reputation, scoring the worst out of all platforms. They were also accused of dispersing disinformation, censoring political speeches and allowing foreign interference in the US 2016 election and Brexit.

#️⃣ #Pinterest #Snapchat #Twitter #YouTube #Wikipedia #Instagram #LinkedIn #Tumblr

🦅 @PerspectiveIX

📈 The Real Story is Stories!

And #Facebook is dominating it using the Stories feature in its acqusitions, #Instagram and #WhatsApp, to keep #Snapchat at a pretty safe distance.

🦅 @PerspectiveIX via Socialbakers.

PS. 🎙 @iXRadio is back with a must-listen episode of Hidden Brain about #SocialMedia & how it can cause regrets. Listen here on Telegram.

​​💃 U.S. users spend more than $23 million in TikTok since launch

You can’t read tech news for more than a day or two before you come across an article mentioning #TikTok, the newest massive social media network in the world. Its parent company Bytedance acquired musical.ly last year which led to TikTok’s US launch on August 2nd, 2018. Since then, American users have spent $23.1 million on coins and other virtual goods for the TikTok economy.

Since launching in the United States, the market is responsible for 24% of its in-app purchase revenue. This excludes third party app stores found in China 🇨🇳.

Looking at current U.S. demographics, we see TikTok reigns supreme in its ability to attract a younger crowd. Almost 50% of its US 🇺🇸 active users are aged 20 or younger. #Facebook has always skewed older than the newer social apps, but what stands out most is that it shows a slight edge against #Lasso. Facebook created Lasso to be a direct competitor to TikTok, and while it's early, there's room for improvement.

#Instagram #Snapchat

🦅 @PerspectiveIX via Apptopia.
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📊 Top Apps Worldwide for December 2019 by Downloads

#WhatsApp was the most downloaded non-gaming app worldwide for December 2019 with close to 112 million installs, which represented a 30% YoY increase from December 2018. The countries with the most installs of the app during this period were India 🇮🇳 at 32% of its total downloads and Brazil 🇧🇷 at 9%.

#TikTok #Facebook #FacebookMessenger #Instagram #Snapchat #Netflix #YouTube

🦅 @PerspectiveIX
📖 Read more on SensorTower.

📊 Top Social Media Apps Worldwide for February 2020 by Downloads

#TikTok was the most downloaded social media app worldwide for February 2020 with 112.8 million installs, which represented a 96.2% YoY increase.
The countries with the most downloads of the app during this period were India 🇮🇳 at 41.3% of its total installs and Brazil 🇧🇷 at 8.6%.

#Facebook was the second most installed #SocialMedia app worldwide last month with 57 million downloads, which represented a nearly 8% increase from February 2019.
The countries with the largest number of Facebook installs were India 🇮🇳 at 23.8%, followed by Brazil 🇧🇷 at 9%.
#Instagram, #Likee, and #Snapchat rounded out the top five most downloaded social media apps worldwide for the month.

🦅 @PerspectiveIX via SensorTower.

📊 TikTok is Making a Splash with the Youth

#Instagram use among younger Americans has been increasing over the past few years, with nearly 7 in 10 (68%) Americans between the ages of 12 and 34 now reporting that they use the popular app. But, while Instagram leads in usage with this age group, the most recent Infinite Dial Report released by Edison Research and Triton Digital reveals that #TikTok is also making a splash with youth.

New to the report this year, TikTok has done well in brand awareness, with nearly two-thirds (64%) of the more than 1,500 Americans (ages 12+) surveyed saying they are aware of the social media app. That said, only 11% are using the platform. And, although this pales in comparison to the usage of more established social media platforms like #Facebook (63%), Instagram (41%) and #Snapchat (31%), TikTok adoption has grown quickly since its release in the US in late 2017.

🦅 @PerspectiveIX via MarketingCharts.

❤️ Ranking of Brand Intimacy During the Coronavirus Pandemic

#Spotify, the audio streaming app with 73 million users in North America, was ranked No. 1 in a study of #brand intimacy as apps strengthened their emotional bonds with consumers during the COVID-19 pandemic. #Pinterest and #AppleMusic came in second and third place.

🗳 Related Poll.

#Facebook #Instagram #Pandora #Snapchat #Twitter #Airbnb #Uber

🦅 @perspectiveix via Pulse.

📱 TikTok is the 3rd Favourite Social Platform Among US Teens

When it comes to which #SocialMedia platforms resonate most with US teens, the battle between #Snapchat and #Instagram continues. But the latest report on #teens from Piper Sandler shows that a new player – #TikTok – has made its way onto the scene and is quickly becoming a favourite with teens.

Snapchat has remained the favourite among teens since 2016. However, Instagram, which is currently the favourite social platform for almost one-third (31%) of the 5,200 US teens surveyed.

#Facebook #Twitter

🦅 @perspectiveix via MarketingCharts.

👻 add me on snapchat and also
📺 watch the best of TikTok on Instagram!

📈 TikTok’s US Adult Users Double Year-Over-Year
Here are Age & Income Breakdowns

#TikTok has already made its way into the heart of teens, with more than 1 in 10 (13%) declaring it their favourite #SocialMedia platform, behind only #Snapchat & #Instagram.

But what about adults? As it turns out, the number of unique US adults visitors to the app has more than doubled in a year, per data provided by Comscore. In March 2020, more than 28.8 million US adults (ages 18+) used the video-sharing app. This is compared to roughly 14.2 million who used the app in March 2019.

Read more on MarketingCharts.
🦅 @perspectiveix

👻 Snapchatters, any of you here?

Hi all, hope you're well and safe. Just a quick request:

I've made this #SnapchatLens and it's gone kinda viral with over 800k views in almost 10 days! I'm hoping it hits 1 million views, so if you're on #Snapchat, give it a shot please, and share it with a friend — or myself: perspectiveix

Here's the link to the lens: https://prs.pctvix.co/3572llK
and here are the rest of them.

Thank you!

​​🗞 News Use Across Social Media Platforms in 2020

As #SocialMedia companies struggle to deal with misleading information on their platforms about the #USElection, the #COVID19 pandemic and more, a large portion of Americans continue to rely on these sites for news. About half of US adults (53%) say they get news from social media “often” or “sometimes,” and this use is spread out across a number of different sites, according to a Pew Research Center survey.

Among 11 social media sites asked about as a regular source of news, #Facebook sits at the top, with about a third (36%) of Americans getting news there regularly. #YouTube comes next, with 23% of US adults regularly getting news there. #Twitter serves as a regular news source for 15% of US adults.

Other social media sites are less likely to be regular news sources. About one-in-ten Americans or fewer report regularly getting news on #Instagram (11%), #Reddit (6%), #Snapchat (4%), #LinkedIn (4%), #TikTok (3%), #WhatsApp (3%), #Tumblr (1%) and #Twitch (1%).

These lower percentages for news use are in some cases related to the fact that fewer Americans report using them at all, compared with the shares who use Facebook and YouTube.

Read more on Pew Research Center.

🦅 @perspectiveix

Social Platforms: they all look the same now

The fact that all #SocialMedia platforms are starting to look the same points at the idea of some platforms are just features unless they evolve.

For example, #Snapchat had to evolve from being a platform for ‘Stories’ to a camera/AR platform, otherwise, it had no chance against #Facebook & #Instagram Stories attack.

Now, #Clubhouse has the same problem. It has turned into a feature that other platforms are just adding to their products — yes, you can call it copying too.

🦅 @perspectiveix via Kaya Yurieff/The Information.
🔗 https://bio.link/perspectiveix