​​🎧 Spotify's first day on NYSE

Eschewing the typical #IPO song and dance in favour of a direct listing, music streamer #Spotify made its debut on the New York Stock Exchange (#NYSE) yesterday in one of the most anticipated tech-related offerings since Snap’s IPO in March of last year.

If first impressions count for anything, Spotify’s first day of public trading was mixed. Shares closed down about 10% from their opening price, but above the reference price first set by the NYSE.

Here’s how things shook out:

- NYSE set a reference price of $132
- Shares made their debut with an opening price of $165.90
- Shares peaked at $169 shortly after trading began
- Shares closed at $149.01

🎁 BONUS: Here's How $1 Flows From Spotify to Recording Artists
Each song streamed on Spotify is worth a fraction of a cent, and the ultimate payday for artists is as dependent on their record deal as on their stream count. This summary, based on figures from 2016, examines the path of a hypothetical dollar as it makes its way to three types of artists.

🚀 @PerspectiveIX
🎼 http://prs.pctvix.co/2pfPJ5p

​​🎵 Music-Streaming: Who Pays Best?

In recent years, on-demand #Music Streaming has emerged as a possible solution for the industry’s pains and after years of decline, the music industry has returned to growth. But despite looking like the music industry’s lifeline, streaming services such as Spotify have often been criticized in the past for not paying artists adequately.

The following chart by Statista shows that a single stream is in fact of little value. However, there is a substantial difference between the many services competing for the listeners’ money. Whilst #Spotify is constantly keen on cutting royalties, providers like #Tidal or #AppleMusic are offering substantially higher per-stream rates for artists.

🚀 @PerspectiveIX

Relax with our favourite Spotify playlist:
🎼 http://prs.pctvix.co/2pfPJ5p

​​🎵 Music Streaming Yet to Prove Premium Worth

For every #music streamer who pays, there are 3.6 who don’t, preferring a free trial or ad-supported service. Streaming may be more popular than ever, but there’s a lag in converting these listeners to paying listeners. As well as freemium tiers, account sharing has a role in this.

Diving into the users for each service, paid-for services like #AppleMusic and #Tidal see the highest levels of sharing, allowing friends and family to access them without paying for an account.

🚀 @PerspectiveIX

Listen to our kind of muisc on #Spotify:
🔥 Rock: https://prs.pctvix.co/2qJrDBx
📖 Relaxation: http://prs.pctvix.co/2pfPJ5p

Do you use a shared music account or share your account?
😑 No
😆 Yes, I share my account
😅 Yes, I use someone else's account

📰 #iXDailyBrief

STAT
⚡️ More than half (57%) of UK consumers believe advertisers are better at communicating with them now than in the past, down from 59% last year, but are getting bored of repetition with 77% saying they see the same ads over and over again. (Source: Kantar)

INSIGHT
⌚️ APPLE, INFLUENCE, AND IVE: The greatest designer of our generation talks watches for the very first time: prs.pctvix.co/2wu5RqJ

OTHER NEWS
👑 Burger King shows how valuable #InstagramStories are for brands: prs.pctvix.co/2Kcp42v

🎧 #Spotify is testing a new personalised playlist featuring your friends’ favourite songs: t.me/iXNews/25088

💣 #WhatsApp 'bomb' message can force phones to crash if they receive it: prs.pctvix.co/2Ka8JLt

💾 #GoogleDrive gets a new look to match Gmail’s redesign: t.me/iXNews/25104

—
“Don't waste your time with explanations: people only hear what they want to hear.” ― Paulo Coelho

Have a fantastic day!
Ben, @iXNews

📰 #iXDailyBrief

STAT
⚡️ Time spent with online media will leapfrog time spent with linear TV for the first time, globally, in 2018. Online will have a 38% share, TV 37%, and the balance spread primarily across print and radio (Source: Group M)

INSIGHT
🤫 A leading mental health charity has launched a national campaign to encourage those struggling with depression to find their voice and call for help: prs.pctvix.co/2ry7rmQ

OTHER NEWS
💯 #Instagram’s emoji slider is a new way to poll your friends: t.me/iXNews/25132

👻 #Snapchat’s redesigned redesign starts rolling out: t.me/iXNews/25175

🚫 #Spotify is banning music by controversial artists including R Kelly from its in-house produced playlists and promotion drives. Their music will continue to be available for streaming: prs.pctvix.co/2rAOSOO

📑 What we can learn from the 3,500 Russian Facebook ads meant to stir up U.S. politics: t.me/iXNews/25165

—
“Success is not final; failure is not fatal: It is the courage to continue that counts.” ― Winston Churchill

Happy Friday! 😏
Ben, @iXNews

​​💸 Amazon Prime's Cost is Peanuts Compared to its Value

By comparing all the sub-products of a Prime membership to similar offerings from competitors, JP found that #Amazon is selling its premium product under value. Whilst music streaming services like #Spotify, #Tidal or #AppleMusic charge their customers around 9.99 dollars per month, Prime Music alone is estimated to be worth some 4.99 dollars per month which would equal half of the price of a Prime membership.

🚀 @PerspectiveIX
📖 Read more at prs.pctvix.co/2LwcAE9

​​📰 #iXDailyBrief

STAT
⚡️ Video consumption on mobile has been on the rise since 2012, but really started to shoot upwards in 2015, with the global number of minutes viewed per day rising from around 14 minutes in 2015 to an estimated 35 minutes in 2018. (Source: Econsultancy)

INSIGHT
🏚 Photos on social media can predict the health of neighbourhoods: t.me/iXNews/26929

OTHER NEWS
📈 #Revolut announces a Robinhood-like trading product: t.me/iXNews/26927

🛍 #Facebook launches ads in Marketplace: prs.pctvix.co/2M4AAyF

🎧 Limited #Siri support for music apps like #Spotify is possible in #iOS12: t.me/iXNews/26925

💰 #Coinbase is acquiring a securities dealer in order to trade your startup tokens: t.me/iXNews/26923

EXTRA
👨🏻‍🎨 When Crypto Meets Conceptual Art, Things Get Weird: prs.pctvix.co/2M5pEAJ

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Ben, @iXNews

​​☠️ Music Piracy is Down More than 50% since 2013

Due to investments by DiMA’s members in creating licensed digital music services, consumers are able to legally access creative works with more ease than ever before.

Back in 2013, shortly after #Spotify’s launch in the US, music P2P penetration stood at 9.8 percent. At the end of 2017 streaming music revenues were four times larger than in 2013, while P2P penetration was less than half of its 2013 rate. Quite simply, streaming is taking away most of the incentive for piracy, pushing piracy to the margins.

🚀 @PerspectiveIX
☕️ prs.pctvix.co/2M8AAOb

📰 #iXDailyBrief

STAT
⚡️ 72 percent of respondents to a recent Pew Research survey believe social media companies actively censor political views that disagree with their own. (Source: Pew Research Center)

INSIGHT
💼 Learn to Become - Find Your Career: prs.pctvix.co/2tQ63x3

OTHER NEWS
🤬 Some #Samsung users say their phones randomly sent photos to contacts: t.me/iXNews/28698

🤖 A Buddhist temple in Beijing built a robotic monk to spread the word: t.me/iXNews/28703

✋️ #Instagram’s Do Not Disturb and “Caught Up” deter overgramming: t.me/iXNews/28654

👊 Facebook is shutting down Hello, Moves and the anonymous teen app tbh due to ‘low usage’: t.me/iXNews/28690

🤫 Federal investigators want to know if #Facebook lied about #CambridgeAnalytica: t.me/iXNews/28688

🎧 #Spotify is testing a data-friendly ‘Lite’ app for Android: t.me/iXNews/28651

—
EXTRA

📗 #Instagram Creators Handbook - #IGTV (PDF): prs.pctvix.co/2MGEehC

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Ben, @iXNews

​​📰 #iXDailyBrief

STAT
⚡️ Only about 2% of the people with devices that use Amazon’s Alexa intelligent assistant — mostly Amazon’s own Echo line of speakers — have made a purchase with their voices so far in 2018 (Source: The Information)
More on this later on today's #BigThought


INSIGHT
🎼 The definitive timeline of #Spotify’s critic-defying journey to rule music: prs.pctvix.co/2KE3H9Q


OTHER NEWS
🥧 #Android 9 Pie is available for Google Pixel phones, but some key features won’t ship until the fall: t.me/iXNews/30913

👩‍⚕️ #Google plans to roll out digital wellness features in Pie but #Apple’s already got ’em: t.me/iXNews/30933

🚖 India’s Uber rival Ola is headed Europe with ride-hailing launch in the UK: t.me/iXNews/30952

💳 #Facebook wants financial data from America’s largest banks: t.me/iXNews/30919 (but they're denying it: prs.pctvix.co/2KzFxNG)

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Ben, @iXNews

​​🎶 Music in the Day in the Life of a Music Lover

A breakdown of Music Lovers activity based on streaming music service and screen reveals:

- On smartphones, #Google Play Music, #AppleMusic, #Pandora Radio, and #Spotify are the most popular streaming music services.

- On PCs, Spotify, Zune, #iTunes, and Pandora Radio are the most popular streaming music services.

🚀 @PerspectiveIX
📖 via VertoAnalytics: prs.pctvix.co/2OxkPk9

​​🎶 Spotify vs. Apple Music
Which Streaming Music Service do Music Lovers Love?

Stickiness is how Verto measures a given app or website’s audience engagement; the higher the stickiness rating (as a percentage), the more engaging (or stickier) a streaming music service is, indicating which services Music Lovers listen to on a regular (even daily) basis.

The stickiest streaming music services among Music Lovers are, unsurprisingly, also some of the most popular among the general population.

- #Spotify (49% stickiness rating)
- #Pandora Radio (38% stickiness rating)
- TuneIn Radio (31% stickiness rating)

🚀 @PerspectiveIX via VertoAnalytics.

❓ What's your favourite music streaming service?

​​🎶 Music Industry Streaming Revenues

Revenues from streaming #Music grew 28% YoY to $3.4 billion for the first half of 2018.

This broad category includes revenues from subscription services (such as paid versions of #Spotify, #AppleMusic, #Amazon, #TIDAL, and others), digital and customized radio services (like #Pandora, #SiriusXM, and other Internet radio), and ad-supported on-demand streaming services (such as #YouTube, #Vevo, and ad-supported Spotify). The overwhelming majority of the industry’s revenue growth during the period came from streaming music.

Paid subscriptions have become the biggest format for music by revenue. Year-over-year growth of 33% brought total subscription revenues to $2.5 billion. So ¾ of recording industry revenue came from streaming, and ¾ of that from paid subscriptions. Despite far few users, subscription streaming vastly out performed ad-supported revenues.

🚀 @PerspectiveIX via RIAA (PDF).

❓ Which one do you prefer?

​​🎧 Which Music Streaming Services?

According to Verto Analytics, so-called Music Lovers, the top 20% of all US 🇺🇸 adults (ages 18+), based on the amount of time they spend per month online with #music brands and content, love Spotify.

#Spotify has a 48% reach among Music Lovers, who engage in an average of 124 sessions per month with the brand.
#Pandora Radio (recently acquired by SiriusXM for $3.5 billion) comes in second, with a 43.5% reach. Music Lovers rack up an average of 81 sessions per month engaging with Pandora Radio.
#Apple's iTunes comes in third with a 42% reach, and an average of 35 sessions per month.

🚀 @PerspectiveIX via VertoAnalytics.

🎵 Streaming Dominates Music Industry Revenue

The #music industry is generating the lion share of its revenue from streaming. A recent Recording Industry Association of America report found that three quarters of all revenue in the industry comes from streaming services like #Spotify. Last year RIAA reported that only 65 percent of revenue came from streaming, pointing to how prevalent and essential streaming has become to making money in music.

Overall revenue from streaming music grew by 30 percent year-over-year, hitting a total of $7.4 billion for 2018. While the growth seems to be ramping up, the industry is rebounding from a low. This year is the first time the industry is even nearing what its total revenue was over a decade ago. The major reasons for the slump in recent years has been the digitization of music circulated on the internet.

🚀 @PerspectiveIX via Statista.

❓ Do you stream music?

🎧 Spotify Growth

The number of #Spotify users - both Premium and total.

Live Chart by 🚀 @PerspectiveIX

​​💰 Libra: Facebook confirms its cryptocurrency launching in 2020

#Libra is designed not to be a speculative asset, like #Bitcoin, but a form of digital money backed by a reserve of assets.

The company has formed the nonprofit Libra Association with 27 other partners to oversee Libra and its development. The partnership includes venture capital firms, nonprofit organizations, #cryptocurrency firms, and massive corporate financial, telecommunications, and technology service providers, including #Coinbase, #Mastercard, #Visa, #eBay, #PayPal, #Stripe, #Spotify, #Uber, #Lyft, and #Vodafone.

While the Libra Association will have members based globally, it will be headquartered in Geneva, Switzerland🇨🇭

Facebook has a business incentive to build on top of the Libra #blockchain, and it’s launching its own subsidiary to do just that called #Calibra (see the GIF below - Credit: Facebook). According to Kevin Weil, Facebook's VP of Product, Calibra will live inside of Facebook Messenger and WhatsApp at launch, but will also have a standalone iOS and Android app.

🔗 Read more the Verge.
🚀 @PerspectiveIX

❤️ Ranking of Brand Intimacy During the Coronavirus Pandemic

#Spotify, the audio streaming app with 73 million users in North America, was ranked No. 1 in a study of #brand intimacy as apps strengthened their emotional bonds with consumers during the COVID-19 pandemic. #Pinterest and #AppleMusic came in second and third place.

🗳 Related Poll.

#Facebook #Instagram #Pandora #Snapchat #Twitter #Airbnb #Uber

🦅 @perspectiveix via Pulse.

​​🔝 World’s 10 Most Valuable Brands in 2020

For the eighth year running, #Apple is at the top of the list of most valuable brands in the world, keeping its lead over top companies like #Amazon, #Microsoft and #Google, according to Interbrand’s latest annual rankings. Although there has been some shifting around in positions, all of the brands in the top 10 last year remained there this year.

Of the 43% of brands that benefited from a lift in value this year, #Amazon (60%) and #Microsoft (53%) were the fastest risers. #Spotify also had a significant increase, up 52% to $8.4 billion (#70).

Other fast-risers this year include:
- #Netflix: +41% to $12.7 billion (#41);
- #Adobe: +41% to $18.2 billion (#27);
- #PayPal: +38% to $10.5 billion (#60);
- #Apple: +38% to $323 billion (#1); and
- #Salesforce: +34% to $10.8 billion (#58).

This year, five brands dropped off the top 100 list, making room for five new entrants. One of those new entrants is #Instagram, which makes its debut to the list at #19 with a brand value of $26.1 billion. #YouTube (#30) joins Instagram on the list of new entrants with a brand value of $17.3 billion. Both of these brands are also favorites among social media marketers.

The remaining three new entrants are:

- #Tesla (#40; $12.8 billion);
- #JohnnieWalker (#98; $4.6 billion); and
- #Zoom (#100; $4.5 billion)

Download the full report here.
🦅 @perspectiveix

🍎 AirPods as a Company

This is crazy! If #AirPods were a standalone company, they would be one of the biggest tech companies in the world (bigger than #Spotify, #Twitter, #Shopify, and #Snap combined!).

Read more here.
🦅 @perspectiveix

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