🎯 Target will start integrating Lens, #Pinterest’s visual search tool, into its apps (and later to its website). Here's how they compare!


🚀 @PerspectiveIX
🌀 ⁣http://prs.pctvix.co/TelegramIX

​​👤 Facebook's the Common Ground for Adults on Social Media

Despite its waning popularity among teenagers in the United States, #Facebook remains the number 1 #SocialMedia platform for those aged 18 and above. According to a survey conducted by the Pew Research Center, 68% of 🇺🇸 adults use the world’s largest social network, putting it miles ahead of second-placed #Instagram in terms of reach.
#Pinterest #Snapchat #Twitter #WhatsApp

🚀 @PerspectiveIX
🌀 ⁣http://prs.pctvix.co/TelegramIX

📰 #iXDailyBrief

STAT
⚡️ YouTube, Instagram and Snapchat are the most popular online platforms among teens. Fully 95% of teens have access to a smartphone, and 45% say they are online 'almost constantly' (Source: Pew Research)

INSIGHT
📱 Teens, Social Media & Technology 2018 (PDF): prs.pctvix.co/2L8oSS0

OTHER NEWS
⏯ #Pinterest’s video ads are getting bigger, but they’re not going full vertical: prs.pctvix.co/2LaF854

😡 Angry #Facebook shareholders challenge Zuckerberg over 'corporate dictatorship': prs.pctvix.co/2LceAjS

🍏 #Apple is most definitely working on augmented reality glasses: prs.pctvix.co/2LdCrjm

💔 People in China can now file for divorce on the #WeChat instant messaging app: prs.pctvix.co/2Lfrb6a

💵 #WhatsApp payments feature may be rolled out in full swing by next week: prs.pctvix.co/2Lahy8M

⚽️ World Cup 2018: BBC to show tournament in Ultra HD & virtual reality: prs.pctvix.co/2LaeZn4

—
"Try to be a rainbow in someone's cloud." ― Maya Angelou
Happy June!
Ben, @iXNews

​​📰 #iXDailyBrief

STAT
⚡️ Millennials list music as their #1 passion, followed by food, fitness, fashion, sports and gaming. (Source: Spotify)

INSIGHT
👋 How to Find Your Earliest Users: prs.pctvix.co/2MepLKd

OTHER NEWS
📉 #Xiaomi posts $1.1B quarterly loss ahead of much-anticipated IPO: t.me/iXNews/27175

📊 How #Pinterest is wooing ad buyers with a consumer insights message: prs.pctvix.co/2JCknPk

👻 #Snapchat's low-end theory: prs.pctvix.co/2JxmxzW

🤳 Chinese city gets 'smartphone zombie' walkway: prs.pctvix.co/2JxXpsx

🤦‍♂️ #Facebook shared user details with firms after cutting developers' access: prs.pctvix.co/2t210bE

EXTRA
📺 Watch all of Recode’s interviews from Code 2018 (Evan Spiegel, Sheryl Sandberg, Daniel Ek, Dara Khosrowshahi and more): t.me/iXNews/27146

—
"If you only read the books that everyone else is reading, you can only think what everyone else is thinking." ― Haruki Murakami
#MondayMotivation
Ben, @iXNews

📰 #iXDailyBrief

STAT
⚡️ The ‘Gareth Southgate’ effect? M&S’ suit sales have been boosted so far for the 2018 World Cup with sales of waistcoats up by 35% YOY. (Source: Marks and Spencer)


INSIGHT
📌 #Pinterest's rudimentary consultancy gives retailers advice on in-store merchandising: prs.pctvix.co/2NJIVs3


OTHER NEWS
📈 Olio, the app that lets you share unwanted food items with your neighbours, picks up £6M Series A: t.me/iXNews/29108

📱 HTC’s blockchain-powered Exodus #smartphone is a risky bet that needs to pay off: t.me/iXNews/29106

👊 #YouTube is fighting fake news with $25M to promote journalism and more context in search results: t.me/iXNews/29001

🤝 #Snapchat moves beyond traditional publishing brands with latest partnerships: prs.pctvix.co/2NJzzN5

👻 Snapchat and #Amazon will team up on in-app shopping: prs.pctvix.co/2NIPag6

🕵️‍♀️ House Republicans demand answers from Alphabet following Gmail privacy scandal: t.me/iXNews/28988

—

Sorry about missing the Daily Brief yesterday. I was on a couple of flights with no internet access. And today, I'm trying to catch up 🙃
Ben, @iXNews

📰 #iXDailyBrief

STAT
⚡️ PC sales are growing for the first time in six years. The PC market grew in the second quarter of 2018, with an increase of 2.7-1.4 percent. (Source: Gartner, IDC)


INSIGHT
🤖 Robot cognition requires machines that both think and feel: prs.pctvix.co/2Ne5Fzo


OTHER NEWS
👨‍👩‍👦‍👦 #Pinterest's new group boards are the most social feature on the platform: prs.pctvix.co/2N9ZQDm

💻 Apple’s new MacBook Pros have the latest Intel processors and quieter keyboards: prs.pctvix.co/2NcifiB

❌ Chrome now uses more RAM because of Spectre security fixes: t.me/iXNews/29228

🔦 #Twitter is testing Promoted Trend Spotlight ads: prs.pctvix.co/2NeI2af

#️⃣ #Twitter released a hashtag-triggered emoji for the 2018 MLB all-star game: prs.pctvix.co/2Nfrvmn

—

Have a great weekend!
Ben, @iXNews

​​⚡️ Generation Z & Their Love for Aesthetic Boards

#GenZ is often referred to as one of the most unique, values-driven generations. They see identity as fluid and care about social impact, with 56% considering themselves socially conscious, according to #Pinterest.

There are over 37 million aesthetic related boards on Pinterest, with Gen Z’ers searching for “aesthetic” 447% more than #Millennials. Through aesthetic boards like witch, grunge and love, Gen Z is finding their identity.

- Witch Aesthetic +281%, 3.1X more than millennials
- Grunge Aesthetic +262%, 6.3X more than millennials
- Love Aesthetic +351%, 2.6X more than millennials
- Art Aesthetic +353%, searching 3.3X more than millennials
- Writing Aesthetic +241%, searching 7.0X more than millennials

As Gen Z curates these boards to find their inner selves, they provide a unique look into emerging subcultures and passions.

❗️Generation Z or Gen Z, also known by a number of other names, is the demographic cohort after the Millennials. There are no precise dates for when this cohort starts or ends, but demographers and researchers typically use the mid-1990s to mid-2000s as starting birth years. There is little consensus regarding ending birth years.

🚀 @PerspectiveIX via Pinterest .

❓ When were you born?

📌 the State of Pinterest

29% of US Adults Use #Pinterest. Of the other social platforms, it’s fourth in popularity, behind #YouTube, #Facebook and #Instagram. However, the metric has been slowly climbing.

According to Pinterest’s own demographic data, more than half of Pinners are international and more than half of new signups are men. This means that even if US audiences aren’t gaining as quickly, there’s potential for an international audience to take off.

Bonus:
💰 Pinterest delivers $2 in profit per $1 spent on ads.
📌 70% of Pinners will search, save or click on a Pin.
📱 85% of Pinterest searches happen on mobile.

🚀 @PerspectiveIX via SproutSocial.

❓ Have you used Pinterest in the last month?

📊 Platforms for Shopping

Here’s how #Pinterest is selling ads ahead of its IPO (aimed to list shares on NYSE in April) compared to #Facebook, #Instagram, #Twitter, and #Snapchat.

🚀 @PerspectiveIX via Kerry Flynn.

​​📌 How Pinterest Compares to Other Social Networks Pre-IPO

#Pinterest announced the price range for its long-awaited initial public offering (#IPO) on Monday morning. The social media company, slated for a public trading debut next week, plans to sell 75,000,000 shares at a price of $15 to $17. At this price range, Pinterest would be valued between $10 and $11.3 billion, surprisingly lower than the $12.3 billion valuation it had when it last raised capital as a private company in 2017. It would also be less than half the valuation that Snap (#Snapchat's parent company) was given in its much-hyped IPO in 2017, despite the fact that Pinterest has more users and is closer to profitability than Snap was ahead of its public trading debut in March 2017.

As the following chart illustrates, Pinterest generated $756 million in revenue last year, posting a net loss of $63 million. In the year leading up to Snap’s $24 billion IPO, its revenue and net loss amounted to $405 and -$515, respectively. Snap had 158 million daily active users by the time it went public, while Pinterest had 265 million monthly active users at the end of 2018. Pinterest also compares favorably to #Twitter, which went public in November 2013 at a $14 billion valuation with less to show for than Pinterest has now.

🚀 @PerspectiveIX via Statista.

❓ Which one is your favourite among their apps?

📱 Top Social Media Apps in the U.S. for Q1 2019 by Downloads

The most downloaded #SocialMedia app in the 🇺🇸 for Q1 2019 was #TikTok with nearly 13.5 million installs, up 184% over 1Q18. The full top 10 ranking of Social Media apps in the U.S. by downloads for Q1 2019 is above.

#Instagram was the second most installed Social Media app in the U.S. last year with more than 10 million downloads. #Facebook, #Snapchat, and #Pinterest comprised the remainder of the top five most installed apps in the category.

🚀 @PerspectiveIX via SensorTower.

📊 The State of Social Media Marketing
Sprout Social 2019 Index Report

Social marketers have a good idea which #SocialMedia platforms to use in order to connect with their target audience. Aligned with consumer behaviours, 89% of marketers say they use #Facebook as part of their brand’s social strategy.

While Facebook reigns supreme, it’s worth taking a closer look at which social platforms are most popular among certain age groups. Facebook, for example, is the primary platform where members of Generation X Like or follow brands (77%), but for members of Generation Z, #Instagram takes the cake (69%).

#️⃣ #Twitter #YouTube #FacebookMessenger #Linkedin #Snapchat #Pinterest #WhatsApp #Twitch #TikTok

🔗 Download The Sprout Social 2019 Index Report here.
🚀 @PerspectiveIX

📱 Adults' Media Use & Attitudes

#SocialMedia users are more likely than in 2017 to have a profile or account on #WhatsApp or #Instagram and less likely to have one on Facebook.

#️⃣ #YouTube #Snapchat #Twitter #LinkedIn #Pinterest #GooglePlus (RIP) #Tumblr

🚀 @PerspectiveIX via Ofcom.

📊 Online Platform Time = YouTube & Instagram Gaining Most
Mary Meeker's Internet Trends 2019

From 17Q2 to 18Q4, % Internet users using select platforms more than once per day globally:
- #Facebook lost 1%, but still at the top
- #YouTube (+5%) & #Instagram (+6%) now rank 2nd and 5th with the highest gains

#️⃣ #WhatsApp #WeChat #FacebookMessenger #Twitter #Snapchat #Pinterest #Twitch

We’ll be back later with more analysis of this year’s report. For now, here’s a look at all 333 slides.

🚀 @PerspectiveIX
📡 Pulse: Every Sunday.

📉 Facebook losing the battle for Customer Satisfaction

Pinterest keeps its top place for another year with 80% customer satisfaction rate in 2019, with no changes from 2018.

Snapchat's customer satisfaction rate was measured for the first time (by ASCI) in 2019 at 71%, just below the #SocialMedia average at 72%.

After the #CambridgeAnalytica scandal, it comes as no surprise that #Facebook is still struggling to revive its plummeting reputation, scoring the worst out of all platforms. They were also accused of dispersing disinformation, censoring political speeches and allowing foreign interference in the US 2016 election and Brexit.

#️⃣ #Pinterest #Snapchat #Twitter #YouTube #Wikipedia #Instagram #LinkedIn #Tumblr

🦅 @PerspectiveIX

❤️ Ranking of Brand Intimacy During the Coronavirus Pandemic

#Spotify, the audio streaming app with 73 million users in North America, was ranked No. 1 in a study of #brand intimacy as apps strengthened their emotional bonds with consumers during the COVID-19 pandemic. #Pinterest and #AppleMusic came in second and third place.

🗳 Related Poll.

#Facebook #Instagram #Pandora #Snapchat #Twitter #Airbnb #Uber

🦅 @perspectiveix via Pulse.

Tech, Media, and Business News Headlines — Day 5


👉 #Apple will host a virtual #WWDC this year — starts on 22 June (link)


👉 #Twitter tests a warning message that tells users to rethink offensive replies (link)
👉 #Twitter rolls out changes to threaded conversations following tests in its prototype app, #twttr (link)

👉 #Airbnb cuts 1,900 jobs, around 25% of its global workforce (link)


👉 #Bitcoin is set for ‘Halving’ this month (link)


👉 Leaked videos show #Lenovo’s first gaming #smartphone (link)

👉 #Android 11’s public beta to launch with 3 June via live stream (link)
👉 #Google’s #Stadia controller will finally work wirelessly with computers starting this week (link)


👉 #Microsoft launches #SurfaceBook 3 (link) and #SurfaceHeadphones 2 (link)
👉 #Microsoft offers $100,000 to hack its custom Linux OS (link)


👉 #Uber lays off 14% of its workforce in COVID-19-related cost-cutting (link)


👉 #Pinterest Q1: revenue of $272M, vs. $270M est., up 35% YoY; user base grew to 367M MAUs, up 26% YoY (link)


👉 #EA Q4: revenues of $1.39B, beating expectations of $1.19B, up 12% YoY (link)


#️⃣ #EarningsCalls

📰 @iXDaily by @PerspectiveIX
💌 Weekly Newsletter.

📌 Story Pins: a Pinteresting take on the Story Format

Okay, based on today's poll, not many of you use #Pinterest, but I'd like to post a short article about Story Pins on Pinterest for a couple of reasons - and I think you'll find it useful:

1. for those of you who use Pinterest, this can help you reach A LOT more users.

2. for those of you who don't use Pinterest, well, you might wanna reconsider if you do anything that could use more exposure or online traffic.

Pinterest is pretty fun to use. Unlike what many think, it's less of social platform and more of a search engine; and if you know the difference, you'll be surprised how powerful it is.

You can read the article here: https://prs.pctvix.co/2ZHeIT2

​​🐦 Twitter's Record-breaking Week

Back in 2016, Twitter switched categories, from "Social Networking" to "News" on the App Store and Google Play, hoping to boost its visibility. It did take it to the top of the chart in more than one occasion.

Fours years later, #Twitter is having a record-breaking week, according to two well-respected app store intelligence companies, Apptopia and SensorTower. Although their numbers are not precisely the same, they both show the same overall picture: flocks of new and returning Twitter users — almost 1 million new users in a day!

And why that is?
The world is amid civil unrest and protests for the death of #GeorgeFloyd and racial inequality. At the same time, #coronavirus has disrupted the life around the globe in its first wave and threatening with a second one. Twitter itself is in the news for standing up to Donald #Trump for sharing misleading information and/or promoting violence. While many people are outside protesting, many are stuck at home from the coronavirus threat. These all cause the need for immediacy in the news to be more than ever. And Twitter is serving that need.

Since the beginning of online social networking — web 2.0 phenomena before that — many of the "social" platforms have evolved to become more. Twitter has become a social news platform feeding the need for immediacy in the news; #Pinterest has become a social/visual search engine, etc.

These changes in the platforms, which many of us use daily, need to be reflected in the way we use them — personally or professionally — the same way it was considered in Twitter's change of categories.

#SocialMedia
©️ Image Credit: Apptopia via TechCrunch.

🦅 @perspectiveix