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76% of shoppers don't want AI agents buying for them, Salesforce finds
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76% of shoppers don't want AI agents buying for them, Salesforce finds
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PPC Land
76% of shoppers don't want AI agents buying for them, Salesforce finds
Just 19% of personal AI agent users have used one at checkout, and 36% keep a separate card for it. With AI traffic up 104%, what do retailers' agents earn?
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Michael B. Jordan's Thomas Crown Affair opens in cinemas worldwide March 5
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Michael B. Jordan's Thomas Crown Affair opens in cinemas worldwide March 5
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PPC Land
Michael B. Jordan's Thomas Crown Affair opens in cinemas worldwide March 5
Official trailer added today, 113 days out, with a $14.99-a-month Prime pitch for moviegoers below it. Unanswered: when the heist film streams on Prime Video.
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Pinterest puts similar products' prices and reviews side by side in the US
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Pinterest puts similar products' prices and reviews side by side in the US
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PPC Land
Pinterest puts similar products' prices and reviews side by side in the US
Wishlists that flag price drops and restocks enter a limited iOS test in the US and Canada. Still unanswered: how Compare picks products and whether ads appear.
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Google explains why analytics won't match Search Console click counts
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Google explains why analytics won't match Search Console click counts
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PPC Land
Google explains why analytics won't match Search Console click counts
Publishers get only the domain from Google's referrer, never the query, and Discover and Images clicks share it. What can site owners still tell apart in logs?
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Amazon's 16 benchmark recommendations never suggest cutting budgets
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Amazon's 16 benchmark recommendations never suggest cutting budgets
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PPC Land
Amazon's 16 benchmark recommendations never suggest cutting budgets
Brands with CPC or CPM below peer benchmarks are told to test higher bids, in 18 countries. Does a spend-weighted median really mean half of all peer brands?
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Agencies lose Amazon's legacy DVA fee setting after January 31, 2027
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Agencies lose Amazon's legacy DVA fee setting after January 31, 2027
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PPC Land
Agencies lose Amazon's legacy DVA fee setting after January 31, 2027
Five fee methods and four fee levels are in open beta for agencies on Amazon DVA, and Amazon does not bill them. Does a 3.5% budget fee take 3.5% of budget?
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Apple's German ATT deal lets apps re-ask users who already said no
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Apple's German ATT deal lets apps re-ask users who already said no
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PPC Land
Apple's German ATT deal lets apps re-ask users who already said no
Seven-year terms bar IDFA fees and set a 15-working-day App Review target for German app makers. Can one fresh prompt lift opt-in rates set by the old screen?
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Etiquette for the machine age: BVDW's 17-part code for AI at work
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Etiquette for the machine age: BVDW's 17-part code for AI at work
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PPC Land
Etiquette for the machine age: BVDW's 17-part code for AI at work
Staff get 94 pointers, from a suggested three-prompt cap to consent before AI meeting notes. Can a voluntary code reach habits the EU AI Act leaves untouched?
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Less permission, more math: IAB Europe's case for privacy tech
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Less permission, more math: IAB Europe's case for privacy tech
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PPC Land
Less permission, more math: IAB Europe's case for privacy tech
EU regulators are asked to count privacy tech as a mitigating factor in GDPR fines and in legitimate interest tests. Can cryptography do a consent banner's job?
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ACCC's shopping list: eight groceries, two supermarkets, one margin test
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ACCC's shopping list: eight groceries, two supermarkets, one margin test
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PPC Land
ACCC's shopping list: eight groceries, two supermarkets, one margin test
Limes, milk and kitchen sponges: more than 1,000 items at Coles and Woolworths now face a margin check. Early 2027 brings a baseline report, not a verdict.