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Highdive wins T-Mobile's lead creative advertising account
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Highdive wins T-Mobile's lead creative advertising account
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PPC Land
Highdive wins T-Mobile's lead creative advertising account
Anomaly takes brand strategy and AI tools enter in-house T-Studios at an advertiser spending $956m a quarter. Why does T-Mobile want to be right in AI answers?
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Game: Every word in the deck was somebody's coinage once
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Game: Every word in the deck was somebody's coinage once
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PPC Land
Game: Every word in the deck was somebody's coinage once
Sixteen terms, four groups of four. Wednesday's grid sits mid-week, and one set will feel familiar to anyone who has binge-watched an office comedy or two.
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Google's Gemini can infringe press rights in 2 ways, EU court adviser says
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Google's Gemini can infringe press rights in 2 ways, EU court adviser says
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PPC Land
Google's Gemini can infringe press rights in 2 ways, EU court adviser says
Chatbot answers that let readers skip an article, or scraping past a paywall, can breach EU press rights. Facts stay free. Does Like Company's own claim pass?
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Judge to overrule 40 states' objections to Character.ai's Disney sale rules
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Judge to overrule 40 states' objections to Character.ai's Disney sale rules
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PPC Land
Judge to overrule 40 states' objections to Character.ai's Disney sale rules
Bids are now due November 24 and the auction moves to December 1, and a clause treating silence as consent is gone. What can creditors still fight in December?
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Apple's AI Health app reaches 10 languages in beta, but not German
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Apple's AI Health app reaches 10 languages in beta, but not German
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PPC Land
Apple's AI Health app reaches 10 languages in beta, but not German
Danish, Dutch, Italian and Swedish speakers miss out too, though Apple Intelligence runs in all five. A public release follows later this year. Who qualifies?
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Social ad spend gains 40% in Malaysia's festive March, Nielsen finds
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Social ad spend gains 40% in Malaysia's festive March, Nielsen finds
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PPC Land
Social ad spend gains 40% in Malaysia's festive March, Nielsen finds
Malaysian broadcasters kept 44.8% of RM604.4m March adex via free-to-air TV. Retail fell 53.5% after Hari Raya, so which sectors peak first, and which later?
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Shelly Palmer's 4 questions sort real AI agents from rebranded chatbots
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Shelly Palmer's 4 questions sort real AI agents from rebranded chatbots
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PPC Land
Shelly Palmer's 4 questions sort real AI agents from rebranded chatbots
Marketers face split vendor rules: Klaviyo's definition keeps human sign-off, Amazon's guide writes it out. IAB Tech Lab's CEO backs the test. Who signs off?
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Apple's AI research lifts its quarterly costs by up to 13% to $20.8bn
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Apple's AI research lifts its quarterly costs by up to 13% to $20.8bn
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PPC Land
Apple's AI research lifts its quarterly costs by up to 13% to $20.8bn
Siri AI's server costs now land in Services cost of sales, and heavy users will be able to buy more capacity. Can 2.5bn daily Siri requests make AI pay its way?
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Anthropic's first profitable quarter came with a $66.3bn net loss
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Anthropic's first profitable quarter came with a $66.3bn net loss
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PPC Land
Anthropic's first profitable quarter came with a $66.3bn net loss
Operating income of $974m beat the $559m forecast the WSJ reported in May. Convertible note charges caused the loss, so what is left of the profit after Q3?
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Is AI Mode doomed? What Alphabet's $482bn sell-off really says
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Is AI Mode doomed? What Alphabet's $482bn sell-off really says
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PPC Land
Is AI Mode doomed? What Alphabet's $482bn sell-off really says
One X post shows Google's AI Mode button missing two days after Schindler said AI Mode earns less. With its ads still expanding, is it a retreat or a test?